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    6. 零售管理
    行銷觀點

    零售管理

    Author 許英傑 黃淑姿
    Publisher 景芸文化 /前程文化事業股份有限公司
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    Released
    2021/07/01
    Language
    Traditional Chinese
    File format
    EPUB fixed layout (186MB), fit in large screen and Pubook
    Pages
    771
    ID
    243461
    ISBN
    9789860679625
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    • Intro

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     給您全新觀點、全新感受!填補過往零售管理缺少的理論基礎,新版加入更多數位科技應用、全通路整合概念,以貼近零售商店場域的實例重新詮釋,是國內少見具系統性深入探討零售管理的教材,適合就讀相關科系的學生,及已進入零售業服務還有對零售業感興趣的讀者閱讀。

      本書為傳遞完整具系統性的零售管理概念,篩選重要零售管理理論為基礎,融合作者過去知名超商、零售行銷管理實戰經驗,搭配國內當前著名案例,以理論搭配實例方式讓讀者更容易理解。全書共分為三篇,包含零售概論、零售組合及零售發展趨勢;章首案例更以創新行銷觀點闡述零售商最新行銷策略,內容含括社會行銷、綠色行銷、策略行銷、價值行銷、區位行銷等,幫助讀者快速掌握零售產業最新趨勢脈動。
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    第一篇 零售概論
    第 1 章 零售市場
    第 2 章 零售業態
    第 3 章 零售創新
    第 4 章 零售競爭策略

    第二篇 零售組合
    第 5 章 商品與供應商關係管理
    第 6 章 定價
    第 7 章 商圈立地與物流資訊科技
    第 8 章 品牌與溝通策略
    第 9 章 商店氣氛營造
    第10章 服務流程
    第11章 人力資源管理

    第三篇 零售發展趨勢
    第12章 全通路零售策略
    第13章 零售業趨勢與國際化
    More
    許英傑

      現職:國立高雄科技大學行銷與流通管理系教授
      學歷:日本慶應大學商學博士課程修了(行銷領域)
      經歷:統一超級商店股份有限公司7-Eleven業務區組長
      淡江大學國際貿易學系副教授
      國立高雄第一科技大學行銷與流通管理系教授兼系主任、主任秘書、研發長
      台灣連鎖暨加盟協會全國商店傑出服務店長選拔評審委員
      台灣經濟研究院外部顧問
      中國生產力中心外部顧問
      金門酒廠實業股份有限公司董事
      經濟部商業司優良服務作業規範(GSP)推行會報委員
      技專校院師生取得民間職業能力鑑定證書採認諮詢委員會委員
      慈惠醫護管理專科學校校長
      商業發展研究院院長
      研究專長:流通管理、零售管理、連鎖管理、行銷管理

    黃淑姿

      學歷:國立高雄科技大學管理學院資訊流通組行銷領域博士
      現職:財團法人資訊工業策進會數位轉型研究所資深專案經理
      經歷:財團法人資訊工業策進會數位服務創新研究所資深規劃師
      勤貿實業股份有限公司行銷經理
      財團法人商業發展研究院經營模式創新研究所餐飲組組長
      財團法人商業發展研究院行銷與消費行為研究所研究員
      高雄實踐大學 / 嘉南藥理科技大學 / 正修科技大學兼任講師
      研究專長:連鎖管理、行銷管理、零售管理、服務業國際化、數位轉型、創新科技應用服務規劃
    More

    Details

    Released
    2021/07/01
    Language
    Traditional Chinese
    File format
    EPUB: Fit in all devices
    Provide Adobe DRM
    Provide EPUB
    Offer DRM free license
    No
    ID
    243461
    ISBN
    9789860679625

    行銷管理

    Buy products firstAnd download app to watch

    Details

    See more 景芸文化 / 前程文化事業股份有限公司

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    穩紮穩打日本語. 中級1

    穩紮穩打日本語-中級篇〜教師手冊與解答

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