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    Newest volume

    行銷企劃

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    Author曾光華

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    Company前程文化事業股份有限公司

    掌握思考、架構、下筆的訣竅,有效提升行銷企劃力!   企劃無法輕鬆學、馬上通,但經由學習正確有效的思考、架構與下筆,讀者可以越來越接近專業。為此,作者憑藉二十餘年行銷教學與業界輔導經驗為本書注入以下特色:   .全面剖析行銷企劃的觀念與方法-   本書配合直擊要點的圖表照片與生動的案例,完整分析行銷企劃各個層面,讓讀者掌握正確的企劃思考與架構。   .呈現精彩的實務企劃與評述-   本書收錄12份實務企劃,藉由觀摩原汁原味的作品與一針見血的評述,讀者將學會如何判斷企劃品質,並領略企劃撰寫的技巧。   .傳授企劃達人的寶貴經驗-   本書「企業導航」專欄納入總經理、業務總監、創意總監、品牌主管等共9名業界人士的企劃經驗談,讀者可快速吸收過來人的智慧。   .提供動腦練習的機會-   本書以筆記頁方式呈現「暫停一下」方塊,讀者可透過練習方塊中的問題、閱讀解惑文字,熟練行銷企劃的觀念與方法。
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    行銷企劃

    前程文化事業股份有限公司
    曾光華
    電子書 NT$442
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    消費者行為

    前程文化事業股份有限公司
    曾光華
    電子書 NT$502
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