English Japanese Korean Thai Traditional Chinese 简体中文
Publish Now
Publish Books Publish Media Products My Store Self Publish
Gold Log In Cart
Category
Browse all kinds of eBooks, magazines, videos by category
    More services
    • All You Can Read

    • Channels

    • Hot topics

    Language
    English Japanese Korean Thai Traditional Chinese 简体中文
    Back
    Category
    • Home

    • Books

    • Pubook E-Ink reader

    • Magazines

    • Media

    • Newspapers

    • Adult

    Back
    Books
    • All

    • Free to read

    • Finance

      Finance
      • All

      • Management

      • Investing

      • Marketing

    • Literature/Fiction

      Literature/Fiction
      • All

      • LGBTQ

      • Literature

      • Fiction

      • Romantic Fiction

    • Leisure Life

      Leisure Life
      • All

      • Recreation

      • Illustrated Book

      • Fortune Telling

      • Travel

      • Eating Habits

      • Fitness

    • Humanities

      Humanities
      • All

      • History/Geography

      • Law

      • Politics/Military

      • Applied Sciences

      • Natural Sciences

      • Philosophy

      • Biographies

      • Sociology

    • News/Entertainment

    • Language/Computers

      Language/Computers
      • All

      • Computers/Technology

      • Language

    • Religion/Spirituality

      Religion/Spirituality
      • All

      • Motivational

      • Health/Nutrition

      • Christianity

      • Buddhism

      • Taoism

      • Islam

      • Other Religions

      • Relationships

    • Mangas

      Mangas
      • All

      • Comics

      • Illustrations

      • Fan Works

      • Romance Mangas for Teens

      • Teenage Mangas

      • High School Mangas

      • Romance Mangas

      • Yaoi Mangas

      • GL Mangas

      • TL Mangas

      • Gay Mangas

      • Others

    • Art/Design

      Art/Design
      • All

      • Performance Art

      • Art

      • Design

      • Photography

    • Parenting/Relationships

      Parenting/Relationships
      • All

      • Education

      • Kids/Teenagers

      • Pregnancy/Childbirth

    • Exams

      Exams
      • All

      • Study

      • Government Exams

      • Financial Licenses

      • Teacher Exams

      • Professional Exams

      • TOEFL/TOEIC

      • Learning Skills

      • Official Publications

      • Job Hunting Exams

    • Photo Books

      Photo Books
      • All

      • Female Photo Books

      • Male Photo Books

    Back
    Magazines
    • All

    • Free to read

    • Finance

      Finance
      • All

      • Business Management

      • Investing

      • Direct Marketing

      • Advertising

      • Law

    • News/Entertainment

      News/Entertainment
      • All

      • News Analysis

      • General News

      • Stars

    • Leisure Life

      Leisure Life
      • All

      • Travel

      • Hobby

      • Family Life

      • Fitness

    • Art/Design

      Art/Design
      • All

      • Design

      • Art Appreciation

      • Decoration

      • Photography

    • Literature/Spirituality

      Literature/Spirituality
      • All

      • Literature

      • Christianity

      • Buddhism

    • Male Fashion

      Male Fashion
      • All

      • Fashion

    • Female Fashion

      Female Fashion
      • All

      • Urban Fashion

      • Teen Fashion

    • Car/Audio

      Car/Audio
      • All

      • Music/Audio

      • Cars/Motorbikes

    • Sports

      Sports
      • All

      • Basketball

      • Baseball

      • Outdoor Sports

    • Language/Computers

      Language/Computers
      • All

      • Computers/Technology

      • Natural Sciences

      • Language

    • Parenting/Relationships

      Parenting/Relationships
      • All

      • Pregnancy/Childbirth

      • Education

      • Books for Kids

      • Books for Teenagers

    • Photo Books

      Photo Books
      • All

      • Female Photo Books

      • Male Photo Books

    Back
    Media
    • All

    • Free to read

    • Careers

    • Careers
      • All

