H4ufme Malaysia Issue 79 (July - August 2017)

With the male grooming market becoming more and more mainstream, men across all demographic groups are embracing the idea of taking greater care of their appearance, with the use of male grooming products. In this three-part Features special, we zoom into men's grooming and barbering—with some of our local and international stylists and barbers tossing their views on the men's grooming business. With the 'beard boom' reviving, while we find out how our female barbers are making it, in this male-dominating business—all in all, it's men's grooming: the real men's style!