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  6. 企业舆情应对：国企与民企的印象管理比较研究

企业舆情应对：国企与民企的印象管理比较研究

Author 杨洁
Publisher 華藝數位 /社会科学文献出版社
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Released
2020/01/01
Language
Simplified Chinese
File format
EPUB Reflowable (13MB), fit in all devices and Pubook
Pages
354
ID
286199
ISBN
9787520157469
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EPUB provided, PDF not provided
Offer DRM free license
No
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NT$276
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本书基于中国上市公司网站中形象管理的现实数据，运用理论和实证研究、定性和定量分析结合的方法，分析和界定了企业防御性印象管理的概念和内涵，以组织印象管理“双组件模型”中印象动机决定印象构建为理论框架，着重分析中国国有企业和民营企业对“声明”这一防御性印象管理方式偏好的差异，对否认、推诿、辩解和道歉等具体防御性印象管理种类偏好的差异；对形象构建途径的偏好差异，对间接性印象管理数目的偏好差异，以及这一系列差异产生的根本原因。

Details

Released
2020/01/01
Language
Simplified Chinese
File format
EPUB: Fit in all devices
Provide Adobe DRM
Yes
Offer DRM free license
No
ID
286199
ISBN
9787520157469

Buy products firstAnd download app to watch

Details
　　

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