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    6. 海底撈行銷管理-跟呷哺呷哺、臺灣王品比較

    海底撈行銷管理-跟呷哺呷哺、臺灣王品比較

    Author 伍忠賢
    Publisher 聯合線上
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    Released
    2020/12/25
    Language
    Traditional Chinese
    File format
    EPUB Reflowable (391KB), fit in all devices and Pubook
    Pages
    67
    ID
    307570
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    全球火鍋店龍頭海底撈的基本功便是行銷組合(4P)強,本書以伍忠賢(2020年)獨創的四個量表,跟二家同兼比較。
    顧客體驗量表,海底撈66.55分、呷哺呷哺52.15分,臺灣王品餐飲公司旗下石二鍋59.25分。
    再細分「產品力」海底撈79.1分、呷哺呷哺36.3分、石二鍋25.3分。
    再細分「硬體」(環境設施量表)海底撈87分、呷哺呷哺38分、石二鍋35分。
    「商品力」海底撈81分、呷哺呷哺43分、石二鍋27分。
    這些量表可用在大部分「商店」內行會看門道!
    More
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    1 海底撈、石二鍋跟呷哺呷哺基本資料
    2.全景:公司供給與顧客的評價
    3.行銷組合力衡量-海底撈63分、石二鍋56分、呷哺呷哺47分
    4.海底撈對產品力的努力
    5.產品力評比:全景
    6.硬體評比:海底撈、石二鍋與呷哺呷哺
    7.商品品力比較海底撈、石二鍋、呷哺呷哺
    8.特寫:海底撈的商品五層級
    9.內部行銷對員工服務顧客的重要性-服務三角形角度、張勇的看法
    More
    伍忠賢
    現職:夢想銀號科技公司首席顧問
    真理大學財金系助理教授(1999年2月起)
    企業經歷:立萬利創新公司(上市股號3054)獨立董事(2005.7-2014.7)
    聯華食品(1231)公司財務經理
    媽媽塔食品公司總經理
    帶領170位員工反虧為盈
    泰山企業(1218)董事長特別助理,主管福客多、冷凍調理事業部
    學歷:政治大學 企管博士、經濟碩士、國際貿易學士
    著作:教科書40本(含二、三、四版)
     店銷書(50本),出版字數3,000萬字。許多書學術引用次數15次以上。華人圈現象級企管,經濟作者。
    More

    Details

    Released
    2020/12/25
    Language
    Traditional Chinese
    File format
    EPUB: Fit in all devices
    Provide Adobe DRM
    Does not provide EPUB (Not provided by the publisher)
    Offer DRM free license
    No
    ID
    307570

    伍忠賢

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