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    5. 大師輕鬆讀 NO.810 絕不退縮

    大師輕鬆讀 NO.810 絕不退縮

    Publisher 大師輕鬆讀 /大師輕鬆讀股份有限公司
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    Released
    2021/03/03
    Language
    Traditional Chinese
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    38
    ID
    225797
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    NO.810 絕不退縮|中英對照
    Hint讓水變好喝的創業故事
    Undaunted
    Overcoming Doubts and Doubters

    原書作者:卡拉.高汀(Kara Goldin)

    ★金融時報、紐約時報等媒體好評推薦
    ★華爾街日報、亞馬遜網路書店排行榜暢銷書
    More
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    重點導讀 Hint讓水變好喝的創業故事
    卡拉.高汀從沒想過要創業,她只是想告訴大家:少了糖和人工甜味劑,水也能很好喝,而且讓你更健康。然而,飲料業的大前輩卻告訴她,她的點子註定失敗,頂多只能當個小副業。卡拉決定證明他是錯的。

    Chapter 1 一切的開始
    卡拉.高汀與夫婿西奧.高汀在2005年創立Hint, Inc.。那時,消費者正開始揚棄代糖飲料和含糖飲料,轉而選擇瓶裝水等更有益健康的飲品。不少公司想要抓住這股趨勢,紛紛在新產品的名稱冠上「水」這個字。儘管這堆參差不齊的品牌實際上只是使用不同的說法,提供消費者大同小異的產品,但他們當中仍然出現了一些富有創業精神的品牌。

    Chapter 2 邊開飛機邊造飛機
    到了2004年9月,卡拉.高汀對於自己做的研究已經有了足夠把握,於是坐下來寫了一份簡要的商業計畫──作為她一展抱負的路線圖。

    Chapter 3 困難重重
    在卡拉和西奧.高汀解決黴菌問題之後,他們的銷量持續成長。他們需要愈來愈多的產品,但是代工廠的產能已經達到極限。裝瓶廠已經無法應付Hint的訂單。

    Chapter 4 星巴克和亞馬遜
    星巴克和亞馬遜對Hint來說都是極大的助力,並從與他們的合作中學到很多。
    教訓 1 與合作夥伴保持良好關係
    教訓 2 別把挫敗看成自己的過錯
    教訓 3 別把所有雞蛋放在同一個籃子裡
    教訓 4 沒有顧客,你有的只是好點子,而非事業

    Chapter 5 絕不退縮
    如果你想活在一個截然不同的世界,你有時必須得去做別人認為愚蠢,但你覺得大膽、扭轉人生而且深具價值的事情

    Chapter 6 關鍵成功因素
    那麼,Hint是如何在所有人都說不可能的情況下,不僅存活下來,而且還非常成功呢?

    延伸閱讀 準備好撐到成功那一天
    要一夕成功往往得花好幾年的時間。做好堅持下去、苦撐到底的準備,即使要歷經無可避免又艱難的「地獄年」。
    More
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    Details

    Released
    2021/03/03
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen/EPUB: Fit in all devices
    附件檔案
    Including attachments downloads
    Provide Adobe DRM
    Provide EPUBProvide PDF
    Offer DRM free license
    No
    ID
    225797

    Hint

    星巴克

    亞馬遜

    創業

    大師輕鬆讀

    Buy products firstAnd download app to watch

    Details

    See more 大師輕鬆讀 / 大師輕鬆讀股份有限公司

    More

    大師輕鬆讀 NO.1024 創意加速度

    大師輕鬆讀 NO.1023 雙贏職場

    大師輕鬆讀 NO.1022 要富不要稅

    大師輕鬆讀 NO.1021 不說廢話的網路創業指南

    大師輕鬆讀 NO.1020 21招練出領導魅力

    大師輕鬆讀 NO.1019 致富其實很簡單

    大師輕鬆讀 NO.1018 GTM進入市場全攻略

    大師輕鬆讀 NO.1017 原始碼

    大師輕鬆讀 NO.1016 向上管理

    大師輕鬆讀 NO.1015 預測企業未來

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    大師輕鬆讀 NO.869 非零和談判術

    大師輕鬆讀 NO.816 亞馬遜逆向工法

    大師輕鬆讀 NO.762 亞馬遜六本事

      

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