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    5. 大師輕鬆讀 NO.704 要賣就要賣故事
    現在就備妥7個關鍵時機該說的25個故事

    大師輕鬆讀 NO.704 要賣就要賣故事

    Publisher 大師輕鬆讀 /大師輕鬆讀股份有限公司
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    Released
    2019/01/09
    Language
    Traditional Chinese
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    39
    ID
    147539
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    NO.704 要賣就要賣故事|中英對照
    現在就備妥7個關鍵時機該說的25個故事
    Sell with a Story
    How to Capture Attention, Build Trust, and Close the Sale

    原書作者:保羅.史密斯(Paul Smith)

    ★Forbes.com、Small Business Branding 等媒體好評推薦
    ★亞馬遜網路書店排行榜暢銷書

    除了促成銷售,想和人建立關係或影響對方,最好的方法就是對他們說合適的故事,就這麼簡單。建立專屬於你的25個故事資料庫,再學習如何用具說服力的方式傳達。這麼做將使你脫穎而出。
    More
    More
    重點導讀 一場精采簡報不如一則動人小故事

    Chapter 1 銷售故事是什麼 ——為何要說故事?
    銷售故事是用來促進銷售或提供售後服務的敘事。你可以利用這些故事準備業務拜訪、建立關係、完成交易以及確認客戶是否滿意。銷售故事是一種通用的主要工具,可以用來與人交往,並且發揮影響力。

    Chapter 2 你需要的25個故事
    若要按部就班地做好銷售,你應該事先備妥25個銷售故事,做好隨時說故事的準備。這些讓人折服的銷售故事可分為7大類。

    自我介紹 1 用一個故事簡單說明你在做的事情
    自我介紹 2 在故事裡提及你曾經幫助了誰
    做好準備 3 有意義的個人勵志故事
    做好準備 4 讓你放鬆及抒解壓力的故事
    建立交情 5 一段吸引人的「我為什麼做這件事」的故事
    建立交情 6 如果我幫不上忙一開始就會表明
    建立交情 7 我也會告訴你我犯錯的故事
    建立交情 8 我的公司也會一起聲援你的故事
    建立交情 9 我不是你以為的那樣的故事
    建立交情 10 我們公司的創立故事
    建立交情 11 我們和競爭對手多麼不同的故事
    盡力推銷 12 我們的產品如何發明或發現
    盡力推銷 13 將問題真實呈現的故事
    盡力推銷 14 客戶的成功故事和個案研究
    盡力推銷 15 典型的「兩條路」故事
    盡力推銷 16 我們如何積極提升價值的故事
    面對拒絕 17 我們對可能拒絕的標準反應
    面對拒絕 18 我們多麼喜歡討價還價的故事
    面對拒絕 19 我們如何在拒絕發生之前回應的故事
    完成交易 20 為什麼你要立刻行動的故事
    完成交易 21 你的支持者會如何幫助你的故事
    完成交易 22 指導分手的故事
    管理關係 23 我們的售後服務故事
    管理關係 24 為什麼我們總是能培養出忠誠客戶的故事
    管理關係 25 彙整簡報的故事

    Chapter 3 如何打造及傳遞精采銷售故事
    當你備妥資料庫需要的25個銷售故事之後,該是把注意力轉移到如何以專業方式傳達故事的時候了。

    步驟 1 釣鉤
    步驟 2 背景
    步驟 3 挑戰
    步驟 4 衝突
    步驟 5 解決
    步驟 6 教訓
    步驟 7 行動呼籲

    延伸閱讀 故事是最好旳敲門磚
    More
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    Details

    Released
    2019/01/09
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen/EPUB: Fit in all devices
    附件檔案
    Including attachments downloads
    Provide Adobe DRM
    Provide EPUBProvide PDF
    Offer DRM free license
    No
    ID
    147539

    關係

    售後服務

    簡報

    英雄

    客戶

    銷售

    產品

    溝通

    故事行銷

    大師輕鬆讀

    Buy products firstAnd download app to watch

    Details

    See more 大師輕鬆讀 / 大師輕鬆讀股份有限公司

    More

    大師輕鬆讀 NO.1024 創意加速度

    大師輕鬆讀 NO.1023 雙贏職場

    大師輕鬆讀 NO.1022 要富不要稅

    大師輕鬆讀 NO.1021 不說廢話的網路創業指南

    大師輕鬆讀 NO.1020 21招練出領導魅力

    大師輕鬆讀 NO.1019 致富其實很簡單

    大師輕鬆讀 NO.1018 GTM進入市場全攻略

    大師輕鬆讀 NO.1017 原始碼

    大師輕鬆讀 NO.1016 向上管理

    大師輕鬆讀 NO.1015 預測企業未來

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    大師輕鬆讀 NO.649 天生做這行

    大師輕鬆讀 NO.887 進入顧客的腦袋

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    大師輕鬆讀 NO.772 人心催化劑

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