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    5. 大師輕鬆讀 NO.1015 預測企業未來

    大師輕鬆讀 NO.1015 預測企業未來

    5.0分,1 ratings
    Publisher 大師輕鬆讀 /大師輕鬆讀股份有限公司
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    2025/04/02
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    NO.1015 預測企業未來|中英對照
    S曲線視角下的商業生存戰略
    Conquering Uncertainty
    Understanding Corporate Cycles and Positioning Your Company to Survive the Changing Environment

    原書作者:席奧多.莫迪斯(Theodore Modis)

    ★《金融時報》等媒體好評推薦
    ★亞馬遜網路書店排行榜暢銷書
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    重點導讀 S曲線視角下的商業生存戰略
    預測企業未來並採取適當行動,特別是在競爭環境迅速變化的時期,確實充滿挑戰。然而,企業變遷並非隨機而無法預測,事實上,它們遵循一種稱為「S曲線」的明確模式,就像四季更迭般具有規律。

    Chapter 1 S形曲線模式
    對於任何希望準確預測未來營收來源的企業或組織而言,消費性產品的預期生命週期及替代產品搶奪市占率的速度極其重要。

    Chapter 2 根據發展階段構建企業
    商業活動──無論是產品、公司,還是整個產業──都會經歷與S曲線對應的5個週期。某個季節適用的管理決策,對於另一個季節來說可能完全不合時宜。因此,了解自己處於週期的哪個階段十分重要。

    Chapter 3 從混沌中成長,從成長到混沌
    企業經常遭遇重大失敗與挫敗。然而,這些事件本身往往能夠催生混亂卻充滿機遇的環境,讓未來的新興市場與機會得以迅速且顯著地浮現。

    Chapter 4 俯視全局
    成功的商業策略就像下好一盤棋,需要平衡兩個因素:
    (1) 密切關注當前發生的一切。
    (2) 以長遠視角洞察產業發展趨勢。
    忽視其中任何一個因素,後果自負。

    Chapter 5 本能 vs. 理性
    憑直覺做商業決策最成功的時機是企業處於夏季時期,也就是說,當直覺已累積了冬季與春季的經驗基礎,才能發揮作用。

    Chapter 6 企業的基因重塑
    S曲線不僅適用於遺傳學和物種的演化,同樣也適用於商業與市場成長。基於這一點,遺傳學的一些原則也能成功應用於企業經營。

    Chapter 7 2000年後的企業經營管理
    利用全球經濟S曲線的未來發展趨勢,可以對2000年之後的商業世界做出許多預測。

    延伸閱讀 動中求利
    企業無法創造一飛沖天的成長,並不是因為那些無法阻擋與控制的外在環境變化,反而是那些應該如何回應環境變化的僵化思考(常常是未經驗證)阻礙了企業的成長。
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    Released
    2025/04/02
    Language
    Traditional Chinese
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    大師輕鬆讀

    組織發展

    S曲線

    企業管理

    未來學

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    大師輕鬆讀 NO.1027 微型企業逆襲聖經

    大師輕鬆讀 NO.1026 贏在110%

    大師輕鬆讀 NO.1025 品牌重塑這樣做才對

    大師輕鬆讀 NO.1024 創意加速度

    大師輕鬆讀 NO.1023 雙贏職場

    大師輕鬆讀 NO.1022 要富不要稅

    大師輕鬆讀 NO.1021 不說廢話的網路創業指南

    大師輕鬆讀 NO.1020 21招練出領導魅力

    大師輕鬆讀 NO.1019 致富其實很簡單

    大師輕鬆讀 NO.1018 GTM進入市場全攻略

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