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微風廣場經營管理

Author 伍忠賢
Publisher 聯合線上
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Released
2016/06/06
Language
Traditional Chinese
File format
EPUB Reflowable (566KB), fit in all devices and Pubook
Pages
49
ID
307947
Provide Adobe DRM
Does not provide EPUB (Not provided by the publisher)
Offer DRM free license
No

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NT$39
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Standard NT$120
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微風廣場公司是家重宣傳的百貨連鎖公司。號稱有7家精品百貨、商場，但營收170億元，跟新光三越百貨店王台中店一樣。本書以此角度切入，把其當成由驅逐艦、飛彈快艇組成的艦隊，跟航空母艦對戰，從宣傳的報刊中，以市場定位、行銷組合等分析其經營管理。
著有零售業管理，全華圖書，2015年2月。
圖解零售業管理，五南圖書，2016年10月。

Details

Released
2016/06/06
Language
Traditional Chinese
File format
EPUB: Fit in all devices
Provide Adobe DRM
Does not provide EPUB (Not provided by the publisher)
Offer DRM free license
No
ID
307947

Buy products firstAnd download app to watch

Details
　　

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