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    6. 數位時代的高效行銷
    讓你投放準、集客快、轉換高、品牌強,將行銷力最大化的實戰祕笈

    數位時代的高效行銷

    Author 解聰文(Martin Hiesboeck)
    Publisher 城邦文化 /商周出版
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    Released
    2018/09/06
    Language
    Traditional Chinese
    File format
    PDF (7MB), fit in large screen and Pubook EPUB Reflowable (1MB), fit in all devices and Pubook
    Pages
    236
    ID
    136926
    ISBN
    9789864775316
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    Campaign 思辨年代,以閱讀啟程 | 商周×啟示 全書系書展7折起

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    • Intro

    從行銷目標設定、實戰案例到事後檢驗分析,
    打造出有策略、高效率並可衡量的數位行銷力!

    你在執行數位行銷的過程中,是否也面臨過下列的問題:

    ●為什麼我的線上商店購物車總是空空的?
    ●為什麼我的臉書直播沒效果?
    ●內容行銷的4個關鍵成功因素是什麼?
    ●買廣告之前,我的網站有哪7件事要先做好?
    ●SEO行銷與社群行銷哪種成效更好?
    ●自來客行銷要如何操作?
    ●數位年代的品牌經營是怎回事?
      
    這些問題統統有解!想要真正高效的數位行銷,就必須要吸引到「正確」的觀眾。

    現代數位行銷人不只要砸錢砸得精準、砸得有趣、砸得有智慧,還要砸得有故事才行,赤裸裸的廣告行為只會讓人忽略。

    即便是坐擁知名品牌的大公司,在數位行銷上也未必及得上名不見經傳但活力十足的個體戶。

    本書將從源頭校準你的數位行銷策略,並解析8種數位行銷手法的操作方式與陷阱,讓你抓住最適受眾的心!

    唯有精準吸引買家,才能真正做到投放準、集客快、轉化高、品牌強的目標,資源不浪擲,將行銷力最大化!

    【本書特色】

    1. 作者曾任奧地利駐台商務副代表與行銷公司合夥人,在品牌國際化及數位行銷方面具有豐沛經驗。

    2. 囊括內容行銷、社群行銷、自來客行銷、品牌行銷、SEO行銷、大數據行銷、郵件行銷、影音行銷等數位行銷工具的操作方法與誤區。

    3. 從數位行銷策略設定、執行原則、實作技巧與相關工具一應俱全,為有心踏入數位行銷領域的讀者提供一本易讀又有參考價值的指南。

    【專業推薦】

    台科大管理學院資管系教授 盧希鵬
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    立法委員/生態綠創辦人 余宛如
    More
    More
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    More

    Details

    Released
    2018/09/06
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen/EPUB: Fit in all devices
    Provide Adobe DRM
    Provide EPUBProvide PDF
    Offer DRM free license
    No
    ID
    136926
    ISBN
    9789864775316

    策略、高效率

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    買廣告之前

    砸錢砸得精準高

    檢驗分析

    實戰案例

    數位行銷

    Buy products firstAnd download app to watch

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