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    5. 大師輕鬆讀 NO.750 換位推銷
    讓顧客自己說服自己5步驟

    大師輕鬆讀 NO.750 換位推銷

    Publisher 大師輕鬆讀 /大師輕鬆讀股份有限公司
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    2019/12/11
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    Traditional Chinese
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    182495
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    NO.750 換位推銷|中英對照
    讓顧客自己說服自己5步驟
    Flip The Script
    Getting People to Think Your Idea is Their Idea

    原書作者:歐倫.克拉夫(Oren Klaff)

    ★暢銷作家Daymond John等名人推薦
    ★亞馬遜網路書店排行榜暢銷書
    More
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    重點導讀 讓顧客自己說服自己5步驟
    沒有人喜歡被強迫推銷,因此你要翻轉傳統的推銷腳本,不要站在買家的對立面,而是站在他們身邊,引導對方自己愛上你的構想或產品,成功達成自我推銷。

    Step 1 消弭地位差距
    翻轉推銷腳本的第一步,就是讓買家認真看待你。方法是利用「地位暗示」,讓買家認為你和他們處於同等地位。

    Step 2 贏得對方肯定
    接下來,你要確立自己的專家資格,才能顯示你有能力預測將來可能發生的情況。要做到這一點,最好的方法是利用「炫技」──也就是絕對可突顯你專業水準的事物。

    Step 3 說明你的偉大點子
    要具體說明你的偉大點子,最有效的方法是依照3個W來進行:
    1 我為何要關注?
    2 對我有何好處?
    3 我為何要選擇你?
    要達成此目標的一個好方法,通常是利用潛在顧客腦中已經存在的一連串設想:
    ‧冬天即將來臨
    ‧兩倍的魔力
    ‧承擔風險

    Step 4 提供買家安全感
    要提供買家十足的安全感,讓買家最後回過頭來向你推銷你的提案,最好的方式就是找到產品新奇性的甜蜜點。向買家展現你的點子其實平凡無奇,唯有一點與眾不同。

    Step 5 利用買家自然的悲觀看法
    為了抑制買家自然的悲觀看法,你需要列出明顯會失敗的做法。先建好圍欄,然後運用買家的公式教他們如何購買。

    延伸閱讀 銷售不外乎人性
    沒人會買你的東西,除非你讓他們心裡產生3個確信,並且提供2種不同動機。你向潛在顧客解釋為何應該跟你買東西而說的每一句話、做的每一件事、列舉的每個理由,都是用來提高潛在顧客的確信程度。
    More
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    Details

    Released
    2019/12/11
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen/EPUB: Fit in all devices
    附件檔案
    Including attachments downloads
    Provide Adobe DRM
    Provide EPUBProvide PDF
    Offer DRM free license
    No
    ID
    182495

    推銷

    說服

    安全感

    銷售

    甜蜜點

    新奇分塊

    大師輕鬆讀

    Buy products firstAnd download app to watch

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    See more 大師輕鬆讀 / 大師輕鬆讀股份有限公司

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    大師輕鬆讀 NO.1024 創意加速度

    大師輕鬆讀 NO.1023 雙贏職場

    大師輕鬆讀 NO.1022 要富不要稅

    大師輕鬆讀 NO.1021 不說廢話的網路創業指南

    大師輕鬆讀 NO.1020 21招練出領導魅力

    大師輕鬆讀 NO.1019 致富其實很簡單

    大師輕鬆讀 NO.1018 GTM進入市場全攻略

    大師輕鬆讀 NO.1017 原始碼

    大師輕鬆讀 NO.1016 向上管理

    大師輕鬆讀 NO.1015 預測企業未來

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    大師輕鬆讀 NO.764 追上零工潮

    大師輕鬆讀 NO.924 出奇或出局

    大師輕鬆讀 NO.650 卓越團隊勝出的16件事

    大師輕鬆讀 NO.970 故事銷售力

    大師輕鬆讀 NO.869 非零和談判術

    大師輕鬆讀 NO.922 小公司生存術

    大師輕鬆讀 No.146 趨勢大師So Easy!

    大師輕鬆讀 NO.752 即學即用寫出有感文案

      

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