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    Newest volume

    衝撞日產

    Found 2 match

    Author漢斯.格萊梅爾(Hans Greimel),司馬衞(William Sposato)

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    【《華爾街日報》評選為2021年最佳商業書籍】 兩名作者合計約五十年長居日本的資歷, 合作寫出這本企業跨國經營的經典教案! 汽車產業傳奇經理人卡洛斯.戈恩與日產汽車衝突, 最受肯定的內情揭密! 揭露在全球性商業往來中,企業所屬各國的文化、法律、金融和管理規則的差異, 乃至所屬國家的戰略考量,對企業經營所帶來的挑戰! ———全球獨家修訂版,更新2023年最新發展—— ***   1999年,日本的代表性企業日產汽車(Nissan)瀕臨破產,眼看這個燙手山芋即將成為日本國恥,法國政府持有股份的雷諾汽車最終出手,挹注資金並且派了卡洛斯・戈恩(Carlos Ghosn)長駐日本,展開「日產復興計畫」。   戈恩的職業生涯最初是在米其林輪胎公司展開的,因表現優異而被雷諾汽車延攬,對細節、成本、效率和利潤一絲不苟使他獲得「成本削減大師」稱號,在雷諾任職不到四年,便被派往日本擔起拯救日產汽車的重責大任。日本商業向來自己自足、有排外的傾向,但戈恩藉由細心體察與尊重其文化,成功使日產和雷諾攜手建立聯盟關係,使他不僅變成日本家喻戶曉的英雄、廣獲崇拜,亦成為全球公認的商界傳奇,同業對手爭相捧上遠高於其現有薪資的大錢爭取他。   戈恩花了二十年,在日產和雷諾之間建立起龐大的合作夥伴關係,這看似全球商業合作的新模式,但是這個聯盟光鮮的表象下,卻充滿著不穩定而緊張的關係。文化衝突、高階主管和工程師之間的內訌、好爭鬥的企業傳統以及政府的操作,不斷威脅著這個新夥伴關係。2018年2月,在戈恩64歲生日的三週前,雷諾和他續約四年,但有個條件,就是他必須「採取果斷的步驟,讓聯盟不會走回頭路」。此後,日本方面與法國方面的衝突逐漸白熱化……   2018年11月19日,卡洛斯.戈恩一如既往搭著專機,降落在東京羽田國際機場。然而不同以往的是,他在通關時遭到日本警方拘捕,最終關入東京拘置所內的牢房。這件事舉世震撼,在日本被稱為「戈恩衝擊」。起初他遭指控隱匿鉅額薪資,但戈恩堅稱自己清白。日本檢方為了施壓,搜索日產辦公室與他的住宅,隨後陸續提出其他指控,像是不當挪用公司資金供私人用途等等。   由於批評者所稱的「人質司法」制度,戈恩反覆遭到羈押,之後又眼看著在日本司法制度下他恐入獄十餘年,原本矢言留在日本為自己的清白而戰的戈恩,在某次保釋期間,竟然經由一名美國陸軍前綠扁帽部隊隊員所組的團隊協助,大膽藏身在一個大箱子裡通過機場的層層關卡,帶上私人飛機潛逃出日本,飛往與日本無引渡協定的祖國黎巴嫩。此後,戈恩、雷諾、日產、日本檢方,甚至法國政府與日本政府,各自以其立場發表各種觀點,令外界霧裡看花。   戈恩下台的真正原因是什麼?真正該為此負責的人是誰?還有,為什麼這位全球頂尖的高階經理人會不顧一切風險,逃離日本?這本書對於種種複雜的疑問,做了專業而詳盡的探討。毫無疑問,戈恩是有史以來進入日本的外國人中,影響力數一數二的人,這本書解釋了經濟、歷史、國家利益、文化政治和狂妄自尊如何相互衝撞,拆毀了他所留下的遺緒。   作者格萊梅爾與司馬衞是長年住在日本的資深記者,他們親眼目睹日本泡沫經濟的結束,以及日本公司向世界開放的嘗試,亦見證了日本傳統的商業關係「經連會」的崩塌、報導過許多公司醜聞。也因為長駐東京,他們得以密切關注這個事件,他們接觸了包括戈恩本人在內的眾多關鍵人物,詳盡報導了「戈恩衝擊」的來龍去脈。有別於多數對此事件的報導都採獵奇與聳動的角度,《衝撞日產》兩位作者分別根據其深厚的專業——全球汽車產業發展,以及經濟、企業問題和區域外交——從更大的架構(從各國文化與法制等差異,乃至各國政府的戰略布局考量),細密探討這起事件的眾多背景因素,對於在民族主義世界中開展全球業務所面臨的日益複雜的情況,提出觀察與預警,精彩且扣人心弦。
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    衝撞日產

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    漢斯.格萊梅爾(Hans Greimel) 司馬衞(William Sposato)

    衝撞日產:卡洛斯‧戈恩的跨文化...

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    漢斯.格萊梅爾
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