English Japanese Korean Thai Traditional Chinese 简体中文
Publish Now
Publish Books Publish Media Products My Store Self Publish
Gold Log In Cart
Category
Browse all kinds of eBooks, magazines, videos by category
    More services
    • All You Can Read

    • Channels

    • Hot topics

    Language
    English Japanese Korean Thai Traditional Chinese 简体中文
    Back
    Category
    • Home

    • Books

    • Pubook E-Ink reader

    • Magazines

    • Media

    • Newspapers

    • Adult

    Back
    Books
    • All

    • Free to read

    • Finance

      Finance
      • All

      • Management

      • Investing

      • Marketing

    • Literature/Fiction

      Literature/Fiction
      • All

      • LGBTQ

      • Literature

      • Fiction

      • Romantic Fiction

    • Leisure Life

      Leisure Life
      • All

      • Recreation

      • Illustrated Book

      • Fortune Telling

      • Travel

      • Eating Habits

      • Fitness

    • Humanities

      Humanities
      • All

      • History/Geography

      • Law

      • Politics/Military

      • Applied Sciences

      • Natural Sciences

      • Philosophy

      • Biographies

      • Sociology

    • News/Entertainment

    • Language/Computers

      Language/Computers
      • All

      • Computers/Technology

      • Language

    • Religion/Spirituality

      Religion/Spirituality
      • All

      • Motivational

      • Health/Nutrition

      • Christianity

      • Buddhism

      • Taoism

      • Islam

      • Other Religions

      • Relationships

    • Mangas

      Mangas
      • All

      • Comics

      • Illustrations

      • Fan Works

      • Romance Mangas for Teens

      • Teenage Mangas

      • High School Mangas

      • Romance Mangas

      • Yaoi Mangas

      • GL Mangas

      • TL Mangas

      • Gay Mangas

      • Others

    • Art/Design

      Art/Design
      • All

      • Performance Art

      • Art

      • Design

      • Photography

    • Parenting/Relationships

      Parenting/Relationships
      • All

      • Education

      • Kids/Teenagers

      • Pregnancy/Childbirth

    • Exams

      Exams
      • All

      • Study

      • Government Exams

      • Financial Licenses

      • Teacher Exams

      • Professional Exams

      • TOEFL/TOEIC

      • Learning Skills

      • Official Publications

      • Job Hunting Exams

    • Photo Books

      Photo Books
      • All

      • Female Photo Books

      • Male Photo Books

    Back
    Magazines
    • All

    • Free to read

    • Finance

      Finance
      • All

      • Business Management

      • Investing

      • Direct Marketing

      • Advertising

      • Law

    • News/Entertainment

      News/Entertainment
      • All

      • News Analysis

      • General News

      • Stars

    • Leisure Life

      Leisure Life
      • All

      • Travel

      • Hobby

      • Family Life

      • Fitness

    • Art/Design

      Art/Design
      • All

      • Design

      • Art Appreciation

      • Decoration

      • Photography

    • Literature/Spirituality

      Literature/Spirituality
      • All

      • Literature

      • Christianity

      • Buddhism

    • Male Fashion

      Male Fashion
      • All

      • Fashion

    • Female Fashion

      Female Fashion
      • All

      • Urban Fashion

      • Teen Fashion

    • Car/Audio

      Car/Audio
      • All

      • Music/Audio

      • Cars/Motorbikes

    • Sports

      Sports
      • All

      • Basketball

      • Baseball

      • Outdoor Sports

    • Language/Computers

      Language/Computers
      • All

      • Computers/Technology

      • Natural Sciences

      • Language

    • Parenting/Relationships

      Parenting/Relationships
      • All

      • Pregnancy/Childbirth

      • Education

      • Books for Kids

      • Books for Teenagers

    • Photo Books

      Photo Books
      • All

      • Female Photo Books

      • Male Photo Books

    Back
    Media
    • All

    • Free to read

    • Careers

    • Careers
      • All

    • Investing

    • Investing
      • All

    • Parenting/Relationships

    • Parenting/Relationships
      • All

    • Art/Culture

    • Art/Culture
      • All

    • Religion/Spirituality

    • Religion/Spirituality
      • All

      • Buddhism

      • Christianity

