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    6. biz互動英語雜誌2019年4月號NO.184
    用英語開專案會議The Ins and Outs of Project Management

    biz互動英語雜誌2019年4月號NO.184

    Publisher LiveABC /希伯崙股份有限公司
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    Released
    2019/03/31
    Language
    Traditional Chinese
    File format
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    Pages
    80
    ID
    155219
    ISBN
    18102573
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    • Intro

    • Chapters

    職場、生活、社交
    適用程度:上班族,全民英檢中級以上、TOEIC檢定考試
    學習目標:在商務場合與社交環境中與他人以英語溝通無障礙,商務書信往來沒問題,並且能夠理解生活化的口語或俚語。

    微利時代之消費怪現象
    前些時候趁著某個週休假日,前往 IKEA 位於通化街的百元快閃店(pop-up store)想嚐個鮮,怎知抵達時人滿為患(overcrowded),得領號碼牌並等候近半小時才能進去。真的入內時,又必須和滿滿的人群擠在狹小空間裡,上演你爭我奪的搶購(buying spree)戲碼。缺乏週年慶瘋買之基本功的小編,想當然爾,只能節節敗退。結帳(ring up)時,籃子裡只有屈指可數的幾樣小物,和其他眼明手快、滿載而歸的高手相比,簡直是小巫見大巫。

    對於 IKEA 行銷和以往寬敞、悠閒氛圍截然不同的消費體驗,固然感到驚嘆,但更深刻的感受是對於這般追求省小錢的小確幸,有種莫名的熟悉感。沒錯,就是近年常出現的排隊人龍(queue)搶購事件。最記憶猶新的即是「衛生紙之亂」──擔憂漲價的民眾瘋狂採買(panic buying),導致一度一包難求。然而,對於當時「買好買滿」的民眾而言,若把時間和交通成本算進去,購買漲價(price hike)後的衛生紙可能還更划算(cost-effective)?再來則是「499 之亂」──電信業者推出限時的資費優惠方案(special offer),導致各門市湧現搶辦人潮。然由於缺乏分工、分流的處理機制,致使所有業務混在一起,第一線人員疲勞加班,民眾亦怨聲載道。族繁不及備載的排隊搶購例子還包括速食店漢堡買一送一(buy one, get one free)、美式賣場販售厚奶茶、新開量販店價值不及百元的免費早餐等。

    專家解讀,這種追求便宜、低價的消費行為模式,即是「低端經濟」。其背景成因和成長衰退(decline)、投資低迷(sluggish)、薪資停滯(stagnate)等情況有關。於是乎,種種浪費時間排隊、購買 CP 值有限之折扣商品的怪現象,恐怕只會越來越多。

    在這個微利時代,遇到想要、需要跟必要的時候,必要的才買,或許才是最聰明的選擇。能力更甚者,可考慮積極投資(invest)或儲蓄(save up),讓自己能對抗萬物皆漲、唯獨薪水不漲的窘境(predicament)。
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    上班族夯話題Trendy Topics
    商務應用會話:用英語開專案會議The Ins and Outs of Project Management
    品牌動態:宜家家居 平價家具霸主的電商革命IKEA Some Assembly Required
    擺脫破英文:你應該「讓步/妥協」嗎?
    多益聽力解析:多益簡短對話 解題秘技TOEIC Conversations
    多益閱讀解析:多益單篇閱讀 解題秘技TOEIC Single Passages
    職場溝通不NG:表達喜悅 英語這樣說Putting Joy Into Words
    財經詞彙:後續發行Follow-On Public Offer (FPO)
    上班族樂活趣:週休二日趣 用英語悠遊淡水A Weekend Escape to Tamsui
    電影快報:阿拉姜色Ala Changso / 哈納萊伊灣Hanalei Bay / 幸福的拉札洛Happy as Lazzaro
    商務寫作學院:英文對外公告 寫作要領Business Announcements
    專題:億萬暢銷作家的淬鍊之路The Business of Mega-Best-Selling Authors
    多益測驗模擬試題 TOEIC Test
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    Details

    Released
    2019/03/31
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen
    附件檔案
    Including attachments downloads
    Provide Adobe DRM
    Provide PDF
    Offer DRM free license
    No
    ID
    155219
    ISBN
    18102573

    淡水

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    電商

    宜家家居

    用英語開會

    TOEIC

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    上班族

    互動英語

    biz

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