English Japanese Korean Thai Traditional Chinese 简体中文
Publish Now
Publish Books Publish Media Products My Store Self Publish
Gold Log In Cart
Category
Browse all kinds of eBooks, magazines, videos by category
    More services
    • All You Can Read

    • Channels

    • Hot topics

    Language
    English Japanese Korean Thai Traditional Chinese 简体中文
    Back
    Category
    • Home

    • Books

    • Pubook E-Ink reader

    • Magazines

    • Media

    • Newspapers

    • Adult

    Back
    Books
    • All

    • Free to read

    • Finance

      Finance
      • All

      • Management

      • Investing

      • Marketing

    • Literature/Fiction

      Literature/Fiction
      • All

      • LGBTQ

      • Literature

      • Fiction

      • Romantic Fiction

    • Leisure Life

      Leisure Life
      • All

      • Recreation

      • Illustrated Book

      • Fortune Telling

      • Travel

      • Eating Habits

      • Fitness

    • Humanities

      Humanities
      • All

      • History/Geography

      • Law

      • Politics/Military

      • Applied Sciences

      • Natural Sciences

      • Philosophy

      • Biographies

      • Sociology

    • News/Entertainment

    • Language/Computers

      Language/Computers
      • All

      • Computers/Technology

      • Language

    • Religion/Spirituality

      Religion/Spirituality
      • All

      • Motivational

      • Health/Nutrition

      • Christianity

      • Buddhism

      • Taoism

      • Islam

      • Other Religions

      • Relationships

    • Mangas

      Mangas
      • All

      • Comics

      • Illustrations

      • Fan Works

      • Romance Mangas for Teens

      • Teenage Mangas

      • High School Mangas

      • Romance Mangas

      • Yaoi Mangas

      • GL Mangas

      • TL Mangas

      • Gay Mangas

      • Others

    • Art/Design

      Art/Design
      • All

      • Performance Art

      • Art

      • Design

      • Photography

    • Parenting/Relationships

      Parenting/Relationships
      • All

      • Education

      • Kids/Teenagers

      • Pregnancy/Childbirth

    • Exams

      Exams
      • All

      • Study

      • Government Exams

      • Financial Licenses

      • Teacher Exams

      • Professional Exams

      • TOEFL/TOEIC

      • Learning Skills

      • Official Publications

      • Job Hunting Exams

    • Photo Books

      Photo Books
      • All

      • Female Photo Books

      • Male Photo Books

    Back
    Magazines
    • All

    • Free to read

    • Finance

      Finance
      • All

      • Business Management

      • Investing

      • Direct Marketing

      • Advertising

      • Law

    • News/Entertainment

      News/Entertainment
      • All

      • News Analysis

      • General News

      • Stars

    • Leisure Life

      Leisure Life
      • All

      • Travel

      • Hobby

      • Family Life

      • Fitness

    • Art/Design

      Art/Design
      • All

      • Design

      • Art Appreciation

      • Decoration

      • Photography

    • Literature/Spirituality

      Literature/Spirituality
      • All

      • Literature

      • Christianity

      • Buddhism

    • Male Fashion

      Male Fashion
      • All

      • Fashion

    • Female Fashion

      Female Fashion
      • All

      • Urban Fashion

      • Teen Fashion

    • Car/Audio

      Car/Audio
      • All

      • Music/Audio

      • Cars/Motorbikes

    • Sports

      Sports
      • All

      • Basketball

      • Baseball

      • Outdoor Sports

    • Language/Computers

      Language/Computers
      • All

      • Computers/Technology

      • Natural Sciences

      • Language

    • Parenting/Relationships

      Parenting/Relationships
      • All

      • Pregnancy/Childbirth

      • Education

      • Books for Kids

      • Books for Teenagers

    • Photo Books

      Photo Books
      • All

      • Female Photo Books

      • Male Photo Books

    Back
    Media
    • All

    • Free to read

    • Careers

    • Careers
      • All

    • Investing

    • Investing
      • All

    • Parenting/Relationships

    • Parenting/Relationships
      • All

    • Art/Culture

    • Art/Culture
      • All

    • Religion/Spirituality

    • Religion/Spirituality
      • All

      • Buddhism

      • Christianity

      • Motivational

    • Exams

    • Exams
      • All

      • Government Exams