      • Motivational

    • Exams

    • Exams
      • All

      • Government Exams

      • Learning Skills

      • Professional Exams

      • Teacher Exams

      • Study

      • Financial Licenses

    • Language

    • Language
      • All

    • Leisure Life

    • Leisure Life
      • All

    • Literature/Fiction

    • Literature/Fiction
      • All

    Back
    Newspapers
    • All

    • 工商時報

    • 中國時報

    • 旺報

    • 联合日報

    • 光華日報

    Back
    Adult
    • Free to read

    • Gay

    • Nude male

    • Lesbian

    • Nude female

    • Adult Manga

    Finance
    • All

    • Management

    • Investing

    • Marketing

    Literature/Fiction
    • All

    • LGBTQ

    • Literature

    • Fiction

    • Romantic Fiction

    Leisure Life
    • All

    • Recreation

    • Illustrated Book

    • Fortune Telling

    • Travel

    • Eating Habits

    • Fitness

    Humanities
    • All

    • History/Geography

    • Law

    • Politics/Military

    • Applied Sciences

    • Natural Sciences

    • Philosophy

    • Biographies

    • Sociology

    News/Entertainment
    • All

    Language/Computers
    • All

    • Computers/Technology

    • Language

    Religion/Spirituality
    • All

    • Motivational

    • Health/Nutrition

    • Christianity

    • Buddhism

    • Taoism

    • Islam

    • Other Religions

    • Relationships

    Mangas
    • All

    • Comics

    • Illustrations

    • Fan Works

    • Romance Mangas for Teens

    • Teenage Mangas

    • High School Mangas

    • Romance Mangas

    • Yaoi Mangas

    • GL Mangas

    • TL Mangas

    • Gay Mangas

    • Others

    Art/Design
    • All

    • Performance Art

    • Art

    • Design

    • Photography

    Parenting/Relationships
    • All

    • Education

    • Kids/Teenagers

    • Pregnancy/Childbirth

    Exams
    • All

    • Study

    • Government Exams

    • Financial Licenses

    • Teacher Exams

    • Professional Exams

    • TOEFL/TOEIC

    • Learning Skills

    • Official Publications

    • Job Hunting Exams

    Photo Books
    • All

    • Female Photo Books

    • Male Photo Books

    Back
    Finance
    • All

    • Business Management

    • Investing

    • Direct Marketing

    • Advertising

    • Law

    Back
    News/Entertainment
    • All

    • News Analysis

    • General News

    • Stars

    Back
    Leisure Life
    • All

    • Travel

    • Hobby

    • Family Life

    • Fitness

    Back
    Art/Design
    • All

    • Design

    • Art Appreciation

    • Decoration

    • Photography

    Back
    Literature/Spirituality
    • All

    • Literature

    • Christianity

    • Buddhism

    Back
    Male Fashion
    • All

    • Fashion

    Back
    Female Fashion
    • All

    • Urban Fashion

    • Teen Fashion

    Back
    Car/Audio
    • All

    • Music/Audio

    • Cars/Motorbikes

    Back
    Sports
    • All

    • Basketball

    • Baseball

    • Outdoor Sports

    Back
    Language/Computers
    • All

    • Computers/Technology

    • Natural Sciences

    • Language

    Back
    Parenting/Relationships
    • All

    • Pregnancy/Childbirth

    • Education

    • Books for Kids

    • Books for Teenagers

    Back
    Photo Books
    • All

    • Female Photo Books

    • Male Photo Books

    Back
    Channels
    • 今周刊

    • 飽讀商周

    • 經理人

    • 大師輕鬆讀

    • 普洛達康

    • 禾馬

    • 台灣武俠傳說

    You haven't completed email verification, please complete email verification to purchase DRM Free or magazine subscription products
    You haven't completed phone verification, please complete phone verification to enable publishing features
    You haven't completed email verification, please complete email verification to enable publishing features
    • Home

    • Favorite

    • Account

    • Gold

    • Library

    More
    1. Home
    2. Magazines
    3. Finance
    4. Business Management
    5. 大師輕鬆讀 No.225 好懂好記好宣傳
    創意思考

    大師輕鬆讀 No.225 好懂好記好宣傳

    Publisher 大師輕鬆讀 /大師輕鬆讀股份有限公司
    Follow Save Saved Share
    Released
    2007/04/26
    Language
    Traditional Chinese
    File format
    PDF (3MB), fit in large screen and Pubook
    Pages
    61
    ID
    10818
    Provide Adobe DRM
    Provide PDF
    Offer DRM free license
    No
    大師輕鬆讀 Subscribe and view similar 998 titles
    All Issues 大師輕鬆讀Found 998 match

