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    5. 旅@天下 2017/2月號
    旅業新藍海 平台煉金術

    旅@天下 2017/2月號

    Publisher 欣傳媒 /欣傳媒股份有限公司
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    Released
    2017/02/05
    Language
    Traditional Chinese
    File format
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    Pages
    68
    ID
    88997
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    互聯網、電商加上分享經濟,催生出各式各樣極大化的平台生態,從大家已經熟知Airbnb、Uber、阿里巴巴、螞蟻金服、Amazon、Google、Facebook等精彩故事,並且百花齊放的快速漫延,台灣有新媒體且跨平台的臺灣吧-Taiwan Bar、LIVEhouse.in,掀起影音收視狂潮,大陸則有e袋洗、餓了麼、最大的服務外包平台豬八戒網等,吞噬傳統餐飲、百貨等業者商機、獲利與工作機會。

    當大家正衝刺OTA之際,飛豬已經改打線上旅遊零售商平台(OTR),Airbnb投下震撼彈,成立「Trips」,要變身全球最大旅行社,預計上半年就要進軍台灣市場,平台再進化海嘯,悄然來襲,觀光產業做好因應準備了嗎?本期特別就相關面向進行深入分析,先探未來發展危機與商機。
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    封面故事COVER STORY
    .平台再進化 旅業大浪來襲求生術
    .一站式整合 旅業轉型OTR拓商機
    .Airbnb變身旅行社 Trips上半年擬進軍台灣
    .經營成功關鍵 掌握網路外部性找到痛點
    .大陸這樣玩 打通目的地最後一哩路
    .鼓勵策略分工 觀光局期盼放大邊際效應
    .北市公會3法寶迎戰 打造團產平台提升競爭力
    .旅天下 Uplan Travel 多元供應商+多元通路商 創造最大經濟利潤

    名人專欄CELEBRITY COLUMN
    .中國旅遊研究院院長戴斌
    城市是旅遊的核心角色 也是關鍵力量

    .交通部觀光局副局長劉喜臨
    觀光人,我們能為這片土地做些什麼?

    人物專訪INTERVIEW
    .專訪公主遊輪國際營運部執行副總裁Anthony Kaufman
    聚焦亞洲‧深耕台灣
    .專訪香港航空台灣分公司銷售部總經理李海青
    香港航空很年輕,好有為!

    旅遊科技TRAVEL TECH
    .「Lion Bubboe Tour」App雄獅首創智慧旅遊團

    主題旅遊THEME
    .國際豪華遊輪首進駐 公主遊輪高雄母港啟動
    .麗星郵輪在台20週年 集團壯大‧品牌多元
    旅遊榜中榜BEST TRAVEL MEDIA
    .2016年中國旅業10大事件盤點

    航空Air-Plan
    .台灣飛機維修再升級 華航與空中巴士深化合作╱深化合作 華航與日航台日航線全面共用班號╱華航年度同業Outing 聯歡 感謝業界支持╱華信航空國內航線推出冬季套裝旅遊超值優惠
    .長榮航空攜手泰觀局 強攻泰國及北美市場
    .海航感謝同業力挺 大板根泡湯增情誼

    日本版 ALL IN JAPAN
    .日本2016國際旅客破2,403萬 台灣市場突破400萬大關
    .日本交流協會更名為「日本台灣交流協會」╱JR九州新列車 翡翠與山翡翠3╱4首發

    兩岸話題 GREAT CHINA
    .中國全國旅遊工作會議「三步走」戰略 2020年旅業收入7兆人民幣
    .中國旅遊消費市場發展報告 預計2017年旅遊人次上看50億
    .達人帶路+青春特派員遊蘇州(上) 蘇州宜古宜今 宜居宜遊 
    .台灣江蘇交流燈會 推台灣燈會行程╱中國郵輪市場新變化 今年成長估27.6%
    .春遊浪漫之都 樂遊大連異國風

    產業線上TRADELINE
    .今年來台旅客目標 交通部:1,061萬人次╱品保徵選國旅卡優質行程 鼓勵多元產品
    .大型旅業媒合會 觀光局促串聯轉型
    .雄獅旅遊x玉山銀行國旅卡好玩 平日出遊優惠多更多
    .美國旅遊推展協會 唐靜儀當選新任會長、朱光志任副會長╱WorldVentures推廣生活體驗 樂與旅行社合作
    .韓國2017鎖定特殊商品 包裝米其林、奢華旅遊╱《海洋奇緣》深體驗 夏威夷觀光局推廣原民文化
    .達美5月停飛台北─東京 退出台灣市場╱阿聯酋航空6╱1開航克羅埃西亞╱ANA感謝晚宴 洋溢墨西哥風
    .復興解散 民航局核定航權重分配
    .Club Med馬爾地夫 推出情人節浪漫優惠╱AI、區塊鏈下次撞地球的彗星

    欣單車XIN BIKE
    .2016 TOUR DE TOHOKU(下)勇闖萬坪海岸線的環東北賽事

    欣攝影XIN PHOTO
    .台灣元宵必拍三大活動:平溪天燈、鹽水蜂炮、台東炸寒單

    欣建築XIN ARCHI
    .「DMOTechnê製造技藝」走讀 從媒材製程刺激設計端發想

    百國百味PERAY'S FOODIE JOURNEY
    .極上摩洛哥米其林三星料理風情迷人

    旅遊地JOURNEY
    .玩嘉材知道 檜木飄香追森鐵
    More
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    Details

    Released
    2017/02/05
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen
    Provide Adobe DRM
    Provide PDF
    Offer DRM free license
    No
    ID
    88997

    旅天下

    互聯網

    旅遊平台

    日本旅遊

    旅遊科技

    郵輪觀光

    旅@天下

    兩岸

    航空

    中國旅遊

    Buy products firstAnd download app to watch

    Details

    See more 欣傳媒 / 欣傳媒股份有限公司

    More

    No.52走走台灣:基隆

    No.51走走台灣:宜蘭

    No.50走走台灣:台中

    慢旅宮城小日子

    No.49走走台灣:露營趣

    No.48走走台灣:農遊輕旅行

    No.47走走台灣:恆春半島

    No.46走走台灣:台東

    No.45走走韓國:濟州島

    No.44走走日本:沖繩

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