    • Investing

    • Investing
      • All

    • Parenting/Relationships

    • Parenting/Relationships
      • All

    • Art/Culture

    • Art/Culture
      • All

    • Religion/Spirituality

    • Religion/Spirituality
      • All

      • Buddhism

      • Christianity

      • Motivational

    • Exams

    • Exams
      • All

      • Government Exams

      • Learning Skills

      • Professional Exams

      • Teacher Exams

      • Study

      • Financial Licenses

    • Language

    • Language
      • All

    • Leisure Life

    • Leisure Life
      • All

    • Literature/Fiction

    • Literature/Fiction
      • All

    Back
    Newspapers
    • All

    • 工商時報

    • 中國時報

    • 旺報

    • 联合日報

    • 光華日報

    Back
    Adult
    • Free to read

    • Gay

    • Nude male

    • Lesbian

    • Nude female

    • Adult Manga

    Finance
    • All

    • Management

    • Investing

    • Marketing

    Literature/Fiction
    • All

    • LGBTQ

    • Literature

    • Fiction

    • Romantic Fiction

    Leisure Life
    • All

    • Recreation

    • Illustrated Book

    • Fortune Telling

    • Travel

    • Eating Habits

    • Fitness

    Humanities
    • All

    • History/Geography

    • Law

    • Politics/Military

    • Applied Sciences

    • Natural Sciences

    • Philosophy

    • Biographies

    • Sociology

    News/Entertainment
    • All

    Language/Computers
    • All

    • Computers/Technology

    • Language

    Religion/Spirituality
    • All

    • Motivational

    • Health/Nutrition

    • Christianity

    • Buddhism

    • Taoism

    • Islam

    • Other Religions

    • Relationships

    Mangas
    • All

    • Comics

    • Illustrations

    • Fan Works

    • Romance Mangas for Teens

    • Teenage Mangas

    • High School Mangas

    • Romance Mangas

    • Yaoi Mangas

    • GL Mangas

    • TL Mangas

    • Gay Mangas

    • Others

    Art/Design
    • All

    • Performance Art

    • Art

    • Design

    • Photography

    Parenting/Relationships
    • All

    • Education

    • Kids/Teenagers

    • Pregnancy/Childbirth

    Exams
    • All

    • Study

    • Government Exams

    • Financial Licenses

    • Teacher Exams

    • Professional Exams

    • TOEFL/TOEIC

    • Learning Skills

    • Official Publications

    • Job Hunting Exams

    Photo Books
    • All

    • Female Photo Books

    • Male Photo Books

    Back
    Finance
    • All

    • Business Management

    • Investing

    • Direct Marketing

    • Advertising

    • Law

    Back
    News/Entertainment
    • All

    • News Analysis

    • General News

    • Stars

    Back
    Leisure Life
    • All

    • Travel

    • Hobby

    • Family Life

    • Fitness

    Back
    Art/Design
    • All

    • Design

    • Art Appreciation

    • Decoration

    • Photography

    Back
    Literature/Spirituality
    • All

    • Literature

    • Christianity

    • Buddhism

    Back
    Male Fashion
    • All

    • Fashion

    Back
    Female Fashion
    • All

    • Urban Fashion

    • Teen Fashion

    Back
    Car/Audio
    • All

    • Music/Audio

    • Cars/Motorbikes

    Back
    Sports
    • All

    • Basketball

    • Baseball

    • Outdoor Sports

    Back
    Language/Computers
    • All

    • Computers/Technology

    • Natural Sciences

    • Language

    Back
    Parenting/Relationships
    • All

    • Pregnancy/Childbirth

    • Education

    • Books for Kids

    • Books for Teenagers

    Back
    Photo Books
    • All

    • Female Photo Books

    • Male Photo Books

    Back
    Channels
    • 今周刊

    • 飽讀商周

    • 經理人

    • 大師輕鬆讀

    • 普洛達康

    • 禾馬

    • 台灣武俠傳說

    You haven't completed email verification, please complete email verification to purchase DRM Free or magazine subscription products
    You haven't completed phone verification, please complete phone verification to enable publishing features
    You haven't completed email verification, please complete email verification to enable publishing features
    • Home

