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    5. 電子商務與ChatGPT:物聯網‧KOL直播‧區塊鏈‧社群行銷‧大數據‧智慧商務

    電子商務與ChatGPT:物聯網‧KOL直播‧區塊鏈‧社群行銷‧大數據‧智慧商務

    Author 吳燦銘 著、ZCT 策劃
    Publisher 博碩文化
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    Released
    2023/11/29
    Language
    Traditional Chinese
    File format
    PDF (94MB), fit in large screen and Pubook
    Pages
    496
    ID
    407616
    ISBN
    9786263337367
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    電子商務是利用網路進行銷售或交換產品與服務,並達到降低成本要求的現代化經營模式,隨著資訊科技進步與網路交易平台流程的改善,無國界、零時差的電商模式早已成為產品銷售的新契機。

    本書為學習電子商務與網路行銷實務和理論兼備的實用教材,相關主題及重要觀念皆完整且詳實地說明,並以「焦點專題」的專欄形式介紹熱門議題案例,包括:跨境電商、群眾募資、直播帶貨、大數據、區塊鏈與比特幣、智慧商務、企業電子化、供應鏈管理、博客來CRM、行動學習、SEO、OBS直播工具、創用CC授權…等,可讓讀者在輕鬆的狀態下獲取重要新知。

    此外,也加入了由OpenAI推出的ChatGPT聊天機器人內容:ChatGPT在電商領域提供AI客服、語言翻譯、行銷內容創作等應用,協助將YouTube影片轉檔,並活用GPT-4寫文案等。

    【本書特色】
    ✔內容淺顯且全面地說明電子商務必須要懂的資訊,輕鬆理解EC精要
    ✔呼應各章主題,嚴選熱門國內外知名案例,焦點專題實用解析
    ✔運用簡潔圖表取代抽象敘述,引導讀者快速吸收重要知識點
    ✔貼心叮嚀TIPS、章末問題討論,強化學習回顧及深入思考
    ✔分享電子商務與網路行銷常用專業術語,幫助新鮮人一次掌握
    More
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    CHAPTER 01 電子商務基本入門
    CHAPTER 02 電子商務的營運模式與構面
    CHAPTER 03 電子商務的網路基礎建設與發展
    CHAPTER 04 電子商務付款與交易安全機制
    CHAPTER 05 行動商務導論與創新應用
    CHAPTER 06 電商網站建立與App設計實務
    CHAPTER 07 企業電子化與企業資源規劃
    CHAPTER 08 現代供應鏈管理
    CHAPTER 09 顧客關係管理與協同商務
    CHAPTER 10 知識管理與數位學習
    CHAPTER 11 網路行銷概說與研究
    CHAPTER 12 社群商務的規劃與行銷策略
    CHAPTER 13 網紅行銷與直播贏家工作術
    CHAPTER 14 邁向成功店家的LINE工作術
    CHAPTER 15 電子商務倫理與法律相關議題
    CHAPTER 16 電子商務的未來-全通路、大數據與智慧商務
    CHAPTER 17 電子商務最強魔法師─ChatGPT
    APPENDIX A 電子商務與網路行銷必修專業術語
    More
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    Details

    Released
    2023/11/29
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen
    Provide Adobe DRM
    Provide PDF
    Offer DRM free license
    No
    ID
    407616
    ISBN
    9786263337367

    電子商務

    ChatGPT

    物聯網

    區塊鏈

    社群行銷

    智慧商務

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    一本書讀懂DeepSeek:AI巨頭競爭的新變數

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