    Buy products firstAnd download app to watch

    Details
    DRM
    NT$90
    Subscribe 50 Issues
    NT$2490
    Explanation
    eBook
    Printed book
    Get NT$14 off
    查看適用禮券
    Buy

    Preview View

    Buy for others
    庫存
    • Intro

    • Chapters

    好懂好記好宣傳
    Made to Stick

    「人心」真的難以捉摸嗎?你其實抓得住!不論是行銷廣告、比稿提案、教育子女,你都可以把訴求當成想要宣傳的內容,讓對方想忘也忘不了。
    More
    More
    本期目錄:

    特性1:簡潔有力
    特性2:超乎意料
    特性3:清楚具象
    特性4:值得信賴
    特性5:打動人心
    特性6:故事導向
    特性7:整合6項深入人心訴求的特性


    主題看板:

    倒三角寫法(Inverted Pyramid Format)

    倒三角寫法是一種新聞寫作方式,簡單來說就是愈重要的內容,排在愈前面描述,運用直述、簡捷又有條理的方式,讓讀者立即了解事件發生的真相與演變。新聞的第一段稱為導言,是最重要的內容,字數不宜太多,一般不超過90字或100字,用簡短的文句提綱契領介紹整個新聞內容,對於編輯下標題、閱聽人的閱讀興趣,都有很大的影響。寫作導言有幾項基本要求:1.先聲奪人,突出最有新聞價值的要素;2.抓住事件核心,提出新聞本身的特點;3.凸顯最新的內容和最新的時間要素;4.要清晰、簡明、生動;5.要吸引和誘導讀者閱讀。導言雖然可以傳達新聞的重點,但是無法表達全貌,因此還是必須依內容的重要性,在本文中詳細呈現。新聞學者貝爾(A. Bell)認為,倒三角寫法發展到了現在,為了縮短新聞報導與事件實際發生的時間,太過重視「when」,愈來愈不重視事件的「how」與「why」,使新聞報導的敘事功能退化。

    譁眾取寵(Dumb Down)

    「dumb down」的原意是降低內容的難度,或是減少內容中包含的知識,牛津字典的解釋則是:「為避免觀眾無法理解,將電影、新聞報導或電視節目的內容語言,降到最低的知識水準。」社會學字典對這個名詞的定義,並不局限在媒體上,還包括政治和教育在內。另外,有許多學者針對現今媒體小報化(Tabloidization)的手法提出批評,這種學術著作則稱為「Dumbing-down Thesis」。媒體的語言與內容過於簡化,衍生出一個新的英文單字:Newszak,這是News與Muzak合起來的複合字。根據牛津字典,Muzak是指「常在商店、餐廳與工廠等處連續播放的輕音樂。」《紐約時報》首先在1983年使用這個單字,指出電視上逐漸用以新聞的型式,表現娛樂性質的節目,也就是說這種新聞不痛不癢、可有可無。

    英國傳播學者法蘭克林(Bob Franklin)在《新聞八卦節目與新聞媒體》(Newszak and News Med)一書中指出,Newszak使「新聞成了為某特定市場設計和『處理』的商品,用『新聞摘錄』的方式傳播,讓閱聽大眾能夠輕易了解。」法蘭克林並且認為,「新聞媒體愈來愈像是娛樂事業,不再是過去的公共論壇,讓公眾在論壇上廣泛討論各種公眾關切的問題。」結果使得「娛樂取代新聞內容;人情趣味代替公共利益;慎重的判斷屈服於煽色腥;體育新聞或皇室八卦,比具有國際性影響力的問題和事件更具新聞價值。」

    遺忘(Forgetfulness)

    遺忘是記憶中的特殊功能。人類的感覺器官接收到的資訊非常多,而遺忘讓人能夠只保留重要的、有用的資訊,釋放大腦記憶的空間。德國著名心理學家艾賓浩斯(Hermann Ebbinghaus)曾針對遺忘現象進行研究,提出著名的「遺忘曲線」來說明遺忘的速度。艾賓浩斯認為,人在剛記住新資訊的當下最容易遺忘,然後遺忘的程度會隨著時間逐漸減緩,直到不再遺忘。艾賓浩斯並指出,遺忘不僅受時間的制約,還受到以下因素的影響:1.記憶內容的意義,一般來說,內容如果沒有重要意義,不能引起記憶的興趣,會首先被遺忘。2.記憶內容的數量,一次要記憶的內容愈多,遺忘的也就愈多。3.記憶內容的性質,具象內容能夠記住的時間,比抽象內容能夠記住的長。4.記憶內容的組合方法及所在位置不同,例如比較複雜的內容,開端和結尾部分比較容易被遺忘。6.學習程度,加深對記憶內容的印象或是再次記憶,能夠有效減少遺忘。

