English Japanese Korean Thai Traditional Chinese 简体中文
Publish Now
Publish Books Publish Media Products My Store Self Publish
Gold Log In Cart
Category
Browse all kinds of eBooks, magazines, videos by category
    More services
    • All You Can Read

    • Channels

    • Hot topics

    Language
    English Japanese Korean Thai Traditional Chinese 简体中文
    Back
    Category
    • Home

    • Books

    • Pubook E-Ink reader

    • Magazines

    • Media

    • Newspapers

    • Adult

    Back
    Books
    • All

    • Free to read

    • Finance

      Finance
      • All

      • Management

      • Investing

      • Marketing

    • Literature/Fiction

      Literature/Fiction
      • All

      • LGBTQ

      • Literature

      • Fiction

      • Romantic Fiction

    • Leisure Life

      Leisure Life
      • All

      • Recreation

      • Illustrated Book

      • Fortune Telling

      • Travel

      • Eating Habits

      • Fitness

    • Humanities

      Humanities
      • All

      • History/Geography

      • Law

      • Politics/Military

      • Applied Sciences

      • Natural Sciences

      • Philosophy

      • Biographies

      • Sociology

    • News/Entertainment

    • Language/Computers

      Language/Computers
      • All

      • Computers/Technology

      • Language

    • Religion/Spirituality

      Religion/Spirituality
      • All

      • Motivational

      • Health/Nutrition

      • Christianity

      • Buddhism

      • Taoism

      • Islam

      • Other Religions

      • Relationships

    • Mangas

      Mangas
      • All

      • Comics

      • Illustrations

      • Fan Works

      • Romance Mangas for Teens

      • Teenage Mangas

      • High School Mangas

      • Romance Mangas

      • Yaoi Mangas

      • GL Mangas

      • TL Mangas

      • Gay Mangas

      • Others

    • Art/Design

      Art/Design
      • All

      • Performance Art

      • Art

      • Design

      • Photography

    • Parenting/Relationships

      Parenting/Relationships
      • All

      • Education

      • Kids/Teenagers

      • Pregnancy/Childbirth

    • Exams

      Exams
      • All

      • Study

      • Government Exams

      • Financial Licenses

      • Teacher Exams

      • Professional Exams

      • TOEFL/TOEIC

      • Learning Skills

      • Official Publications

      • Job Hunting Exams

    • Photo Books

      Photo Books
      • All

      • Female Photo Books

      • Male Photo Books

    Back
    Magazines
    • All

    • Free to read

    • Finance

      Finance
      • All

      • Business Management

      • Investing

      • Direct Marketing

      • Advertising

      • Law

    • News/Entertainment

      News/Entertainment
      • All

      • News Analysis

      • General News

      • Stars

    • Leisure Life

      Leisure Life
      • All

      • Travel

      • Hobby

      • Family Life

      • Fitness

    • Art/Design

      Art/Design
      • All

      • Design

      • Art Appreciation

      • Decoration

      • Photography

    • Literature/Spirituality

      Literature/Spirituality
      • All

      • Literature

      • Christianity

      • Buddhism

    • Male Fashion

      Male Fashion
      • All

      • Fashion

    • Female Fashion

      Female Fashion
      • All

      • Urban Fashion

      • Teen Fashion

    • Car/Audio

      Car/Audio
      • All

      • Music/Audio

      • Cars/Motorbikes

    • Sports

      Sports
      • All

      • Basketball

      • Baseball

      • Outdoor Sports

    • Language/Computers

      Language/Computers
      • All

      • Computers/Technology

      • Natural Sciences

      • Language

    • Parenting/Relationships

      Parenting/Relationships
      • All

      • Pregnancy/Childbirth

      • Education

      • Books for Kids

      • Books for Teenagers

    • Photo Books

      Photo Books
      • All

      • Female Photo Books

      • Male Photo Books

    Back
    Media
    • All

    • Free to read

    • Careers

    • Careers
      • All

    • Investing

    • Investing
      • All

    • Parenting/Relationships

    • Parenting/Relationships
