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    5. 旅@天下 2016/03月號
    公主遊輪來台開盛世 今年台灣旅客飆逾3倍

    旅@天下 2016/03月號

    Publisher 欣傳媒 /欣傳媒股份有限公司
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    Released
    2016/03/14
    Language
    Traditional Chinese
    File format
    PDF (25MB), fit in large screen and Pubook
    Pages
    76
    ID
    65464
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    2016年台灣搭乘遊輪出境總人次可望突破25萬,市場達百億規模,隸屬於全球最大遊輪集團「嘉年華遊輪集團」旗下的品牌「公主遊輪」(Princess Cruises),早自2013 年就在台設立分公司,猴年開春,全球總裁珍•斯瓦茲(JanSwartz)來台公布重要消息:2017 年公主遊輪將正式以台灣為母港推出固定航程,展現公主遊輪持續深耕台灣市場的決心!此外,隨著旅遊發展迅速,一線城市爆滿、LCC航空加入戰局等影響,「二線城市」旅遊發展成為政府及旅行社拓展商機的新目標,透過市場分析,試圖找出旅遊潛力股。不能不看還有台灣去年Inbound與Outbound市場的分析,且看本期精彩報導。
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    封面故事COVER STORY
    • 公主遊輪來台開盛世 今年台灣旅客飆逾3倍

    封面故事COVER STORY plus
    • 觀光打二線城市牌 旅遊潛力股募集中
    • 東北亞強勢崛起 日韓航點航班增
    • 東南亞跨域多元 帶動回流客重遊
    • 大陸發展強強滾 官民協力潛力股夯
    • 台灣觀光新藍海 深度化目的地旅遊

    名人專欄CELEBRITY COLUMN
    • 中國旅遊研究院院長戴斌:旅遊創新與城市發展 產業演化與政府職能再定位
    • 交通部觀光局副局長劉喜臨:假如燈會的主燈不是燈? 談節慶觀光之於城市行銷

    產業觀點BRILLIANT IDEA
    • 專訪凱悅國際酒店管理公司地產及發展副總裁張知浩:
    凱悅重點深耕台灣市場 高端、中價位發展可期

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    • 劍湖山世界30 周年慶 耐斯企業邀同業共推中台灣旅遊
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    兩岸話題 GREAT CHINA
    • 陸客來台恐限縮 產業分散市場急因應
    • 前進濟南抽大獎 機票、iPhone 6S 等好康FUN 送

    日本版 ALL IN JAPAN
    • 春季賞花市場不俗 紫藤花出線
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    旅遊榜中榜 BEST TRAVEL MEDIA
    • 2016 中國大陸出境遊預測關鍵字(下)~
    • 精耕產品 群分市場~中國大陸將迎郵輪大浪潮 話語權決定產品差異化

    旅遊地JOURNEY
    • 濟南泉城  一山一水一聖人
    • 雲嘉好好玩 故宮南院串連中台灣亮點

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    • 旅途中的設計旅店!從旅宿看見新的生活想像

    全球電商ONLINE BUSINESS
    • 旅遊業界百年老店易主 Kuoni 將走向私有化

    市場觀察MARKETING WATCH
    • VISA 全球旅遊意向調查 個性化旅遊產品成新藍海

    數字說趨勢STATISTICS &TRENDS
    • 2015 台灣Outbound 市場 日本市場擠下大陸居冠
    • 2015 台灣Iutbound 市場 陸客最哈台韓國成長驚人
    More
    More

    Details

    Released
    2016/03/14
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen
    Provide Adobe DRM
    Provide PDF
    Offer DRM free license
    No
    ID
    65464

    產業

    中國

    觀光

    廉價航空

    旅遊

    公主遊輪

    遊輪

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    See more 欣傳媒 / 欣傳媒股份有限公司

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    No.52走走台灣:基隆

    No.51走走台灣:宜蘭

    No.50走走台灣:台中

    慢旅宮城小日子

    No.49走走台灣:露營趣

    No.48走走台灣:農遊輕旅行

    No.47走走台灣:恆春半島

    No.46走走台灣:台東

    No.45走走韓國:濟州島

    No.44走走日本:沖繩

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