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    5. 大師輕鬆讀 NO.878 顧客不想要的再好都沒用

    大師輕鬆讀 NO.878 顧客不想要的再好都沒用

    4.7分,3 ratings
    Publisher 大師輕鬆讀 /大師輕鬆讀股份有限公司
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    Released
    2022/07/06
    Language
    Traditional Chinese
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    37
    ID
    310110
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    NO.878 顧客不想要的再好都沒用|中英對照
    聰明拿捏5大成交因子的輕重之道
    The Myth of Excellence
    Why Great Companies Never Try to Be the Best at Everything

    原書作者:佛瑞德.克洛福德(Fred Crawford)、萊恩.馬修斯(Ryan Mathews)

    ★寶鹼前執行長A. G. Lafley等名人推薦
    ★亞馬遜網路書店排行榜暢銷書
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    重點導讀 聰明拿捏5大成交因子的輕重之道
    人類價值永遠不會過時,也不會被新技術取代,消費者真正要的是認可、尊重、信任、公平和誠實。挑戰在於如何確立符合顧客價值觀的強項和差異化,讓顧客在需要時立刻想到你。

    Chapter 1 消費者相關性的概念
    消費者相關性是一種藝術,是指運用和消費者產生共鳴的方式架構商品,並符合他們對商品和服務定義的價值。換句話說,消費者相關性是一種使用消費者的語言與他們對話的方式,而不是使用陳腔濫調或常見的廣告用語。

    Chapter 2 消費者相關性5大因子
    商業交易涉及5項因子。
    因子 1 價格
    因子 2 產品
    因子 3 取得
    因子 4 體驗
    因子 5 服務

    Chapter 3 消費者相關性的應用
    應用消費者相關性理論的主要挑戰包括:
    挑戰 1 讓消費者相關性發揮作用
    挑戰 2 處理供應鏈的現實問題
    挑戰 3 使消費者相關性適應未來

    延伸閱讀 顧客跟你想的不一樣
    顧客的真正需求和企業提供的產品或服務之間,存在著根本的歧異。顧客希望能跟往來的對象或交易過程中建立人際連結,讓彼此的互動變成特出的顧客體驗,而不只是一樁交易而已。
    More
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    Details

    Released
    2022/07/06
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen/EPUB: Fit in all devices
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    Including attachments downloads
    Provide Adobe DRM
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    Offer DRM free license
    No
    ID
    310110

    消費者

    成交

    顧客導向

    挑戰

    供應鏈

    成交因子

    大師輕鬆讀

    Buy products firstAnd download app to watch

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    See more 大師輕鬆讀 / 大師輕鬆讀股份有限公司

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    大師輕鬆讀 NO.1024 創意加速度

    大師輕鬆讀 NO.1023 雙贏職場

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    大師輕鬆讀 NO.1021 不說廢話的網路創業指南

    大師輕鬆讀 NO.1020 21招練出領導魅力

    大師輕鬆讀 NO.1019 致富其實很簡單

    大師輕鬆讀 NO.1018 GTM進入市場全攻略

    大師輕鬆讀 NO.1017 原始碼

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    大師輕鬆讀 NO.1015 預測企業未來

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