      • All

    • Art/Culture

    • Art/Culture
      • All

    • Religion/Spirituality

    • Religion/Spirituality
      • All

      • Buddhism

      • Christianity

      • Motivational

    • Exams

    • Exams
      • All

      • Government Exams

      • Learning Skills

      • Professional Exams

      • Teacher Exams

      • Study

      • Financial Licenses

    • Language

    • Language
      • All

    • Leisure Life

    • Leisure Life
      • All

    • Literature/Fiction

    • Literature/Fiction
      • All

    Back
    Newspapers
    • All

    • 工商時報

    • 中國時報

    • 旺報

    • 联合日報

    • 光華日報

    Back
    Adult
    • Free to read

    • Gay

    • Nude male

    • Lesbian

    • Nude female

    • Adult Manga

    Finance
    • All

    • Management

    • Investing

    • Marketing

    Literature/Fiction
    • All

    • LGBTQ

    • Literature

    • Fiction

    • Romantic Fiction

    Leisure Life
    • All

    • Recreation

    • Illustrated Book

    • Fortune Telling

    • Travel

    • Eating Habits

    • Fitness

    Humanities
    • All

    • History/Geography

    • Law

    • Politics/Military

    • Applied Sciences

    • Natural Sciences

    • Philosophy

    • Biographies

    • Sociology

    News/Entertainment
    • All

    Language/Computers
    • All

    • Computers/Technology

    • Language

    Religion/Spirituality
    • All

    • Motivational

    • Health/Nutrition

    • Christianity

    • Buddhism

    • Taoism

    • Islam

    • Other Religions

    • Relationships

    Mangas
    • All

    • Comics

    • Illustrations

    • Fan Works

    • Romance Mangas for Teens

    • Teenage Mangas

    • High School Mangas

    • Romance Mangas

    • Yaoi Mangas

    • GL Mangas

    • TL Mangas

    • Gay Mangas

    • Others

    Art/Design
    • All

    • Performance Art

    • Art

    • Design

    • Photography

    Parenting/Relationships
    • All

    • Education

    • Kids/Teenagers

    • Pregnancy/Childbirth

    Exams
    • All

    • Study

    • Government Exams

    • Financial Licenses

    • Teacher Exams

    • Professional Exams

    • TOEFL/TOEIC

    • Learning Skills

    • Official Publications

    • Job Hunting Exams

    Photo Books
    • All

    • Female Photo Books

    • Male Photo Books

    Back
    Finance
    • All

    • Business Management

    • Investing

    • Direct Marketing

    • Advertising

    • Law

    Back
    News/Entertainment
    • All

    • News Analysis

    • General News

    • Stars

    Back
    Leisure Life
    • All

    • Travel

    • Hobby

    • Family Life

    • Fitness

    Back
    Art/Design
    • All

    • Design

    • Art Appreciation

    • Decoration

    • Photography

    Back
    Literature/Spirituality
    • All

    • Literature

    • Christianity

    • Buddhism

    Back
    Male Fashion
    • All

    • Fashion

    Back
    Female Fashion
    • All

    • Urban Fashion

    • Teen Fashion

    Back
    Car/Audio
    • All

    • Music/Audio

    • Cars/Motorbikes

    Back
    Sports
    • All

    • Basketball

    • Baseball

    • Outdoor Sports

    Back
    Language/Computers
    • All

    • Computers/Technology

    • Natural Sciences

    • Language

    Back
    Parenting/Relationships
    • All

    • Pregnancy/Childbirth

    • Education

    • Books for Kids

    • Books for Teenagers

    Back
    Photo Books
    • All

    • Female Photo Books

    • Male Photo Books

    Back
    Channels
    • 今周刊

    • 飽讀商周

    • 經理人

    • 大師輕鬆讀

    • 普洛達康

    • 禾馬

    • 台灣武俠傳說

    You haven't completed email verification, please complete email verification to purchase DRM Free or magazine subscription products
    You haven't completed phone verification, please complete phone verification to enable publishing features
    You haven't completed email verification, please complete email verification to enable publishing features
    • Home

    • Favorite

    • Account

    • Gold

    • Library

    More
    1. Home
    2. Books
    3. Finance
    4. Marketing
    5. Marketing/Planning
    6. Martech實戰聖經:不再浪費行銷預算!自有數據X精準投放的關鍵利器,為你找...

