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    6. 一切都是誘因的問題!:找對人、用對方法、做對事的關鍵思考
    紙書價380元,電子書原價285元

    一切都是誘因的問題!:找對人、用對方法、做對事的關鍵思考

    Author 葛尼奇(Uri GNEEZY)、李斯特(John A. LIST)
    Publisher 天下文化
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    Released
    2015/01/27
    Language
    Traditional Chinese
    File format
    EPUB fixed layout (1MB), fit in large screen and Pubook
    Pages
    449
    ID
    237032
    ISBN
    9789863206606
    Provide Adobe DRM
    Does not provide EPUB (Not provided by the publisher)
    Offer DRM free license
    No

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    • Intro

    • Author


    沒搞懂誘因之前,別靠直覺做決策!
    善用現場實驗經濟學,精準決斷事物的因果脈絡。

      事情的結果為什麼和你當初想的不一樣?

      幼稚園園長祭出遲到罰款,希望能約束家長準時接小孩放學,結果家長遲到的情況不減反增,這是怎麼一回事?鄰居原本熱心環保,常主動做資源回收,但自從實施空瓶罐可以兌換現金後,鄰居反而變得意興闌珊,這是為什麼?童子軍年度募款活動開始了,今年增加了分組競賽獎勵辦法,募款愈多的組別,能按募款金額拿到一定比例的高額獎金,結果總募款金額竟不如往年,問題又是出在哪裡?
      
      這類種瓜得豆的烏龍事件,生活中層出不窮。你在哭笑不得之餘,是否也百思不得其解呢?
      
      其實,一切都是誘因的問題。
      
      誘因是人類行為最強的驅動力量,但也最是千折百轉,如果沒有先參透因果關係,誘因反而可能成為最大的破壞力量,讓事情荒腔走板,脫軌演出。因果關係並不容易駕御,偏偏人都習慣憑直覺、甚至想像,從事物的表相論斷真相,一腳踩到誘因謬誤的地雷。
      
      人類行為一直是經濟學家感興趣的主題,行為的誘因也向來是耐人尋味的研究領域。經濟學家為了確定因果關係,不斷在研究方法上推陳出新,而本書兩位作者的現場實驗,正是行為經濟學的重大創新。他們有時深入街頭巷口,有時飛到地球的另一端翻山越嶺,為的是運用現場實驗,在真實世界裡尋找關於歧視、競爭、性別差異、慈善行為的真實答案,他們的研究不但是行為經濟學的重要里程碑,研究的結論對於個人選擇、家庭教育、企業策略乃至公共政策,更有重要寓意。
      
      想要了解人類行為背後的真實動機,精準掌握誘因設計,本書是絕對不容錯過的精采佳作!

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    葛尼奇(Uri GNEEZY)
    生長於以色列。在特拉維夫的街頭初識賽局理論的奧妙。現任加州大學聖地牙哥校區經濟學教授。

    李斯特(John A. LIST)
    生長於威斯康辛的藍領階層家庭。從棒球卡交易開啟他的經濟學現場實驗研究之路。現任芝加哥大學經濟學教授。

    他們兩人在實驗室研究之外另闢蹊徑,以現場實驗觀察人在自然環境下的真實行為反應。現場實驗為行為經濟學打開全新視野,諾貝爾經濟學家貝克(Gary Becker)曾點名李斯特為他極看好的未來諾貝爾獎得主。

    譯者簡介 台大外文系畢業,美國北卡羅萊納大學教堂山校區新聞碩士。曾任職好時年出版社、天下雜誌、康健雜誌,目前自由從事文字工作。譯作繁多,如《第二次機器時代》、《高成長八國》、《數位革命》、《目標》、《第五項修練II實踐篇》、《必要的革命》、《彼得.杜拉克的管理聖經》、《從A到A+》、《基業長青》、《真希望我20歲就懂的事》等。
    More

    Details

    Released
    2015/01/27
    Language
    Traditional Chinese
    File format
    EPUB: Fit in all devices
    Provide Adobe DRM
    Does not provide EPUB (Not provided by the publisher)
    Offer DRM free license
    No
    ID
    237032
    ISBN
    9789863206606

    齊若蘭

    天下文化

    葛尼奇

    李斯特

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