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微風廣場經營管理

Author 伍忠賢
Publisher 聯合線上
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Released
2016/06/06
Language
Traditional Chinese
File format
EPUB Reflowable (0MB), fit in all devices and Pubook
Pages
49
ID
307947
Provide Adobe DRM
No
Offer DRM free license
No
DRM
NT$39
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微風廣場公司是家重宣傳的百貨連鎖公司。號稱有7家精品百貨、商場，但營收170億元，跟新光三越百貨店王台中店一樣。本書以此角度切入，把其當成由驅逐艦、飛彈快艇組成的艦隊，跟航空母艦對戰，從宣傳的報刊中，以市場定位、行銷組合等分析其經營管理。
著有零售業管理，全華圖書，2015年2月。
圖解零售業管理，五南圖書，2016年10月。

Details

Released
2016/06/06
Language
Traditional Chinese
File format
EPUB: Fit in all devices
Provide Adobe DRM
No
Offer DRM free license
No
ID
307947

Buy products firstAnd download app to watch

Details
　　

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