    絕大多數台灣人一定都還記得,有一支由藝人豬哥亮代言的斯斯感冒藥廣告,這支廣告的台詞簡單、易記,再搭配上豬哥亮濃厚的本土氣息,讓這則廣告不僅有趣,而且可以吸引台灣人的目光。然而,台灣市場也充斥著讓人過目即忘的藥品廣告,這類廣告毫無創意,只知道套用各種藥品廣告的既定公式,例如名人推薦或醫師代言等。很多消費者都不願意看這類藥品廣告,因為覺得這類廣告很單調、乏味。這類廣告無法讓消費者留下印象,自然無法達成原先要傳達的訴求。
    More
    More

    Details

    Released
    2007/04/26
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen
    Provide Adobe DRM
    Provide PDF
    Offer DRM free license
    No
    ID
    10818

    好懂好記好宣傳

    網路

    趨勢

    企業

    廣告行銷

    創意思考

    經營管理

    理財

    大師輕鬆讀

    投資

    Buy products firstAnd download app to watch

    Details

    See more 大師輕鬆讀 / 大師輕鬆讀股份有限公司

    More

    大師輕鬆讀 NO.1024 創意加速度

    大師輕鬆讀 NO.1023 雙贏職場

    大師輕鬆讀 NO.1022 要富不要稅

    大師輕鬆讀 NO.1021 不說廢話的網路創業指南

    大師輕鬆讀 NO.1020 21招練出領導魅力

    大師輕鬆讀 NO.1019 致富其實很簡單

    大師輕鬆讀 NO.1018 GTM進入市場全攻略

    大師輕鬆讀 NO.1017 原始碼

    大師輕鬆讀 NO.1016 向上管理

    大師輕鬆讀 NO.1015 預測企業未來

    Related Product

    大師輕鬆讀 No.146 趨勢大師So Easy!

    大師輕鬆讀 No.188 效率高手「6不」訣

    大師輕鬆讀 No.177 追求A+不要大

    大師輕鬆讀 No.286 餐巾紙上的好點子

    大師輕鬆讀 No.223 怎麼交出漂亮成績單?

    大師輕鬆讀 No.432 理想是最好的生意

    大師輕鬆讀 No.204 怎樣的產品最有辦法?

    大師輕鬆讀 No.418 除錯檢查表

    大師輕鬆讀 No.412 給主管的四個忠告

    大師輕鬆讀 No.411 贏家的九個本事

    大師輕鬆讀 No.410 快樂領導學

    大師輕鬆讀 No.408 當責

      

    Review

    0 ratings
    1 stars
    0%
    2 stars
    0%
    3 stars
    0%
    4 stars
    0%
    5 stars
    0%
    Write a review
    Eligible to write reviews after purchasing products or add to Library
    Explanation
    DRM needs to login with Pubu Web or App, DRM free can be opened with any device or App
    You already owned this product
    Are you sure you want to buy 大師輕鬆讀 No.225 好懂好記好宣傳 again? This will generate duplicated items in your Library
    Buy again
    Buy for others
    After completing the checkout process, go to "Profile, Manage gift codes" to send the gift code to your friends or group members
    Quantity
    OK
    English Japanese Korean Thai Traditional Chinese 简体中文

    • About Pubu

    • Terms of Service

    • Privacy policy

    • Publish Books

    • Publish Media Products

    • Self Publish

    • Support

    • Join AP Alliance

    • 用台灣之星看飽讀

    • Redeem Retail Products

    Free downloaddddddddddddd
    Free download
    Payment
    About Pubu
    湛天創新科技股份有限公司
    24488585
    Copyright © Nuazure Innovative Technology Co., Ltd. & HK Renascimedia Co., Ltd.
    pubu-web-3.9.0.202009251127
    Download Android APK
    Download

    系統訊息


    您的合約條件不符合推廣聯盟申請資格,如有疑問請洽詢Pubu版權部窗口

    系統訊息


    您必須啟用賣家功能,才能透過專屬推廣連結,賣書賺回饋金
    Choose language
    English 日本語 한국어 ไทย 繁體中文 简体中文
    Processing