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    5. 大師輕鬆讀 NO.659 靠流量怎麼改變世界?
    靠流量怎麼改變世界?

    大師輕鬆讀 NO.659 靠流量怎麼改變世界?

    Publisher 大師輕鬆讀 /大師輕鬆讀股份有限公司
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    Released
    2018/02/28
    Language
    Traditional Chinese
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    40
    ID
    117497
    ISBN
    24154555
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    No.659. 靠流量怎麼改變世界?|中英對照

    新世代專家默默在做的3件事
    1 找到你的訴求
    2 建立一個族群
    3 改變整個世界

    原著
    羅素.布蘭森 Russell Brunson
    百萬創業家暨網路流量專家
    More
    More
    重點導讀
    由資深財經生活媒體經營創意人俞國定導讀,每週陪你讀一本好書!

    Task 1 找到你的訴求
    如果你觀察歷史上規模最大的一些群眾運動,你會發現它們全都依循相同模式。出現一位充滿魅力的領導人或擁有號召力的人物,著眼於光明的未來,並且提供聽眾碰觸未來的嶄新機會。若要找出能讓你培養追隨者的訴求,你也需要採取相同行動。徹底弄清楚你想要服務的對象、你想要做的事,以及你未來族群的文化。
    要素1 充滿魅力的領導人或具有號召力的人物
    要素2 以光明未來為核心的誘人動機
    要素3 嶄新的機會或改變的工具

    Task 2 建立一個族群
    純粹簡單打造群眾運動的關鍵,在於學習如何述說令人難忘的美妙故事,在你的族群成員心中建立信念。徹底灌輸這些信念,人們就會變得更容易接受你提供的機會。當人們確信你告訴他們的話有用時,他們將來就更容易接受你的影響。
    要素1 找出你的大骨牌聲明
    要素2 利用英雄與頓悟聯想
    要素3 說一個引人入勝的故事

    Task 3 改變整個世界
    最後一步就是讓對的人進入一個環境,以便你傳遞你的訴求,並且鼓勵他們加入你的族群,或是針對你的新機會採取行動。達成此目標最有效的方法就是採用銷售漏斗。漏斗可以補給你的族群,強化你的影響力。只要精通此方法,就會有源源不絕的人潮,和你一起分享你的訴求。
    步驟1 準備網路研討會基準的銷售簡報
    步驟2 每周發表你的簡報並且加以改良
    步驟3 學習如何以對你有利的方式使用漏斗

    延伸閱讀 銷售漏斗原理
    More
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    Details

    Released
    2018/02/28
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen
    附件檔案
    Including attachments downloads
    Provide Adobe DRM
    Provide PDF
    Offer DRM free license
    No
    ID
    117497
    ISBN
    24154555

    網路流量

    羅素.布蘭森

    廣告行銷

    改變世界

    新世代

    流量

    管理與創新

    大師輕鬆讀

    master60

    Buy products firstAnd download app to watch

    Details

    See more 大師輕鬆讀 / 大師輕鬆讀股份有限公司

    More

    大師輕鬆讀 NO.1024 創意加速度

    大師輕鬆讀 NO.1023 雙贏職場

    大師輕鬆讀 NO.1022 要富不要稅

    大師輕鬆讀 NO.1021 不說廢話的網路創業指南

    大師輕鬆讀 NO.1020 21招練出領導魅力

    大師輕鬆讀 NO.1019 致富其實很簡單

    大師輕鬆讀 NO.1018 GTM進入市場全攻略

    大師輕鬆讀 NO.1017 原始碼

    大師輕鬆讀 NO.1016 向上管理

    大師輕鬆讀 NO.1015 預測企業未來

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    大師輕鬆讀 NO.653 做個有人性的機車主管

    大師輕鬆讀 NO.671 決定性瞬間

    大師輕鬆讀 NO.662 社群時代更要學會的11種人際技巧

    大師輕鬆讀 NO.661 正能量領導力 9 大原則

    大師輕鬆讀 NO.668 天使投資人

    大師輕鬆讀 NO.656 Airbnb的創業故事

    大師輕鬆讀 NO.677 自我品牌力

      

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