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    5. 大師輕鬆讀 NO.956 商業計畫書這樣寫才吸金

    大師輕鬆讀 NO.956 商業計畫書這樣寫才吸金

    5.0分,3 ratings
    Publisher 大師輕鬆讀 /大師輕鬆讀股份有限公司
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    2024/01/17
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    NO.956 商業計畫書這樣寫才吸金|中英對照
    來自MIT商業論壇的實戰經驗
    Business Plans That Win $$$
    Lessons from the MIT Enterprise Forum

    原書作者:史丹利.R.瑞奇(Stanley R. Rich)、大衛.E.岡伯特(David E. Gumpert)

    ★《柯克斯書評》好評推薦
    ★亞馬遜網路書店排行榜暢銷書
    More
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    重點導讀 來自MIT商業論壇的實戰經驗
    要讓投資者樂於掏錢,商業計畫書是所有討論的起點,關鍵在於從潛在投資者的角度,為投資找到挹注資金的可行理由。

    Chapter 1 開始前──投資者的關注點及提防點
    投資者在商業計畫書中尋找的關鍵元素。

    Chapter 2 準備過程──投資者如何從封面評判整份商業計畫書
    一份好的商業計畫書應在外觀和組織架構上表現出專業性、清晰思惟和完整性。除此之外,還要考慮適切性。

    Chapter 3 公司簡介──隨著業務成長,公司希望成為什麼?
    這個章節應該清楚扼要地說明公司希望在未來 5 年達成的目標。這個問題的答案應該左右整份商業計畫書的走向。

    Chapter 4 市場與競爭──使用者有何利益以及其他行銷問題
    投資者通常偏好市場導向的公司,因此,在此章節必須展現公司對實際行銷問題有深入了解。

    Chapter 5 銷售與支援 ──產品如何銷售和支援?
    公司若能證明有可行的銷售通路存在,而且他們是銷售導向,能夠妥善解決顯而易見的服務和支援問題,那麼獲得投資支持的機會將大大增加。

    Chapter 6 製造──投資者如何看待開發與製造
    製造分為4級。

    Chapter 7 管理──管理團隊是什麼樣子?
    理想情況下,企業應由3到6個技能互補而且經歷豐富的人來管理,他們必須積極、投入而且得到適當報酬。

    Chapter 8 財務──那些討厭的財務預測!
    投資者自然是期待公司的財務資訊是樂觀的,呈現出最佳的情況。他們也期待這些數據是合理的,經過深入研究,然後謹慎周全地整理出來。

    Chapter 9 投資 ──尋找資金
    尋找資金時需要做的關鍵決策。

    Chapter 10 募資簡報 ──表演時間到了
    書面商業計畫書需要有出色的口頭簡報助攻。

    Appendix 1 潛在投資者如何評估──他們想要投資的企業?
    Appendix 2 商業計畫書檢查清單
    Appendix 3 基本商業計畫書大綱

    延伸閱讀 商業計畫書讓你站穩創業第一步
    創業,不論想找資金、人才還是市場,不先坐下來,把所有能力、資源、數據整理成有系統的商業計畫書,怎麼知道,在你面前的是大好事業,還是無底洞?
    More
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    Details

    Released
    2024/01/17
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen/EPUB: Fit in all devices
    附件檔案
    Including attachments downloads
    Provide Adobe DRM
    Provide EPUBProvide PDF
    Offer DRM free license
    No
    ID
    412053

    募資

    創業

    商業計畫書

    MIT

    大師輕鬆讀

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    大師輕鬆讀 NO.1024 創意加速度

    大師輕鬆讀 NO.1023 雙贏職場

    大師輕鬆讀 NO.1022 要富不要稅

    大師輕鬆讀 NO.1021 不說廢話的網路創業指南

    大師輕鬆讀 NO.1020 21招練出領導魅力

    大師輕鬆讀 NO.1019 致富其實很簡單

    大師輕鬆讀 NO.1018 GTM進入市場全攻略

    大師輕鬆讀 NO.1017 原始碼

    大師輕鬆讀 NO.1016 向上管理

    大師輕鬆讀 NO.1015 預測企業未來

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    大師輕鬆讀 No.146 趨勢大師So Easy!

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