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    5. 旅@天下 2016/05月號
    海外社群瘋台灣

    旅@天下 2016/05月號

    Publisher 欣傳媒 /欣傳媒股份有限公司
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    Released
    2016/05/05
    Language
    Traditional Chinese
    File format
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    Pages
    83
    ID
    68317
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    網路世代人人手不離機,堪稱是社群力狂飆的新世界,也是呼朋引伴出遊的最佳媒介。要觸動海外旅客Follow Me Fun Taiwan,關鍵就在社群影響力,從觀光局即要求各駐外辦事處,鎖定旅遊主力強化網路和社群行銷,到各產業卯足了力強攻社群板塊,都可窺見人以群分,分眾行銷的重要性。本期本刊試圖從海外社群行銷來看經營社群與Inbound市場的的關係,想切入海外市場吸引旅客?且看本期封面故事精彩報導。
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    封面故事COVER STORY
     海外社群瘋台灣 Follow Me Fun Taiwan
     Facebook 精準鎖定客群 滑世代旅遊轉換率高
     行銷大陸接地氣 社群經營各顯神通
     鎖定客群投其所好 航空行銷出招粉絲愛相隨
     雄獅旅遊 全球外站落地社群行銷
     昇恆昌進軍公眾號 資訊活動交織品牌好感度
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     Like It Formosa 在地觀點導覽傳播全世界
     虛實整合威力大 欣傳媒社群號召強
    名人專欄CELEBRITY COLUMN
     中國旅遊研究院院長戴斌:理性增長變化應對 從大陸出境遊看目的地營銷轉變
     交通部觀光局副局長劉喜臨:觀光業‧ 您真的了解顧客需求嗎?
    人物專訪INTERVIEW
     專訪台灣高鐵執行長鄭光遠:是載具更是觀光平台 擴大合作攜手產業共贏
    全球電商ONLINE BUSINESS
     資本市場聯姻 旅業風口上的合縱連橫
    市場觀察MARKETING WATCH
     夏威夷2016 旅遊同業商談會 因應變化力推自由行與MICE
     2015 大中華獎旅近10 萬人次 澳洲推廣有成聚焦高端市場
    航空Air-Plan
     7 月入列機隊年輕化 華航首架A350 組裝完成 專訪華航台灣行銷協理華德麟
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     Cellars in the Sky 評選 長榮商務艙用酒獲兩金一銀
     欣聯航為台灣銷售總代理 HK Express 推reward-U 計劃
     菲航6 ╱ 25 起每日台北直飛大阪╱酷航10 月起台北─北海道直飛
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     斐濟航空香港航線 6月增班開航新加坡
     佈局大中華 預期成長強 瑞航B777 新機香港啟用
    產業線上TRADELINE
     陸客團限縮關鍵期 全年來台旅客持平
     新世代最嚮往企業 雄獅勇奪第18 名
     香港今年推4 大策略 主打最佳短暫旅遊目的地
     2016 新加坡設計週(下) 生活態度刺激商業模式
     2016 Amazing Thailand(下) 重唱老把戲? 直搗靈魂深處
     龍躍神州PAK 復航推十大優惠
     斐濟高端旅遊夯 台灣旅客今年增3 成
     墨爾本會議局 推咖啡之旅受好評
     前進濟南好4 連發 幸運兒抱回大獎
     活動行銷再拓日本市場 台灣觀光協會前進關西
    飯店新訊HOTEL EXPRESS
     睽違22 年完成拼圖 圓山牛排館重新開幕
     煙波蘇澳四季雙泉館 打造有溫度的飯店
    兩岸話題 GREAT CHINA
     VR 旅業運用前景 酒店景區多元應用
     清新福建VR 呈現 12 屆海峽旅博會5 / 5 登場
     福建省旅遊局長吳賢德:清新福建品牌行銷
     廈門旅遊局長孔曙光:美麗廈門新形象 
     VR 360 遊台灣 雄獅(福建)開賣啦!
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    日本版 ALL IN JAPAN
     日本新訂2020 年目標 外國旅客4,000 萬╱ Narita Air & Bus 增路線
     服務外國旅客╱ ANA 攜手晶華酒店 UKAI 美味呈獻商務艙
     北海道夯親子優惠多 迎接暑假產品提前上架
    旅遊榜中榜BEST TRAVEL MEDIA
     潮流話題變創意商機 IP正當紅你會用嗎?
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    旅遊地JOURNEY
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     富士山騎行饗宴 神社與美酒滿溢的療癒行旅
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     電光火石致命吸引力 古法捕魚金山磺港「蹦火仔」
    欣建築XIN ARCHI
     2016 A+ Awards 建築獎 台灣連續四年獲殊榮
    More
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    Details

    Released
    2016/05/05
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen
    Provide Adobe DRM
    Provide PDF
    Offer DRM free license
    No
    ID
    68317

    旅遊市場

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    No.52走走台灣:基隆

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