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    5. 大師輕鬆讀 NO.657 鋪個梗,更有說服力
    鋪個梗,更有說服力

    大師輕鬆讀 NO.657 鋪個梗,更有說服力

    Publisher 大師輕鬆讀 /大師輕鬆讀股份有限公司
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    Released
    2018/01/31
    Language
    Traditional Chinese
    File format
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    Pages
    38
    ID
    115846
    ISBN
    24154555
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    No.657. 鋪個梗,更有說服力|中英對照
    由資深財經生活媒體經營創意人俞國定導讀,每週陪你讀一本好書!

    善用影響力7大法則的關鍵時機

    階段1 培養正向關聯
    ①互惠+②好感

    階段2 減少不確定性
    ③權威+④社會認同

    階段3 讓人付諸行動
    ⑤稀有+⑥一致+⑦一體

    Pre-suasion
    A Revolutionary Way to Influence and Persuade

    原著
    羅伯特.齊歐迪尼 Robert Cialdini
    亞利桑那州立大學心理暨行銷學系名譽教授,暢銷書《影響力》作者
    More
    More
    重點導讀
    鋪個梗,更有說服力

    Chapter 1事先鋪梗──搶先吸引注意
    簡而言之,事先鋪梗就是搶先吸引注意,用這樣的方式使對方比較 容易贊同你之後說的話或提出的建議。鋪梗之所以有用, 歸因於人類的2種傾向:
    傾向 1 對人類而言,注意力=重要性
    傾向 2 我們也認為注意力=因果關係

    Chapter 2 事先鋪梗──聯想的過程與作用
    所有心理活動是由各種聯想模式驅動,也就是說,事先鋪梗只在 這些聯想有利改變時,才會發生作用。 想觸發正面的聯想,你必須:
    行動 1 運用正確的語言與圖像
    行動 2 讓周遭充滿有用的暗示
    行動 3 利用起因、約束與修正

    Chapter 3 事先鋪梗──最佳做法
    要使事先鋪梗發揮最大效力,你得先決定要主打哪項影響力原則。 著名的影響力法則共有6項,如今又再新增1項:
    法則 1 互惠
    法則 2 好感
    法則 3 權威
    法則 4 社會認同
    法則 5 稀有
    法則 6 一致
    法則 7 一體

    延伸閱讀 溝通就是耍心機
    More
    More

    Details

    Released
    2018/01/31
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen
    附件檔案
    Including attachments downloads
    Provide Adobe DRM
    Provide PDF
    Offer DRM free license
    No
    ID
    115846
    ISBN
    24154555

    說服

    說服的科學

    羅伯特.齊歐迪尼

    影響力

    鋪梗

    說服力

    創意思考

    管理與創新

    大師輕鬆讀

    master60

    Buy products firstAnd download app to watch

    Details

    See more 大師輕鬆讀 / 大師輕鬆讀股份有限公司

    More

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    大師輕鬆讀 NO.1021 不說廢話的網路創業指南

    大師輕鬆讀 NO.1020 21招練出領導魅力

    大師輕鬆讀 NO.1019 致富其實很簡單

    大師輕鬆讀 NO.1018 GTM進入市場全攻略

    大師輕鬆讀 NO.1017 原始碼

    大師輕鬆讀 NO.1016 向上管理

    大師輕鬆讀 NO.1015 預測企業未來

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