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    5. 大師輕鬆讀 No.171 一天學會計畫書
    經營管理

    大師輕鬆讀 No.171 一天學會計畫書

    Publisher 大師輕鬆讀 /大師輕鬆讀股份有限公司
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    Released
    2006/03/30
    Language
    Traditional Chinese
    File format
    PDF (2MB), fit in large screen and Pubook
    Pages
    68
    ID
    9846
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    一天學會計畫書
    Business Plan in a Day

    挹注你20年功力,寫企畫、做簡報,無往不利!
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    本期目錄:

    ● 五分鐘摘要

    ● 一天學會計畫書

    - 動筆前的叮嚀
    - 要素1 執行摘要
    - 要素2 公司簡介
    - 要素3 目標市場描述
    - 要素4 競爭對手分析
    - 要素5 行銷暨銷售計畫
    - 要素6 營運計畫
    - 要素7 管理團隊
    - 要素8 發展計畫與里程碑
    - 要素9 財務說明

    ● 在地觀點—— 事業計畫書的時光面貌/ 王莉

    ● 大師知識看板—— 通用設計貼心打造理想世界/ 經濟日報


    主題看板:

    事業構想(Business Idea)

    所謂事業構想,彼得‧杜拉克曾經這樣解釋:「『具有創造潛在財富與產能,能落實在一個永續經營的生產性事業機構,並透過商業活動與行為創造實際績效』的構想。」工研院在輔導國內新創企業的過程中發現,許多創業者空有創新(不論是技術或內容),卻往往疏於確認新創事業最重要的具體事業構想,例如:1. 獲利從何而來、2. 產品是否符合市場趨勢與顧客需求、3. 訴求的市場區隔、4. 行銷通路、5. 競爭產品替代性、6. 主要供應商與價值鏈、7. 定價策略等。事業構想除了是企業長期發展的核心準則,也是凝聚組織內部共識的利器。根據美國麥肯錫企管顧問公司的經驗,企業要推行重組計畫,最重要的就是要把重組計畫,建立在簡單而容易感動人心的事業構想上,利用事業構想建立共同目標,排除員工的抵抗心理,再著手設計重組計畫的細節,計畫才會切實可行。

    種子資金融通(Seed Financing)

    種子資金融通顧名思義就是,創投業者針對在萌芽期(seed stage)的企業提供的融資措施,是創投在1980年代以前的主要投資方式。萌芽期的企業擁有的可能還只是創業者的構想、專利、新發明,或是新技術,所以種子資金的目的是,讓創業者有機會把自己的構想商品化。種子資金的用途大多是支持產品研發、編寫事業計畫、籌組管理團隊,進行市調等, 鮮少用來支持生產或行銷活動。根據美國國家創投協會(National Venture Capital Association,NVCA)統計,種子資金融通屬於小額投資,大約在5萬美元(甚至以下)到25萬美元之間,投資人常是個人的天使投資人。從創業者的角度來看,尋求種子資金的代價是,必須釋出相當比例的企業所有權。創業者為了在企業成功後保有主導權,應該在爭取種子資金前,盡可能以自己的積蓄、親友,或是政府的輔導機構作為資金來源。相對地,種子資金除了提供資金之外,還可以提供新創企業最需要的實務經驗,幫助缺乏管理經驗的創業者,把創意變成企業。

    電梯行銷(Elevator Pitch)

    流行於矽谷的「elevator pitch」一詞,是由美國企管顧問羅伯特‧巴格利亞利尼(Robert Pagliarini)提出的。巴格利亞利尼輔導許多小型新創企業募資,他建議創業者,為了在極短時間內吸引投資人,必須簡短、具體地說明6項主題:你的競爭優勢、現有資金來源、營運模型、產品或服務的內容、訴求對象,以及競爭對手。電梯行銷最重要的目的是,給投資人「這個好!」的驚豔,吸引投資人進一步了解詳細內容。一般說來,電梯行銷的內容,最適當的長度大約在30秒到1分鐘左右。除了對外吸引投資,電梯行銷還可以作為創業者對內部成員的說明,讓成員簡單、清楚地認識營運方向與願景。
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    Details

    Released
    2006/03/30
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen
    Provide Adobe DRM
    Provide PDF
    Offer DRM free license
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    ID
    9846

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