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    5. 大師輕鬆讀 NO.916 客訴是商機

    大師輕鬆讀 NO.916 客訴是商機

    Publisher 大師輕鬆讀 /大師輕鬆讀股份有限公司
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    Released
    2023/04/12
    Language
    Traditional Chinese
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    34
    ID
    348600
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    • Chapters

    NO.916 客訴是商機|中英對照
    從理念到行動的顧客導向經營策略
    The Customer Driven Company
    Moving From Talk To Action

    原書作者:理查.C.懷特利(Richard C. Whiteleye)

    ★《財富》雜誌推薦顧客服務經典著作
    ★亞馬遜網路書店排行榜長期暢銷書
    More
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    重點導讀 從理念到行動的顧客導向經營策略
    創造滿意的顧客是企業獲利的唯一手段。如果你能利用顧客的抱怨發掘新的商機,並滿足他們的需求,顧客自然會一次又一次回來向你提出更多要求。

    Ideal 顧客導向公司的理想
    以顧客為導向的公司提供的高品質產品,不是根據公司對品質制定的定義,而是根據顧客在兩個具體領域──產品品質和服務品質──的定義。

    Chapter 1 創建一個留住顧客的願景
    專注創造利潤和留住顧客的公司對這個目標有清晰的願景。公司每一名員工,從董事長到總機人員,都擁有這樣的願景。

    Chapter 2 顧客的聲音
    成功企業在做每一件事的時候,都會用上來自顧客的回饋。當你在自己和顧客之間建立緊密的工作關係時,你就能提供出色的服務,讓顧客一次又一次回來要求更多。

    Chapter 3 向贏家學習
    研究你的業務領域優秀公司採用的方法和理念。你會發現很多想法和技術,你可以在此基礎上提供出色的顧客服務。

    Chapter 4 解放你的顧客擁護者
    為了提供出色的顧客服務,經理人必須創造一個環境,讓所有員工明白為顧客服務是公司存在的根本理由,而他們是這項任務的關鍵。

    Chapter 5 破除障礙
    一些公司會在無意間在顧客服務上製造障礙。相較之下,傑出的公司則是不斷挑戰自己,消除任何不能為顧客創造附加價值的內部程序。

    Chapter 6 評量你的進展
    為了加快公司內部的改進速度,對每一個直接影響顧客滿意度的因素進行書面記錄。然後對結果進行分析,並評量所有引進的改變造成的效果。

    Chapter 7 扮演好角色
    那些把顧客放在第一的公司領導人樹立了正確的榜樣──他們親自以顧客為中心,並且為所有員工創造了有效的方式,分享他們對企業應該如何營運的看法。

    Chapter 8 全產品概念
    全產品概念是一項技術,可以幫助你思考並關注顧客的需求。

    Chapter 9 發展願景
    每家公司或組織都需要一幅清晰且有說服力的畫面,說明它想變成什麼模樣──一份願景聲明。

    延伸閱讀 換上顧客的腦袋
    大多數組織會問:「我們需要做什麽才能讓更多人購買?」這是個錯誤的問題。相反的,你應該專注一個更好的問題:「為了購買,顧客需要做更多事情,我們如何促進這件事?」找到這個問題的答案,你的銷售就會飆升。
    More
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    Details

    Released
    2023/04/12
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen/EPUB: Fit in all devices
    附件檔案
    Including attachments downloads
    Provide Adobe DRM
    Provide EPUBProvide PDF
    Offer DRM free license
    No
    ID
    348600

    大師輕鬆讀

    消費行為

    顧客關係

    客服

    Buy products firstAnd download app to watch

    Details

    See more 大師輕鬆讀 / 大師輕鬆讀股份有限公司

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    大師輕鬆讀 NO.1024 創意加速度

    大師輕鬆讀 NO.1023 雙贏職場

    大師輕鬆讀 NO.1022 要富不要稅

    大師輕鬆讀 NO.1021 不說廢話的網路創業指南

    大師輕鬆讀 NO.1020 21招練出領導魅力

    大師輕鬆讀 NO.1019 致富其實很簡單

    大師輕鬆讀 NO.1018 GTM進入市場全攻略

    大師輕鬆讀 NO.1017 原始碼

    大師輕鬆讀 NO.1016 向上管理

    大師輕鬆讀 NO.1015 預測企業未來

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    大師輕鬆讀 NO.858 換上顧客的腦袋

    大師輕鬆讀 NO.963 銷售高手養成術

    大師輕鬆讀 No.697 行銷九宮格

    大師輕鬆讀 NO.799 用設計思考搞定顧客要的數位體驗

    大師輕鬆讀 NO.887 進入顧客的腦袋

    大師輕鬆讀 NO.822 22條永恆不變的行銷法則

    大師輕鬆讀 NO.996 銷售必備AI優勢

    大師輕鬆讀 NO.784 拉住老顧客

    大師輕鬆讀 NO.752 即學即用寫出有感文案

    大師輕鬆讀 NO.878 顧客不想要的再好都沒用

    大師輕鬆讀 NO.785 有效跟進

    大師輕鬆讀 NO.762 亞馬遜六本事

      

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