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    5. 大師輕鬆讀 NO.784 拉住老顧客

    大師輕鬆讀 NO.784 拉住老顧客

    Publisher 大師輕鬆讀 /大師輕鬆讀股份有限公司
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    2020/08/19
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    Traditional Chinese
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    NO.784 拉住老顧客|中英對照
    搞定顧客忠誠度計畫,別讓最珍貴的客戶默默離去
    Keep Your Customers
    How to Stop Customer Turnover, Improve Retention and Get Lucrative, Long-Term Loyalty
    More
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    重點導讀 搞定顧客忠誠度計畫,別讓最珍貴的客戶默默離去
    顧客開心,不代表他就會回頭再度光顧。你必須預備好始終如一的系統,培養長期的顧客忠誠度與回頭客。也就是說,你必須有一套優質的顧客忠誠計畫。

    WHY 為什麼忠誠度很重要
    原因很簡單,顧客忠誠度利潤豐厚。你更能留住顧客後,老客人會替你介紹新生意,購買更多產品,這比找新顧客的成本更低。忠誠度能增強你的競爭優勢,帶來更豐厚的財務收益。

    HOW 如何瞄準忠誠顧客
    維持顧客忠誠度的計畫,始於找出目前的顧客中,哪些人最可能成為忠誠顧客。找出誰是你目前最忠誠的顧客、到哪裡可以找到他們,以及如何與他們互動。這幾件事是提升忠誠度的第一步。

    WHAT 做什麼才能增強忠誠度
    你心中有了正確的策略後──瞄準更多帶來最多利潤的忠誠顧客──接著就要想辦法應用正確戰術。相關戰術的整體目標是與帶來最多利潤的忠誠顧客,建立充滿活力的顧客關係。

    WHO 由誰負責顧客忠誠度
    若要帶來更高的顧客忠誠度,公司內部所有人員必須齊心協力、認真投入。你的公司文化要以忠誠度為依歸,追蹤與評量正確的數據。此外,你還需要有人支持與推動你的忠誠度方案。

    WHERE 在哪裡整合這一切
    擬定書面的戰略計畫,說明你要如何讓忠誠度成為公司內部的日常現實。這份行動計畫應該要能讓你的團隊成員,更加投入你的顧客忠誠度方案。把你將需要的每一件事,放進忠誠度計畫。

    延伸閱讀 顧好8個顧客情緒起伏的階段
    想要不再流失任何顧客,你得不斷提醒自己,你是出售產品或服務給人。因此,你要關注顧客經歷的情緒起伏或顧客體驗,只要成功地將他們從理想的顧客體驗的一個階段送到下個階段,他們將會永遠跟隨你。
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    Released
    2020/08/19
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen/EPUB: Fit in all devices
    附件檔案
    Including attachments downloads
    Provide Adobe DRM
    Provide EPUBProvide PDF
    Offer DRM free license
    No
    ID
    203104

    顧客關係

    忠誠度

    競爭優勢

    計畫

    回頭客

    大師輕鬆讀

    Buy products firstAnd download app to watch

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    See more 大師輕鬆讀 / 大師輕鬆讀股份有限公司

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    大師輕鬆讀 NO.1024 創意加速度

    大師輕鬆讀 NO.1023 雙贏職場

    大師輕鬆讀 NO.1022 要富不要稅

    大師輕鬆讀 NO.1021 不說廢話的網路創業指南

    大師輕鬆讀 NO.1020 21招練出領導魅力

    大師輕鬆讀 NO.1019 致富其實很簡單

    大師輕鬆讀 NO.1018 GTM進入市場全攻略

    大師輕鬆讀 NO.1017 原始碼

    大師輕鬆讀 NO.1016 向上管理

    大師輕鬆讀 NO.1015 預測企業未來

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