    Martech實戰聖經:不再浪費行銷預算!自有數據X精準投放的關鍵利器,為你找到真正客戶、獲取更高營收!

    Author達雷爾‧阿方索

    |

    Publisher城邦文化 / 商周出版

    Follow Save Saved
    Released
    2023/03/07
    Language
    Traditional Chinese
    File format
    EPUB: Fit in all devices
    Download options
    Adobe DRM
    Pages
    355
    ID
    346398
    ISBN
    9786263185821
    DRM
    NT$270
    Explanation
    Series 新商業周刊叢書
    eBook
    Standard NT$390
    Get NT$41 off
    查看適用禮券
    Buy

    product.charge = true
    isTodayOpenRead = false
    document.supportFileFormatDisplay = EPUB
    Preview View

    Buy products firstAnd download app to watch

    Details
    • Intro

    • Chapters

    • Author

    ▂▂▂▂▂▂▂▂▂▂▂▂▂▂▂▂▂▂▂▂▂▂▂▂▂▂▂▂▂▂▂▂▂▂▂▂



    ChatGPT一夕爆紅,AIGC撼動業界

    Martech是每個行銷人不可錯過的機會!



    ▂▂▂▂▂▂▂▂▂▂▂▂▂▂▂▂▂▂▂▂▂▂▂▂▂▂▂▂▂▂▂▂▂▂▂▂



    Mar(行銷) X Tech(科技)的市場規模,

    到2027年將超過5000億美元!

    Martech之父史考特.布林克(Scott Brinker)指出:

    「結合行銷、科技及管理的Martech將是未來行銷的主流趨勢!」



    當前的行銷人最常面臨的瓶頸:

    ◆關鍵字廣告越來越貴

    ◆SEO效果不如預期

    ◆平台演算法不斷修改

    ◆行銷預算無法達到預期的成果……



    Martech善用人工智慧、大數據、雲端運算與平台整合,

    各個擊破過往行銷工具的缺陷:

    ◆在對的時間,發出對的訊息,瞄準對的客戶

    ◆將行銷活動個人化,提升客戶體驗和轉換率

    ◆在整個客戶旅程中,持續創造客戶價值

    ◆讓行銷預算真正能夠帶來公司營收



    本書作者是屢獲殊榮的Martech專家達雷爾‧阿方索(Darrell Alfonso),

    提供了一個清晰的Martech框架,

    告訴行銷人如何理解與選擇各種形式的行銷科技,

    根據組織的需求、規模和預算,並透過監控和管理,

    在組織內發展 Martech。包括:



    ◆有哪些Martech工具可以幫助我的公司?

    ◆該採用怎樣的Martech工具?

    ◆如何培訓Martech人才?

    ◆推行Martech會遇到的內部阻力?

    ◆如何整合不同的Martech工具?



    只要你發現自己的公司符合以下指標:

    ◆追不上數位變遷的腳步

    ◆行銷作業重複性高且需要人工完成

    ◆不依靠技術支援就無法完成行銷

    ◆手邊的資料檔案很混亂

    ◆屬於快速成長的組織



    Martech就是你最重要的解答!

     
    More
    More
    第一章 進入Martech時代!

    第二章 Martech能為企業帶來什麼價值?

    第三章 Martech的主要類別

    第四章 打造Martech組合

    第五章 讓Martech組合發揮最高成效

    第六章 每個行銷團隊都應具備的核心系統

    第七章 可增加價值的行銷平台與工具

    第八章 購買只是開始,管理和維持才是關鍵

    第九章 成果測量與績效回報

    第十章 讓行銷團隊接受Martech

    第十一章 持續進化與展望未來

    注 釋
    More
    姓名:達雷爾‧阿方索
    屢獲殊榮的Martech專家,在龍頭企業與新創公司的行銷科技領域有十五年以上的管理經驗,曾任美國市場行銷協會(American Marketing Association,AMA)通訊副總裁。目前在亞馬遜雲端運算服務(Amazon Web Service)領導行銷業務,並為奇異公司、AT&T等多家財星五百大公司提供諮詢服務,經常受邀出席Martech相關活動,受封為「2020年最該追蹤的首要Martech行銷人」。

