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    5. 大師輕鬆讀 No.697 行銷九宮格
    一張紙說清楚:如何把陌生人變成回頭客

    大師輕鬆讀 No.697 行銷九宮格

    Publisher 大師輕鬆讀 /大師輕鬆讀股份有限公司
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    Released
    2018/11/21
    Language
    Traditional Chinese
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    40
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    141556
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    No.697 行銷九宮格|中英對照
    一張紙說清楚:如何把陌生人變成回頭客

    ★行銷大師Al Ries 等名人好評推薦
    ★亞馬遜網路書店排行榜暢銷書

    行銷是拓展業務最強的槓桿。用一張紙簡單畫出行銷九宮格,就是為了讓你快速掌握行銷各個階段的戰術,讓你的行銷計畫加速實施。
    More
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    重點導讀 行銷的9個關鍵戰術

    Chapter 1 行銷究竟是什麼?
    行銷是用來讓目標市場的人了解你、喜歡你,而後因為信任你成為顧客,並在最終成為忠實擁護者的策略。為了實現上述轉變所做的一切則是戰術。如果你能將行銷計畫全部寫在一張紙上,每個人就都能了解全貌,並展開工作。

    Chapter 2 吸引潛在顧客的注意
    行銷九宮格中的潛在顧客階段,就是要吸引目標市場中的潛在顧客。你的作為是要讓人們知道你的存在,以及你擁有可以幫助他們達成目標的產品及服務。
    戰術 1 我的目標市場為何?
    戰術 2 我想傳達什麼訴求?
    戰術 3 我要如何接觸他們?

    Chapter 3 將潛在顧客轉為實際顧客
    在實際顧客階段,你要設法將潛在顧客轉換為你的準顧客,再進一步成為初次購買的顧客。你必須做一些事給予他們信心,並提出具吸引力的優惠,他們才有非買不可的理由。
    戰術 4 我要如何網羅準顧客?
    戰術 5 我要如何培養準顧客?
    戰術 6 我要如何轉換為實際銷售?

    Chapter 4 將顧客變成忠實粉絲
    忠實粉絲階段就是將購買過一次的顧客先轉變成回頭客,然後最終成為公司產品或服務的忠實擁護者。如果能做到這一點,你就能激發一個良性循環,顧客將不斷引薦新的顧客給你。
    戰術 7 我要如何提供絕佳的顧客體驗?
    戰術 8 我要如何增加顧客終生價值?
    戰術 9 我要如何獲得顧客推薦?

    延伸閱讀 80/20 行銷法
    More
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    Details

    Released
    2018/11/21
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen/EPUB: Fit in all devices
    附件檔案
    Including attachments downloads
    Provide Adobe DRM
    Provide EPUBProvide PDF
    Offer DRM free license
    No
    ID
    141556

    顧客終生價值

    體驗

    行動呼籲

    集客式行銷

    九宮格

    利基

    顧客關係行銷

    20/80

    行銷

    大師輕鬆讀

    Buy products firstAnd download app to watch

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    See more 大師輕鬆讀 / 大師輕鬆讀股份有限公司

    More

    大師輕鬆讀 NO.1024 創意加速度

    大師輕鬆讀 NO.1023 雙贏職場

    大師輕鬆讀 NO.1022 要富不要稅

    大師輕鬆讀 NO.1021 不說廢話的網路創業指南

    大師輕鬆讀 NO.1020 21招練出領導魅力

    大師輕鬆讀 NO.1019 致富其實很簡單

    大師輕鬆讀 NO.1018 GTM進入市場全攻略

    大師輕鬆讀 NO.1017 原始碼

    大師輕鬆讀 NO.1016 向上管理

    大師輕鬆讀 NO.1015 預測企業未來

    Related Product

    大師輕鬆讀 NO.918 體驗式行銷

    大師輕鬆讀 NO.858 換上顧客的腦袋

    大師輕鬆讀 NO.752 即學即用寫出有感文案

    大師輕鬆讀 NO.822 22條永恆不變的行銷法則

    看雜誌第204期

    大師輕鬆讀 NO.916 客訴是商機

    大師輕鬆讀 NO.681 H2H顧客體驗

    大師輕鬆讀 NO.649 天生做這行

    大師輕鬆讀 NO.648 創新不必靠運氣

    大師輕鬆讀 NO.963 銷售高手養成術

    大師輕鬆讀 NO.785 有效跟進

    大師輕鬆讀 NO.887 進入顧客的腦袋

      

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