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    6. 微風廣場經營管理

    微風廣場經營管理

    Author 伍忠賢
    Publisher 聯合線上
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    Released
    2016/06/06
    Language
    Traditional Chinese
    File format
    EPUB Reflowable (566KB), fit in all devices and Pubook
    Pages
    49
    ID
    307947
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    微風廣場公司是家重宣傳的百貨連鎖公司。號稱有7家精品百貨、商場,但營收170億元,跟新光三越百貨店王台中店一樣。本書以此角度切入,把其當成由驅逐艦、飛彈快艇組成的艦隊,跟航空母艦對戰,從宣傳的報刊中,以市場定位、行銷組合等分析其經營管理。
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    著有零售業管理,全華圖書,2015年2月。
    圖解零售業管理,五南圖書,2016年10月。
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    Details

    Released
    2016/06/06
    Language
    Traditional Chinese
    File format
    EPUB: Fit in all devices
    Provide Adobe DRM
    Does not provide EPUB (Not provided by the publisher)
    Offer DRM free license
    No
    ID
    307947

    伍忠賢

    Buy products firstAnd download app to watch

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