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    5. 大師輕鬆讀 NO.970 故事銷售力

    大師輕鬆讀 NO.970 故事銷售力

    5.0分,5 ratings
    Publisher 大師輕鬆讀 /大師輕鬆讀股份有限公司
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    Released
    2024/05/08
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    Traditional Chinese
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    438021
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    NO.970 故事銷售力|中英對照
    提升業績必備的5種故事
    The StorySelling Method
    Master the Art of Storytelling to Build Trust, Stand Out, and Boost Sales

    原書作者:菲利普.胡姆(Philipp Humm)

    ★《科克斯書評》好評推薦
    ★亞馬遜網路書店排行榜暢銷書
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    重點導讀 提升業績必備的5種故事
    說故事高手的口袋裡有各式各樣的故事,可在不同時刻運用,達成不同的目標。在銷售對話中,有5種類型的故事很重要,準備好這5種故事,就能獲得顯著成果。

    Part 1 打造故事──使其引人入勝
    說故事高手會將日常瑣事轉化成吸引人的故事,這不一定要像攀登聖母峰那樣大場面的故事,更重要的是你選擇的敘事架構。你要將日常故事進行強化和簡化,才能使其引人入勝。

    Part 2 尋找故事──發展5種故事
    在銷售對話中,有5種類型的故事很重要:連結故事、成功故事、差異化故事、行業故事以及抗拒故事。準備好這5種故事,就能獲得顯著成果。

    Part 3 建立自信──分享你的故事
    新手可能覺得沒有信心,但說故事高手卻會抓住每個機會分享他們的故事。要習慣講述你的故事。擁抱不完美,將此轉化為你的優勢。持續練習,你就會有自信。

    Part 4 傳達故事──在對話中運用
    一開始,你會覺得很難將你的故事融入對話中,但隨著持續練習,你將能更自然、更有說服力地運用這些故事。學習如何準備對話,如何讓你的買家敞開心扉,以及如何自然流暢地從對話過渡到你的故事。

    Part 5 採取行動──制定明確的成長計畫
    有時候,說故事新手一開始動力十足,但隨著日復一日的枯燥操練,熱情漸漸消退。想把故事說好以帶動推銷,就必須下苦功,持之以恆練習,不斷磨練和提升你的說故事技巧。你得設定適切的說故事目標,並且執行行動計畫來達成你的目標。

    延伸閱讀 一場精采簡報不如一則動人小故事
    大家都喜歡聽故事,這是我們與生俱來的天性。把你的產品或服務從公司,送到顧客手中最好的方式,往往就是說個動人心弦的故事。
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    Released
    2024/05/08
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen/EPUB: Fit in all devices
    附件檔案
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    ID
    438021

    溝通

    目標

    銷售

    故事行銷

    大師輕鬆讀

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    See more 大師輕鬆讀 / 大師輕鬆讀股份有限公司

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    大師輕鬆讀 NO.1024 創意加速度

    大師輕鬆讀 NO.1023 雙贏職場

    大師輕鬆讀 NO.1022 要富不要稅

    大師輕鬆讀 NO.1021 不說廢話的網路創業指南

    大師輕鬆讀 NO.1020 21招練出領導魅力

    大師輕鬆讀 NO.1019 致富其實很簡單

    大師輕鬆讀 NO.1018 GTM進入市場全攻略

    大師輕鬆讀 NO.1017 原始碼

    大師輕鬆讀 NO.1016 向上管理

    大師輕鬆讀 NO.1015 預測企業未來

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    大師輕鬆讀 NO.734 一見傾心定位策略

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    大師輕鬆讀 NO.649 天生做這行

    大師輕鬆讀 NO.772 人心催化劑

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    大師輕鬆讀 NO.922 小公司生存術

    大師輕鬆讀 NO.1005 行銷戰爭

    大師輕鬆讀 NO.895 行銷大師傑.亞伯拉罕的21個賺錢法寶

    大師輕鬆讀 NO.717 數位行銷對話6條通

      

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