    More

    Details

    Released
    2023/03/07
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen/EPUB: Fit in all devices
    Download options
    Adobe DRM
    Pages
    355
    ID
    346398
    ISBN
    9786263185821

    商周出版

    Buy products firstAnd download app to watch

    Details

    See more 城邦文化 / 商周出版

    More

    女兒的道歉信(直木獎得主向田邦子最雋永的經典散文集)

    降魔人幽池:雲譎

    TRAVELER luxe旅人誌 10月號/2023 第221期

    一起來花蜂!超萌蜂類觀察筆記:泰迪熊蜂不是熊,巧克力地花蜂不能吃,從蜜蜂、隧蜂到切葉蜂,花蜂七大家族明星大集合,蜂功偉業比一比

    漫畫葡萄酒:從零開始,情境式理解,不須強記,史上最有趣的葡萄酒學習之路

    如果擁有妳的臉(《時代》雜誌年度必讀百大書單)

    AI時代必讀!一看就懂的程式語言思維課

    木淚——阿努 阿娜 阿米哈

    火翼飛龍:龍族預言(史詩級國際好評系列作#1《紐約時報》排行榜常勝軍)

    梅岡城故事

    Related Product

    我在高盛的金錢與仇女人生:來自華爾街的性別歧視、霸凌、騷擾與厭女症第一手沉痛告白

    英雄與英雄崇拜

    創造思考的技術:運用概念思考,重新定義自己的事業、產品、服務,並銷售出去

    我們如何守住台灣:保護家人、事業、財產,需要評估的情勢,必須採取的行動

    你好,我是寵物訓練師:從養貓到懂貓的20堂幸福實戰課

    在虛無與無限之間:科學詩人萊特曼對宇宙與生命的沉思

    更動盪的未來經濟:加拿大央行前總裁,揭示不可忽視的全球風險與潛在機會

    道次第之道

    用心理學突破瓶頸:消除創意、習慣、職涯與人生的「阻力」,從現在開始無往不利!

    生命之舞:頂尖發育生物學家論對稱性、細胞,以及單一細胞如何變成一個人

    記憶的技術:日本司法補習界王牌講師,親自傳授獨門記憶法,你也可以練出過目不忘的絕佳記憶力!

    菩提大道:《菩提道次第略論》講記

      

    Review

    0 ratings
    1 stars
    0%
    2 stars
    0%
    3 stars
    0%
    4 stars
    0%
    5 stars
    0%
    Write a review
    Product review was disabled
    Explanation
    DRM needs to login with Pubu Web or App, DRM free can be opened with any device or App
    You already owned this product
    Are you sure you want to buy Martech實戰聖經:不再浪費行銷預算!自有數據X精準投放的關鍵利器,為你找到真正客戶、獲取更高營收! again? This will generate duplicated items in your Library
    Buy again
    English Japanese Korean Thai Traditional Chinese 简体中文

    • About Pubu

    • Terms of Service

    • Privacy policy

    • Publish Books

    • Publish Media Products

    • Self Publish

    • Support

    • Join AP Alliance

    • 用台灣之星看飽讀

    • Redeem Retail Products

    Free downloaddddddddddddd
    Free download
    Payment
    About Pubu
    湛天創新科技股份有限公司
    24488585
    Copyright © Nuazure Innovative Technology Co., Ltd. & HK Renascimedia Co., Ltd.
    pubu-web-3.9.0.202009251127
    Download Android APK
    Download

    系統訊息


    您的合約條件不符合推廣聯盟申請資格,如有疑問請洽詢Pubu版權部窗口

    系統訊息


    您必須啟用賣家功能,才能透過專屬推廣連結,賣書賺回饋金
    Choose language
    English 日本語 한국어 ไทย 繁體中文 简体中文
    Processing

    變更密碼提醒


    您已經超過1年沒有變更密碼,請您輸入新密碼以保障您的帳戶安全

    出版使用條款變更通知


    我們更新了出版使用條款,詳情請參閱出版交易委刊費用段落相關說明