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公關的實戰技巧

Author 鄧峻浩
Publisher SUEP /非凡出版
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Released
2014/12/12
Language
Traditional Chinese(HK)
File format
PDF (36MB), fit in large screen and Pubook
Pages
255
ID
89720
ISBN
9789888310654EP
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PDF provided, EPUB not provided
Offer DRM free license
No
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NT$280
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"公關人員、企業高層乃至政府官員，常要面對媒體，公開發言；稍一不慎，即會惹來洶湧群情。
本書引用、分析大量實例，幫助讀者領略公開發言和危機管理的智慧，例如︰道歉如何到位、失言如何善後等，化被動為主動，讓受眾更易理解和接受。

引用實例包括：李澤楷與梁洛施的分手聲明、陳冠希、老虎活士、阿諾舒華辛力加等名人犯錯後的道歉聲明、喬布斯的經典演講…

學會公關表態的藝術，避免「一語成讖」！"
鄧峻浩，多年於國際主流媒體、公關公司、知名企業從事企業傳播、品牌公關，擁有豐富品牌塑造及危機管理的實戰經驗。

Details

Released
2014/12/12
Language
Traditional Chinese(HK)
File format
PDF: Fit in large screen
Provide Adobe DRM
Yes
Offer DRM free license
No
ID
89720
ISBN
9789888310654EP

Buy products firstAnd download app to watch

Details
　　

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