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    5. 大師輕鬆讀 NO.752 即學即用寫出有感文案

    大師輕鬆讀 NO.752 即學即用寫出有感文案

    5.0分,3 ratings
    Publisher 大師輕鬆讀 /大師輕鬆讀股份有限公司
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    Released
    2019/12/25
    Language
    Traditional Chinese
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    40
    ID
    184117
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    NO.752 即學即用寫出有感文案|中英對照
    百萬銷售高手寫作祕技大公開
    Copywriting Secrets
    How Everyone Can Use the Power of Words to Get More Clicks, Sales, and Profits … No Matter What You Sell or Who You Sell It To!

    原書作者:吉姆.愛德華(Jim Edwards)

    ★流量專家Russell Brunson寫序推薦
    ★亞馬遜網路書店排行榜暢銷書
    More
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    重點導讀 百萬銷售高手寫作祕技大公開
    銷售文案是一種以文字做推銷,靠文字說服別人的行動。沒有人天生是百萬美元的文案高手,但人人都可以遵循模式學習這項最寶貴的技能。

    Secret 1 銷售文案寫作心法
    銷售文案寫作是你能學到最寶貴的技能。你可以將它外包給別人,但事實上,唯有實際嘗試第一個版本後加以調整,你才知道怎麼做有效。如果你總是等別人來做這件事,所有一切都會因此大幅拖延。你要留意怎麼做有效,並在你做的每件事上培養文案寫手的思惟模式。

    祕技1 你是自己最好的文案寫手
    祕技2 一定要提供購買理由
    祕技3 重點在於消費者
    祕技4 標題永遠是第一要件
    祕技5 銷售文案永遠無法一體適用
    祕技6 了解真正賣的是什麼
    祕技7 為何「夠好」永遠不夠好

    Secret 2 銷售公式及信件要訣
    銷售文案寫作最棒的一點,在於你不必從零開始。出色的銷售文案永遠會留下線索,因此撰寫任何文案的絕佳起點,就是檢視3項絕對有效的銷售公式,以及厲害的銷售信件範本。利用它們作為絕佳的發射台,而不是從一張白紙開始。

    祕技8 你需要一個顧客化身
    祕技9 了解三大銷售公式
    祕技10 快速撰寫銷售信件13步

    Secret 3 讓顧客渴求的要訣
    要讓人們購買你銷售的產品,你必須讓他們渴求──他們才會更快購買。達此目標最好的方式,就是採用4個基本故事任何一種。精采的故事會令人們感到口渴,而絕佳的文案則會告訴人們去哪裡買飲料。這正是銷售文案的成功模式。

    祕技11 讓顧客感到口渴,飲料自然熱賣
    祕技12 愛恨都好,不要無動於衷
    祕技13 讓人們說出:「我一定要買一個」
    祕技14 幫豬塗口紅

    Secret 4 推銷於無形的要訣
    推銷於無形的祕訣,就是在你的銷售文案中嵌入一個「隱形推手」。不妨參考神探可倫坡的做法。廣告會令人們提高對於推銷術的心防,但如果你挨近他們,提供他們想要的價值,然後不經意地加上一句「順道一提……」,就能在人們不感到壓力的情況下成功交易。這招很聰明。

    祕技15 「隱形推手」效果佳
    祕技16 以顧客的角度思考是關鍵
    祕技17 了解如何使用線上廣告

    Secret 5 琢磨文案的要訣
    銷售文案寫作最棒的一點在於,永遠有新的事物可學習。學習最密集的階段通常是在你寫好初稿發布出去後,因為你能根據收到的回饋加以調整。這個過程永無止境,一旦成為銷售寫作藝術與科學的學生,有太多新事物你永遠學不完。

    祕技18 沒有誘餌就釣不到魚
    祕技19 文案高手必備可用素材檔案
    祕技20 盡力加快撰寫初稿的速度

    延伸閱讀 吸睛策略3步驟
    在任何時間點,你都應該擁有一些促銷活動在進行。除了可以在最佳潛在客戶所在的市場創造更高的知名度,還要吸引那些你可以協助解決問題的潛在客戶,進行初次的接觸。
    More
    More

    Details

    Released
    2019/12/25
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen/EPUB: Fit in all devices
    附件檔案
    Including attachments downloads
    Provide Adobe DRM
    Provide EPUBProvide PDF
    Offer DRM free license
    No
    ID
    184117

    文案

    寫作

    顧客

    推銷

    行銷

    大師輕鬆讀

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    大師輕鬆讀 NO.1024 創意加速度

    大師輕鬆讀 NO.1023 雙贏職場

    大師輕鬆讀 NO.1022 要富不要稅

    大師輕鬆讀 NO.1021 不說廢話的網路創業指南

    大師輕鬆讀 NO.1020 21招練出領導魅力

    大師輕鬆讀 NO.1019 致富其實很簡單

    大師輕鬆讀 NO.1018 GTM進入市場全攻略

    大師輕鬆讀 NO.1017 原始碼

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    大師輕鬆讀 NO.1015 預測企業未來

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    大師輕鬆讀 NO.918 體驗式行銷

    大師輕鬆讀 NO.963 銷售高手養成術

    大師輕鬆讀 NO.795 順著需求做銷售

    大師輕鬆讀 NO.858 換上顧客的腦袋

      

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