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中國大陸新興通路

專業店商機探索

Author 國際商情雙周刊
Publisher 外貿協會 經貿透視雙周刊 /外貿協會
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Released
2012/12/12
Language
Traditional Chinese
File format
PDF (12MB), fit in large screen and Pubook
Pages
298
ID
17601
ISBN
9789574953004
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Offer DRM free license
No

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NT$475
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近年，中國大陸經濟表現持續亮眼，人民所得也逐漸增加，消費者追求個性化、品牌化、時尚化產品趨勢日益明顯，為此，各種型態的專業店零售通路也應運而生，諸如消費電子、汽機車用品及配件、居家裝飾修繕建材及美容藥妝專業店等。

專業店、百貨及超市目前是大陸三大零售通路，共占其社會消費品零售總額高達90%以上，可見專業店在大陸零售通路的重要性。

本書針對中國大陸專業店進行詳實的市場調查分析，是企業拓銷大陸內需市場重要參考指引。

Details

Released
2012/12/12
Language
Traditional Chinese
File format
PDF: Fit in large screen
Provide Adobe DRM
Provide PDF
Offer DRM free license
No
ID
17601
ISBN
9789574953004

Buy products firstAnd download app to watch

Details
　　

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