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    5. 大師輕鬆讀 NO.757 顧客就愛聽故事

    大師輕鬆讀 NO.757 顧客就愛聽故事

    Publisher 大師輕鬆讀 /大師輕鬆讀股份有限公司
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    2020/02/12
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    Traditional Chinese
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    ID
    188110
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    NO.757 顧客就愛聽故事|中英對照
    輕鬆學會1個架構、4個元素說4種故事
    Stories That Stick
    How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business

    原書作者:金卓拉.霍爾(Kindra Hall)

    ★行銷大師Seth Godin等名人推薦
    ★華爾街日報、亞馬遜網路書店排行榜暢銷書
    More
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    重點導讀 輕鬆學會1個架構、4個元素說4 種故事
    大家都喜歡聽故事,這是我們與生俱來的天性。把你的產品或服務從公司,送到顧客手中最好的方式,往往就是說個動人心弦的故事。

    Chapter 1 故事魅力無法擋
    每個企業的目標,都是為顧客提供價值,然後從中獲利。為此,你得把你的產品或服務從A 點(你的公司)送到B 點(你的顧客),如此而已。為使企業成功,你必須橋接AB 兩點之間的差距──而搭橋的最好方式,往往就是說個動人心弦的故事。

    Chapter 2 4個一定要說的故事
    在商場上有4種關鍵故事不斷反覆出現。無論是什麼差距,總有一種故事能為你搭建所需的橋梁。顧客想要知道:
    故事 1 價值故事
    故事 2 創辦人故事
    故事 3 使命故事
    故事 4 顧客故事

    Chapter 3 如何創造動人心弦的故事
    想要說好這4個故事,你必須非常善於發掘、建構,再以可信的方式講述這些故事。運用適當的架構和經過驗證的最佳技巧,能使這項工作盡量簡單。
    步驟 1 發掘
    步驟 2 建構
    步驟 3 講述

    延伸閱讀 銷售故事7步驟架構
    買家喜歡故事。他們通常不愛聽推銷話術,卻很樂於被精采描述的迷人故事吸引。身為銷售人員,你需要的是夠簡單的架構,讓你輕鬆創作2分鐘的簡短故事,但你也需要夠複雜的架構,足以提供有意義的引導。
    More
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    Released
    2020/02/12
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen/EPUB: Fit in all devices
    附件檔案
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    ID
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    故事

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