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    5. 大師輕鬆讀 NO.816 亞馬遜逆向工法

    大師輕鬆讀 NO.816 亞馬遜逆向工法

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    Publisher 大師輕鬆讀 /大師輕鬆讀股份有限公司
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    2021/04/14
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    NO.816 亞馬遜逆向工法|中英對照
    不用PTT、先寫新聞稿,亞馬遜人都懂的6個工作準則
    Working Backwards
    Insights, Stories, and Secrets from Inside Amazon

    原書作者:科林.布萊爾(Colin Bryar)、比爾.卡爾(Bill Carr)

    ★紐約時報等媒體及名人推薦
    ★亞馬遜網路書店排行榜暢銷書
    More
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    重點導讀 亞馬遜人都懂的6個工作準則
    亞馬遜面臨的問題並不特別──就跟全世界大大小小公司面臨的問題一樣。不同的是,亞馬遜不斷提出解決方案教導員工如何思考、管理和行動。

    Principle 1 建立明確的領導準則
    傑夫.貝佐斯很早就寫下亞馬遜的14條領導準則來指導公司的新進員工。如今,這套準則已經融入亞馬遜所有運作當中。制定一套你深信不疑的領導準則,然後建立機制和作業流程,日復一日強化這些準則。

    Principle 2 透過招募逐步提高標杆
    亞馬遜的招募流程十分獨特,他們有所謂的「抬杆者」,任務是確保公司可以隨著時間過去,聘雇到更聰明、更優秀的人才,而不會因為工作太多、急需人手而忽視了缺點。

    Principle 3 建構單線領導模式
    亞馬遜的每個專案或計畫,都是指定單一領導人專門負責該專案。團隊成員同樣也要專心一意地進行該專案的工作。在亞馬遜不會有一心多用的情況。

    Principle 4 採用敘述和6頁文件溝通
    PPT是娛樂用的,想要傳達複雜的訊息,你需要準備6頁敘述,並在每次會議開始時請大家讀過一遍。這種方式可以促使大家變得具體,學會如何表達,並讓思惟更加清晰。

    Principle 5 從期望的顧客體驗出發
    當你在醞釀新構想或開發新產品時,永遠都要從期望的顧客體驗開始逆向思考,最好的做法就是撰寫新聞稿和FAQ(常見問題)。利用這些工具提前解決棘手的問題。

    Principle 6 管理你的投入而非產出
    將顧客置於所有績效指標的中心。強調你能管理和掌控的投入,以及能夠產生預期成果的活動。做好這件事,營收和股價等產出指標自然水到渠成。

    延伸閱讀 亞馬遜的發明DNA
    大多數公司都有一項傑出的創新,然後再用其餘時間進行逐年改進。但亞馬遜卻不斷推出具突破性、改變市場規則的各項創新,並以這些創新創造全新的龐大市場。
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    Released
    2021/04/14
    Language
    Traditional Chinese
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    ID
    229934

    企業文化

    電子商務

    領導

    公司治理

    亞馬遜

    大師輕鬆讀

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    大師輕鬆讀 NO.1024 創意加速度

    大師輕鬆讀 NO.1023 雙贏職場

    大師輕鬆讀 NO.1022 要富不要稅

    大師輕鬆讀 NO.1021 不說廢話的網路創業指南

    大師輕鬆讀 NO.1020 21招練出領導魅力

    大師輕鬆讀 NO.1019 致富其實很簡單

    大師輕鬆讀 NO.1018 GTM進入市場全攻略

    大師輕鬆讀 NO.1017 原始碼

    大師輕鬆讀 NO.1016 向上管理

    大師輕鬆讀 NO.1015 預測企業未來

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