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    6. 獨角獸創業勝經

    獨角獸創業勝經

    Author 阿里.塔馬瑟(Ali Tamaseb)
    Publisher 城邦文化 /商周出版
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    Released
    2021/08/05
    Language
    Traditional Chinese
    File format
    EPUB Reflowable (4MB), fit in all devices and Pubook
    Pages
    456
    ID
    253004
    ISBN
    9786267012161
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    Campaign 創業 | 經典書
    Campaign 思辨年代,以閱讀啟程 | 商周×啟示 全書系書展7折起
    Hot topics 創辦人都是名校中輟生?關於獨角獸企業的常見迷思大破解!

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    • Intro

    大數據分析200+家新創帝國,從創造、轉折、募資到衝破市場,揭開成功的真正關鍵


    美國亞馬遜分類榜暢銷書TOP1

    15位創業家/投資人現身說法,
    Zoom , Spotify , SpaceX , Coinbase , Airbnb , LinkedIn……
    集結重量級獨角獸企業
    本書以全新的概念翻轉對成功者的迷思, 
    你將會看到獨角獸們如何從嗅出市場需求到創造高收益!

    ▍什麼是獨角獸?

    成立不到10年,市值10億美元以上,且未上市的新創公司,被喻為「獨角獸」。


    ▍獨角獸創辦人的背景眾說紛紜

    獨角獸創辦人都是天才中輟生?一人即可創辦公司?

    獨角獸創辦人皆有名校光環、大公司經驗?皆有該領域的專業背景?

    ➜要成為獨角獸,年齡、學經歷至關重要?


    ▍如何創辦獨角獸?

    獨角獸如何選擇產品定位?止痛型產品才更有機會成功?維他命型產品就容易被取代?

    創辦人是選擇切入有確定需求的大市場,還是勇於成為開創市場的先驅?

    獨角獸易傾向B2B還是向B2C發展?他們如何度過關鍵轉折?如何打造護城河?如何向投資人募資?

    ➜獨角獸是如何在鉅變的市場浪潮中脫穎而出,
    他們憑什麼能衝破市場,走向頂尖,改變世界?
    本書作者集結65項創業因素 X 40張圖表分析來解答!


    ▍如何成為超級獨角獸!

    iPod之父、iPhone共同發明者湯尼.法戴爾告訴你:打造高度差異化產品有多麼重要。

    Zoom創辦人袁征述說:在市場如此競爭之際,如何讓產品無可匹敵。

    Coinbase創辦人布萊恩.阿姆斯壯和佛瑞德.艾爾森如何勇闖需求甚小但成長飛快的市場,實現消費者安全存放並買賣虛擬貨幣的平台

    紅杉資本林君叡和彼得.提爾教你:應如何正確向創投投資人募資。

    ➜你將會助書中獨角獸們的經驗,增加成功機會!

    本書以大數據探究全球最成功的新創公司,破解創業長久以來讓人卻步的繆論,
    如創辦人年齡、學歷、職涯背景等迷思,以實際案例解碼產品策略、市場規模、行業競爭、資金來源,
    整理出成功創業的真實面向,並融合知名獨角獸草創真實故事,對創業提出嶄新的見解!


    ★獨角獸推薦

    林君叡 紅杉資本合夥人
    袁征 Zoom創辦人暨執行長
    湯尼.法戴爾 iPod發明人、iPhone共同發明人
    何則文 職涯實驗室創辦人、暢銷作家
    林大涵 貝殼放大創辦人
    程世嘉 iKala共同創辦人暨執行長
    顏漏有 AAMA台北搖籃計畫共同創辦人、校長

     
    「阿里.塔馬瑟拆穿大眾對獨角獸創業家的迷思和誤解,他的研究結果鼓勵我們在成為下一位超級獨角獸的過程中,走自己的路。」
    ──林君叡,紅杉資本合夥人;Airbnb、DoorDash及房屋裝修設計媒合平台好屋網(Houzz)等企業的投資人


    「阿里.塔馬瑟提供超凡視角,檢閱新創公司的成功與失敗之因,連帶提供內部故事以及他與好幾位出色的新創公司領導人訪談內容。這是一本成功創業必讀之作。」
    ──袁征,Zoom創始執行長


    「《獨角獸創業勝經》挑戰創業家、企業家與投資人,重新思考打造一家企業時什麼事最重要。這些富含深刻見解的故事有助打破創業歷程所看到的偏見,是一本我期盼自己踏入職涯之初就有緣一睹為快的重要指南。」
    ──湯尼.法戴爾,iPod發明人、iPhone共同發明人、Nest創辦人
     
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    Details

    Released
    2021/08/05
    Language
    Traditional Chinese
    File format
    EPUB: Fit in all devices
    Provide Adobe DRM
    Provide EPUB
    Offer DRM free license
    No
    ID
    253004
    ISBN
    9786267012161

    商周出版

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