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    Newest volume

    品牌設計必修課:從商標到經營,全方位的品牌塑造書

    Found 4 match

    Author凱薩琳‧斯拉德‧布魯金

    |

    Company麥浩斯 LaVie

    Apple、Google、Uniqlo等全球知名品牌,如何掌握品牌塑造的成功關鍵? 從商標設計、視覺風格、市場分析到策略行銷,一覽品牌塑造的運作架構, 建立鮮明品牌形象,讓你的品牌從茫茫人海中脫穎而出! 作者透過圖片闡釋文字,搭配專業設計概念實例、品牌個案研究與圖表, 以及業界專業人士為創立品牌而應用的流程圖、創意練習來提供指引, 豐富的內容,適合給每一位對設計領域有所嚮往,或正在從事相關工作的你。 這一本書,能夠幫助你 ●認識品牌塑造的運作架構,解析設計師創造成功品牌的策略。 ●培養鑑賞品味與商業敏銳度,快速掌握品牌的獨特賣點。 ●提供創意工具、品牌實例、專業經驗,使你在塑造品牌過程中迎刃而解。 本書是少數是透過設計師的觀點寫成,綜合設計流程、品牌定位與市場分析的know-how。書中更將品牌創建的複雜過程,拆解為step by step的不同階段解析。 本書詳細介紹品牌塑造所需要涵蓋平面設計的實用技術與技巧,以及社會與文化理論的各個層面,循序漸進地提供理論與實踐上的創意工具。使大家在設計自己的品牌時遇到為品牌命名、形象塑造、市場定位、研究目標消費者等問題知道怎麼解決,以及如何使最終定案的品牌識別發揮作用。 本書特色 1.作者經歷跨足教育家、設計師、作家,本書兼具社會文化理論及平面設計的實用技巧。 2.搭配豐富圖片與品牌個案實例、圖表研究,給予實際的參考方向。 3.集結新手設計師、創意總監、客戶經理等業界人士提供實務資訊,適合所有想踏入相關領域的你。
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    品牌設計必修課:從商標到經營,...

    麥浩斯 LaVie
    凱薩琳‧斯拉德‧布魯金
    電子書 NT$336
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    認識世界的第一本書:從天空到海...

    麥浩斯 LaVie
    湯姆‧斯漢普
    電子書 NT$489
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    學設計名校170:最詳盡的全球設...

    麥浩斯
    La Vie編輯部
    電子書 NT$279
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    解剖裝幀

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    La Vie編輯部
    電子書 NT$385
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