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    5. 大師輕鬆讀 NO.738 別讓顧客覺得累
    減少摩擦、讓事情變簡單,訂單才不會半路作廢

    大師輕鬆讀 NO.738 別讓顧客覺得累

    Publisher 大師輕鬆讀 /大師輕鬆讀股份有限公司
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    2019/09/18
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    Traditional Chinese
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    NO.738 別讓顧客覺得累|中英對照
    減少摩擦、讓事情變簡單,訂單才不會半路作廢
    Friction
    The Untapped Force That Can Be Your Most Powerful Advantage

    原書作者:羅傑.杜利(Roger Dooley)

    ★心理學家Robert B. Cialdini等名人好評推薦
    ★亞馬遜網路書店排行榜暢銷書
    More
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    重點導讀 減少摩擦、讓事情變簡單,訂單才不會半路作廢
    當你將某件事變簡單,人們就會做更多。當你將某件事變困難,人們便會做得少。亞馬遜就是靠著一心一意為消費者克服所有購物上的摩擦,增加更多訂單,你也應該如此。

    Chapter 1 亞馬遜與摩擦
    亞馬遜靠著一心為消費者克服所有的摩擦,建立了他們的事業。這種精神已成為公司輝煌成長背後的驅動因子,而且未來也將繼續如此。

    Chapter 2 摩擦的簡短歷史
    人們常以為減少摩擦是高科技才會有的想法,但是現實情況是這種方法在零售、交通運輸及許多產業都已帶動顛覆性的改變。商業上的進步也總是在幫顧客把事情變簡單。

    Chapter 3 摩擦的科學
    摩擦的基本原理說起來很簡單,但是應用起來卻意義深遠。也就是:降低摩擦總是能增進行動。或是稍微正式地說:行動的程度與摩擦的程度成反比。

    Chapter 4 「四大」摩擦類型
    提到摩擦,有「4大」摩擦是:
    類型 1 決策的摩擦
    類型 2 顧客體驗的摩擦
    類型 3 科技的摩擦
    類型 4 內部的摩擦

    Chapter 5 在更廣大世界的摩擦
    摩擦不只影響商業。當你開始環顧四周,你會發現到處都是摩擦,特別是在法律和規定。注意這些磨擦,並且找到務實的方法減少或根除它,只要人力可及。

    Chapter 6 如何盡量減少摩擦
    增加或減少摩擦可以引導他人的行為,你也同樣可以運用摩擦為你的個人生活和工作帶來良好作用。要改善你自己的行為,就要減少摩擦。在壞習慣上增加摩擦,然後在可以幫助你往正確方向前進的好習慣上減少摩擦。這是聰明的做法。

    延伸閱讀 有投入的員工才有死忠的顧客
    你的員工隨時隨地都在傳遞給顧客的體驗中,體現公司的品牌。因此他們每天不是在幫公司加分,就是在幫公司扣分。提供員工正確心態,協助他們了解應該提供什麼樣的品牌體驗才能超越競爭對手,就能讓你的公司在競爭中勝出。
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    Details

    Released
    2019/09/18
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen/EPUB: Fit in all devices
    附件檔案
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    ID
    174457

    動機

    官僚主義

    阿里巴巴

    消費

    摩擦

    顧客體驗

    亞馬遜

    大師輕鬆讀

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    See more 大師輕鬆讀 / 大師輕鬆讀股份有限公司

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    大師輕鬆讀 NO.1024 創意加速度

    大師輕鬆讀 NO.1023 雙贏職場

    大師輕鬆讀 NO.1022 要富不要稅

    大師輕鬆讀 NO.1021 不說廢話的網路創業指南

    大師輕鬆讀 NO.1020 21招練出領導魅力

    大師輕鬆讀 NO.1019 致富其實很簡單

    大師輕鬆讀 NO.1018 GTM進入市場全攻略

    大師輕鬆讀 NO.1017 原始碼

    大師輕鬆讀 NO.1016 向上管理

    大師輕鬆讀 NO.1015 預測企業未來

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