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    6. 商業冒險

    商業冒險

    Author 約翰‧布魯克斯
    Publisher 大塊文化出版 /大塊文化
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    Released
    2015/02/01
    Language
    Traditional Chinese
    File format
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    Pages
    226
    ID
    124569
    ISBN
    9789862135761
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    《紐約時報》暢銷書
    Amazon.com商業類暢銷書Top1

    全球兩大商業巨頭比爾‧蓋茲與華倫‧巴菲特共同推薦
    「這本書是我讀過最棒的商業書。」──比爾‧蓋茲

      福特汽車公司因推出愛德索新車慘虧3.5億美元,全錄以驚人的速度驟然崛起,奇異與德州海灣硫磺公司鬧出令人難以置信的醜聞,但這些故事有什麼共同之處?它們每一個都是經典商業例證,說明一家標竿性公司可能因為特定一刻的榮光或惡名,帶給世人難以抹滅的印象。誠如這本睿智、有趣且發人深省的書所示,這些例子為我們帶來的商業教訓歷久彌新,直到今天仍然切身中肯。

      有關華爾街的故事,總是充滿戲劇轉折與冒險,突顯財經世界奇謀詭計與變化多端的特性。本書作者布魯克斯見解獨到的報導,不僅非常深刻、具有人性,對重要細節歷歷如繪的描述,也讓人覺得無論是1962年美國股市駭人聽聞的重挫、一家著名經紀公司的瓦解,或是美國銀行家為拯救英鎊而採取的大膽行動,歷史都是不斷地重演。

      在同樣迷人的主題上還有另外5個故事,成就了這本讀來令人興味無窮又獲益匪淺的故事集。長期為《紐約客》雜誌撰稿的布魯克斯,活潑、生動地說了12個永垂不朽的經典故事,從華爾街到各大城主街,美國企業與財經世界透過他的生花妙筆,栩栩如生地展現在我們眼前。《商業冒險》著實是最活潑、最文采粲然的真正財經新聞報導。

      布魯克斯被《紐約時報》譽為「他那個時代的麥可‧路易士(Michael Lewis)」,本書獲得全球兩大商業巨頭比爾‧蓋茲(Bill Gates)與華倫‧巴菲特(Warren Buffett)一致推薦,並譽為商業書經典代表之作。蓋茲表示:「在巴菲特把它借給我看20多年之後,在這本書首次問世45年以後,《商業冒險》仍是我讀過最棒的一本商業書。」

    重磅推薦

      「本書作者布魯克斯真是說故事的行家……他的作品非常明確地提醒我們,經營一樁強盛事業與創造價值的規則仍然不變。舉例來說,每項商業行動背後都有人的存在,是不是有完美的產品、生產計劃與行銷手段都無關緊要,你還是需要適當的人來理解並實施這些計劃。……直到今天,布魯克斯對商業的深入見解,切題性仍然不減當年。」──比爾‧蓋茲,《華爾街日報》(The Wall Street Journal)

      「文氣逼人,閱讀布魯克斯的書是一場盛宴。他的寫作能將原本令人眼神呆滯的主題,例如電氣產業市場定價醜聞等,化為喧囂歡樂的故事。而且,他還非常有趣。……他的故事精彩動人,以商業世界的特定時刻為背景,描繪出各式各樣栩栩如生的人物。」──《史雷特》(Slate)雜誌

      「布魯克斯是他那個時代的麥可‧路易士。」──《紐約時報》(The New York Times)

      「看這本書是一項超級享受……布魯克斯是麥可‧路易士在創作上的直系先祖。」──英國《獨立報》(The Independent)
    More
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    第1章 股市的波動 一九六二年的小崩盤
    第2章 愛德索的命運 一個值得警惕的產品故事
    第3章 聯邦所得稅 它的歷史與特性
    第4章 合理的時間 德州海灣硫磺公司的內部人
    第5章 全錄,全錄,全錄,全錄
    第6章 讓客戶圓滿 一位總統之死
    第7章 企業裡的哲學家 奇異的溝通問題
    第8章 美股最後一次大囤積 一家叫做「小豬商店」的公司
    第9章 華府高官的第二人生 商人大衛‧李蓮道
    第10章 股東會季節 年會與企業權力
    第11章 免責咬一口 一個人、他的知識與他的工作
    第12章 英鎊捍衛戰 銀行家、英鎊與美元
    More
    約翰‧布魯克斯 John Brooks 1920-1993

      獲獎作家,因以財經記者身分為《紐約客》(The New Yorker)雜誌撰稿而享譽。除了《商業冒險》,還著有十本非文學類財經商業書,其中幾本對華爾街與企業世界有極具批判性的檢驗。在他的著作中,人稱經典的有《葛康達往事》(Once in Golconda)、《繁華盛世》(The Go-Go Years)與《商業冒險》。儘管布魯克斯主要因為財經相關議題的著作而揚名,他也曾經發表三本小說,並曾為《哈潑雜誌》(Harper’s Magazine)與《紐約時報書評》(The New York Times Book Review)撰寫書評。
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    Details

    Released
    2015/02/01
    Language
    Traditional Chinese
    File format
    EPUB: Fit in all devices
    Provide Adobe DRM
    Provide EPUB
    Offer DRM free license
    No
    ID
    124569
    ISBN
    9789862135761

    比爾‧蓋茲

    商業冒險

    巴菲特

    華爾街

    商業書

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