    • Favorite

    • Account

    • Gold

    • Library

    More
    1. Home
    2. Magazines
    3. Finance
    4. Business Management
    5. 大師輕鬆讀 NO.772 人心催化劑
    讓人加快回心轉意的減壓祕方

    大師輕鬆讀 NO.772 人心催化劑

    5.0分,1 ratings
    Publisher 大師輕鬆讀 /大師輕鬆讀股份有限公司
    Follow Save Saved Share
    Released
    2020/05/27
    Language
    Traditional Chinese
    File format
    PDF (2MB), fit in large screen and Pubook EPUB Reflowable (24MB), fit in all devices and Pubook
    附件檔案
    Including attachments downloads
    Pages
    38
    ID
    196638
    Provide Adobe DRM
    Provide EPUBProvide PDF
    Offer DRM free license
    No
    大師輕鬆讀 Subscribe and view similar 998 titles
    All Issues 大師輕鬆讀Found 998 match

    Buy products firstAnd download app to watch

    Details
    DRM
    NT$90
    Subscribe 50 Issues
    NT$2490
    Explanation
    eBook
    Printed book
    Get NT$14 off
    查看適用禮券
    Buy

    Preview
    View

    Buy for others
    庫存
    • Intro

    • Chapters

    NO.772 人心催化劑|中英對照
    讓人加快回心轉意的減壓祕方
    The Catalyst
    How to Change Anyone's Mind

    原書作者:約拿.伯格(Jonah Berger)

    ★《從A到A+》作者Jim Collins等名人推薦
    ★亞馬遜網路書店排行榜暢銷書
    More
    More
    重點導讀 讓人加快回心轉意的減壓祕方
    要成為人心催化劑,你面對的問題不是「怎麼做才能說服某人改變」,而是一個更基本的問題:「對方為何還沒有改變?是什麼阻礙他改變?」只要你能鬆開人們心理上的煞車器,你就能成功改變對方的想法。

    Roadblock R 心理抗拒
    大多數的人被強力推銷時,都會自動產生抗拒。他們內心有個拒絕被說服的防衛雷達,只要有人試圖說服他們去做某件事,防衛機制就會啟動。要降低這項阻礙,你必須找到一種可行的方法幫助人們說服自己。只要你能讓人們認為這是他們自己的想法,他們就會採取行動。

    Roadblock E 稟賦效應
    許多人奉行「東西沒壞,就不必修」的信條。要減輕甚至成功消除這道阻礙,你必須強調「無作為」並不像乍看之下毫無代價。你要讓人們了解,不去行動實際上是要付出代價的,你就能有效鬆開他們的心理煞車。

    Roadblock D 距離感
    企圖說服的標的距離愈遠,人們改變的意願就愈小。你必須讓資訊與其切身相關,並在其接受範圍內,人們才會留心注意。這麼一來,你才可能成為改變的催化劑。

    Roadblock U 不確定性
    改變幾乎總是伴隨不確定性。催化劑克服這個問題的方法,是讓新事物更容易嘗試,人們因而能夠親自體驗。讓人們參與零風險的「試駕」活動,是成為有效催化劑不可或缺的因素。

    Roadblock CE 確切證據
    你能讓愈多人提供確切證據,人們選擇加入行列的可能性就愈大。催化劑能藉由確切的證據,大幅增強說服力。

    Epilogue 成為改變的催化劑
    有效的催化劑既要了解每項障礙潛在的科學原理,也要能掌握可用來減輕每項障礙的原則。催化劑當然可以「減少」障礙,從而幫助人們改變想法,並激發行動。採取催化劑的思惟及行動,擅長找出人們的心理煞車並將它鬆開,是絕佳的操作方法。
    要素 R 心理抗拒
    要素 E 稟賦效應
    要素 D 距離感
    要素 U 不確定性
    要素 CE 確切佐證

