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  5. 大師輕鬆讀 No.623 創新看得見

大師輕鬆讀 No.623 創新看得見

Publisher 大師輕鬆讀 /大師輕鬆讀股份有限公司
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Released
2016/01/06
Language
Traditional Chinese
File format
PDF (4MB), fit in large screen and Pubook
Pages
41
ID
62681
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Offer DRM free license
No
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創新看得見
激發創意、獲得嶄新洞見4工法

The Four Lenses of Innovation
A Power Tool for Creative Thinking

作者：羅恩．吉布森(Rowan Gibson)

★西北大學管理學院國際行銷學教授Philip Kotler等名人推薦
★亞馬遜網路書店排行榜暢銷書

人們總是讚美靈光乍現的瞬間，期待突破性的構想從天而降。但是作者認為你只要學會換個角度看事情，把創新視為企業核心能力，就不必再等待奇蹟。
主題看板 換個角度學創新Lens 1
挑戰正統 Lens 2
駕馭趨勢 Lens 3
善用資源 Lens 4
了解顧客需求
延伸閱讀 讓顧客愛上你的創意
● 推薦閱讀 1 最佳創意來自顧客最簡單的需求
● 推薦閱讀 2 從撰寫創意摘要開始找創意
● 推薦閱讀 3 用加減乘除玩出新創意

Details

Released
2016/01/06
Language
Traditional Chinese
File format
PDF: Fit in large screen
Provide Adobe DRM
Yes
Offer DRM free license
No
ID
62681

Buy products firstAnd download app to watch

Details
　　

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