English Japanese Korean Thai Traditional Chinese 简体中文
Publish Books Publish Media Products My Store Self Publish
Gold Cart
  1. Home
  2. Books
  3. Finance
  4. Management
  5. Finance/Business Management
  6. 明天的遊戲規則
運用數位槓桿，迎向市場新局

明天的遊戲規則

Author 黃俊堯
Publisher 先覺出版
Save Saved
Released
2016/10/01
Language
Traditional Chinese
File format
EPUB Reflowable (5MB), fit in all devices and Pubook
Pages
105
ID
76727
ISBN
9789861342863
Provide Adobe DRM
EPUB provided, PDF not provided
Offer DRM free license
No
DRM
NT$196
Explanation
eBook
Standard NT$280
Get NT$29 off
查看適用禮券
Buy
product.charge = true
isTodayOpenRead = false
document.supportFileFormatDisplay = EPUB
Preview
Buy for others

Buy products firstAnd download app to watch

Details
為何迄今台灣品牌多數走不出國門？
為何台灣臉書活躍率冠全球，市場上卻見數位空洞？

數位浪潮正席捲全球，不僅挑戰實體零售經營邏輯、顛覆媒體生態與獲利模式、改變製造生產格局，
更將撼動台灣70萬金融人員金飯碗！
要在這場淘汰賽中存活，本書告訴你不能不知道的遊戲新規則！

台大商研所所長黃俊堯，提出台灣各產業需活用五種數位槓桿：
一、統合顧客體驗的客群經營槓桿
二、數據驅動的價值創造槓桿
三、發揮創意的價值溝通槓桿
四、成本結構牽引的規模經濟槓桿
五、跨越疆界的營運範疇槓桿

Details

Released
2016/10/01
Language
Traditional Chinese
File format
EPUB: Fit in all devices
Provide Adobe DRM
Yes
Offer DRM free license
No
ID
76727
ISBN
9789861342863

Buy products firstAnd download app to watch

Details
　　

Review

0 ratings
1 stars
0%
2 stars
0%
3 stars
0%
4 stars
0%
5 stars
0%
Write a review
Eligible to write reviews after purchasing products or add to Library