    延伸閱讀 讓顧客自己說服自己
    沒有人喜歡被強迫推銷,因此你要翻轉傳統的推銷腳本,不要站在買家的對立面,而是站在他們身邊,引導對方自己愛上你的構想或產品,成功達成自我推銷。
    More
    More

    Details

    Released
    2020/05/27
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen/EPUB: Fit in all devices
    附件檔案
    Including attachments downloads
    Provide Adobe DRM
    Provide EPUBProvide PDF
    Offer DRM free license
    No
    ID
    196638

    說服

    協商

    心理煞車

    行銷

    銷售

    大師輕鬆讀

    Buy products firstAnd download app to watch

    Details

    See more 大師輕鬆讀 / 大師輕鬆讀股份有限公司

    More

    大師輕鬆讀 NO.1024 創意加速度

    大師輕鬆讀 NO.1023 雙贏職場

    大師輕鬆讀 NO.1022 要富不要稅

    大師輕鬆讀 NO.1021 不說廢話的網路創業指南

    大師輕鬆讀 NO.1020 21招練出領導魅力

    大師輕鬆讀 NO.1019 致富其實很簡單

    大師輕鬆讀 NO.1018 GTM進入市場全攻略

    大師輕鬆讀 NO.1017 原始碼

    大師輕鬆讀 NO.1016 向上管理

    大師輕鬆讀 NO.1015 預測企業未來

    Related Product

    大師輕鬆讀 NO.649 天生做這行

    大師輕鬆讀 NO.993 電話陌生開發高手指南

    大師輕鬆讀 NO.869 非零和談判術

    大師輕鬆讀 NO.648 創新不必靠運氣

    大師輕鬆讀 NO.924 出奇或出局

    大師輕鬆讀 NO.970 故事銷售力

    大師輕鬆讀 NO.750 換位推銷

    大師輕鬆讀 NO.704 要賣就要賣故事

    大師輕鬆讀 NO.822 22條永恆不變的行銷法則

    大師輕鬆讀 NO.922 小公司生存術

    大師輕鬆讀 NO.1005 行銷戰爭

    大師輕鬆讀 No.430 銷售大師哈維.麥凱教你如何變身超級業務員

      

    Review

    5 ,Highest 5
    1 ratings
    1 stars
    0%
    2 stars
    0%
    3 stars
    0%
    4 stars
    0%
    5 stars
    100%
    Write a review
    Eligible to write reviews after purchasing products or add to Library
    Explanation
    DRM needs to login with Pubu Web or App, DRM free can be opened with any device or App
    You already owned this product
    Are you sure you want to buy 大師輕鬆讀 NO.772 人心催化劑 again? This will generate duplicated items in your Library
    Buy again
    Buy for others
    After completing the checkout process, go to "Profile, Manage gift codes" to send the gift code to your friends or group members
    Quantity
    OK
    English Japanese Korean Thai Traditional Chinese 简体中文

    • About Pubu

    • Terms of Service

    • Privacy policy

    • Publish Books

    • Publish Media Products

    • Self Publish

    • Support

    • Join AP Alliance

    • 用台灣之星看飽讀

    • Redeem Retail Products

    Free downloaddddddddddddd
    Free download
    Payment
    About Pubu
    湛天創新科技股份有限公司
    24488585
    Copyright © Nuazure Innovative Technology Co., Ltd. & HK Renascimedia Co., Ltd.
    pubu-web-3.9.0.202009251127
    Download Android APK
    Download

    系統訊息


    您的合約條件不符合推廣聯盟申請資格,如有疑問請洽詢Pubu版權部窗口

    系統訊息


    您必須啟用賣家功能,才能透過專屬推廣連結,賣書賺回饋金
    Choose language
    English 日本語 한국어 ไทย 繁體中文 简体中文
    Processing