      • Learning Skills

      • Professional Exams

      • Teacher Exams

      • Study

      • Financial Licenses

    • Language

    • Language
      • All

    • Leisure Life

    • Leisure Life
      • All

    • Literature/Fiction

    • Literature/Fiction
      • All

    Back
    Newspapers
    • All

    • 工商時報

    • 中國時報

    • 旺報

    • 联合日報

    • 光華日報

    Back
    Adult
    • Free to read

    • Gay

    • Nude male

    • Lesbian

    • Nude female

    • Adult Manga

    Finance
    • All

    • Management

    • Investing

    • Marketing

    Literature/Fiction
    • All

    • LGBTQ

    • Literature

    • Fiction

    • Romantic Fiction

    Leisure Life
    • All

    • Recreation

    • Illustrated Book

    • Fortune Telling

    • Travel

    • Eating Habits

    • Fitness

    Humanities
    • All

    • History/Geography

    • Law

    • Politics/Military

    • Applied Sciences

    • Natural Sciences

    • Philosophy

    • Biographies

    • Sociology

    News/Entertainment
    • All

    Language/Computers
    • All

    • Computers/Technology

    • Language

    Religion/Spirituality
    • All

    • Motivational

    • Health/Nutrition

    • Christianity

    • Buddhism

    • Taoism

    • Islam

    • Other Religions

    • Relationships

    Mangas
    • All

    • Comics

    • Illustrations

    • Fan Works

    • Romance Mangas for Teens

    • Teenage Mangas

    • High School Mangas

    • Romance Mangas

    • Yaoi Mangas

    • GL Mangas

    • TL Mangas

    • Gay Mangas

    • Others

    Art/Design
    • All

    • Performance Art

    • Art

    • Design

    • Photography

    Parenting/Relationships
    • All

    • Education

    • Kids/Teenagers

    • Pregnancy/Childbirth

    Exams
    • All

    • Study

    • Government Exams

    • Financial Licenses

    • Teacher Exams

    • Professional Exams

    • TOEFL/TOEIC

    • Learning Skills

    • Official Publications

    • Job Hunting Exams

    Photo Books
    • All

    • Female Photo Books

    • Male Photo Books

    Back
    Finance
    • All

    • Business Management

    • Investing

    • Direct Marketing

    • Advertising

    • Law

    Back
    News/Entertainment
    • All

    • News Analysis

    • General News

    • Stars

    Back
    Leisure Life
    • All

    • Travel

    • Hobby

    • Family Life

    • Fitness

    Back
    Art/Design
    • All

    • Design

    • Art Appreciation

    • Decoration

    • Photography

    Back
    Literature/Spirituality
    • All

    • Literature

    • Christianity

    • Buddhism

    Back
    Male Fashion
    • All

    • Fashion

    Back
    Female Fashion
    • All

    • Urban Fashion

    • Teen Fashion

    Back
    Car/Audio
    • All

    • Music/Audio

    • Cars/Motorbikes

    Back
    Sports
    • All

    • Basketball

    • Baseball

    • Outdoor Sports

    Back
    Language/Computers
    • All

    • Computers/Technology

    • Natural Sciences

    • Language

    Back
    Parenting/Relationships
    • All

    • Pregnancy/Childbirth

    • Education

    • Books for Kids

    • Books for Teenagers

    Back
    Photo Books
    • All

    • Female Photo Books

    • Male Photo Books

    Back
    Channels
    • 今周刊

    • 飽讀商周

    • 經理人

    • 大師輕鬆讀

    • 普洛達康

    • 禾馬

    • 台灣武俠傳說

    You haven't completed email verification, please complete email verification to purchase DRM Free or magazine subscription products
    You haven't completed phone verification, please complete phone verification to enable publishing features
    You haven't completed email verification, please complete email verification to enable publishing features
    • Home

    • Favorite

    • Account

    • Gold

    • Library

    More
    1. Home
    2. Books
    3. Finance
    4. Management
    5. Creativity/Strategy/Knowledge Management
    6. 迪士尼度假區中樂園的產品管理

    迪士尼度假區中樂園的產品管理

    Author 伍忠賢
    Publisher 聯合線上
    Follow Save Saved Share
    Released
    2020/12/25
    Language
    Traditional Chinese
    File format
    EPUB Reflowable (701KB), fit in all devices and Pubook
    Pages
    57
    ID
    307526
    Provide Adobe DRM
    Does not provide EPUB (Not provided by the publisher)
    Offer DRM free license
    No

    Buy products firstAnd download app to watch

    Details
    DRM
    NT$50
    Explanation
    eBook
    Printed book
    Standard NT$150
    Get NT$8 off
    查看適用禮券
    Buy

    Preview View

    Buy for others
    庫存
    • Intro

    • Chapters

    • Author

    像迪士尼大型度假區,包括樂園(約佔營收84%)、飯店(佔營收13%)、樂園外購物商場(佔營收3%)。
    本書聚集在迪士尼樂園的產品策略,以產品五層級,包括核心(樂園設施)、基本(商品與餐飲)、期望(表演)、擴增(員工)、潛在產品(幸福、創造夢想)。
    本書以服務品質量表為基礎,伍忠賢(2020年)主題樂園商品力量表,上海迪士尼93分,對手39分。
    本書有系統的比較東京迪士尼、海洋跟上海迪士尼的五個產品層級,有比較才知優勢劣勢。
    More
    More
    1.產品策略中之核心效益:主題園區
    2.產品策略之基本產品(商品與餐飲)
    3.產品策略之期望產品:表演
    4.產品策略之擴增產品:超出預期的人員服務-以美國服務品質量表比較迪士尼跟對手的得分
    5.行銷組合策略:定價策略,以樂園入園門票為例
    6.行銷組合策略:促銷策略
    More
    伍忠賢
    現職:夢想銀號科技公司首席顧問
    真理大學財金系助理教授(1999年2月起)
    企業經歷:立萬利創新公司(上市股號3054)獨立董事(2005.7-2014.7)
    聯華食品(1231)公司財務經理
    媽媽塔食品公司總經理
    帶領170位員工反虧為盈
    泰山企業(1218)董事長特別助理,主管福客多、冷凍調理事業部
    學歷:政治大學 企管博士、經濟碩士、國際貿易學士
    著作:教科書40本(含二、三、四版)
     店銷書(50本),出版字數3,000萬字。許多書學術引用次數15次以上。華人圈現象級企管,經濟作者。
    More

    Details

    Released
    2020/12/25
    Language
    Traditional Chinese
    File format
    EPUB: Fit in all devices
    Provide Adobe DRM
    Does not provide EPUB (Not provided by the publisher)
    Offer DRM free license
    No
    ID
    307526

    伍忠賢

    Buy products firstAnd download app to watch

    Details

    See more 聯合線上

    More

    2025老派社會觀察曆 x 王偉忠 | 欸!我回憶到哪了?

    眷戀拾光

    眷戀拾光【聲臨其境套書】電子書+有聲書

    影音

    芻靈(有聲書)

    《芻靈》【聲臨其境套書】電子書+有聲書

    影音

    親愛的,溺愛的(有聲書)

    影音

    眷戀拾光(有聲書)

    2024老派日曆X呂捷 | 離家吃走 用腳走台灣400年

    芻靈

    給未來世代的永續ESG指南合輯

    Related Product

    上海迪士尼度假區經營管理

    海底撈行銷管理-跟呷哺呷哺、臺灣王品比較

    全球迪士尼度假區分析

    中國大陸旅遊產業SWOT分析

    咖啡餐店的重要性與存在功能

    微風廣場經營管理

    微風廣場集團公司行銷策略

    百貨公司經營

    《一輩子要學會的職場黃金課》第十四課

    海底撈公司的組織管理能力衡量-跟臺灣的王品餐飲公司比較

    星巴克促銷策略之溝通與社群媒體行銷

    星巴克與瑞幸的產品策略

      

    Review

    0 ratings
    1 stars
    0%
    2 stars
    0%
    3 stars
    0%
    4 stars
    0%
    5 stars
    0%
    Write a review
    Eligible to write reviews after purchasing products or add to Library
    Explanation
    DRM needs to login with Pubu Web or App, DRM free can be opened with any device or App
    You already owned this product
    Are you sure you want to buy 迪士尼度假區中樂園的產品管理 again? This will generate duplicated items in your Library
    Buy again
    Buy for others
    After completing the checkout process, go to "Profile, Manage gift codes" to send the gift code to your friends or group members
    Quantity
    OK
    English Japanese Korean Thai Traditional Chinese 简体中文

    • About Pubu

    • Terms of Service

    • Privacy policy

    • Publish Books

    • Publish Media Products

    • Self Publish

    • Support

    • Join AP Alliance

    • 用台灣之星看飽讀

    • Redeem Retail Products

    Free downloaddddddddddddd
    Free download
    Payment
    About Pubu
    湛天創新科技股份有限公司
    24488585
    Copyright © Nuazure Innovative Technology Co., Ltd. & HK Renascimedia Co., Ltd.
    pubu-web-3.9.0.202009251127
    Download Android APK
    Download

    系統訊息


    您的合約條件不符合推廣聯盟申請資格,如有疑問請洽詢Pubu版權部窗口

    系統訊息


    您必須啟用賣家功能,才能透過專屬推廣連結,賣書賺回饋金
    Choose language
    English 日本語 한국어 ไทย 繁體中文 简体中文
    Processing