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    5. 跨雜誌Crossover
    創刊號01/自創品牌熱銷密技

    跨雜誌Crossover

    5.0分,3 ratings
    Publisher tiandiren /天地人文創
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    Released
    2016/08/01
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    Traditional Chinese
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    73753
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    ※小提醒:建議採用Pubu飽讀電子書APP,閱讀體驗更佳哦!

    天地人文創第一本刊物!
    跨雜誌Crossover|採用最易讀的epub電子書格式

    精華內容集結》跨產業沙龍X 24位產學專家
    一次補足8場跨產業沙龍1600元入場費的產業know-how

    跨雜誌|一本各行各業都該看的雜誌
    我們相信 天地之廣大,仍有無窮值得傾聽與相互學習之人事物。
    我們相信 願意探索與擁抱未知可能,將為自己與社會帶來啟發。
    閱讀跨雜誌,你/妳將從不同觀點的相互激盪,產生深遠的心靈變化;而你/妳更將繼續傳遞跨界價值,讓「跨」成為一種新的生活態度、生活方式、生活信仰!

    封面故事|自創品牌的熱銷密技
    編輯精選 X 焦點話題 X LifeStyle品牌 X 職場必備4力

    我是設計師/產品開發者,想要將作品變成商品應該怎麼做?
    我想要自創品牌,但如何促使商品熱賣?
    一個熱銷的自創品牌,包含了品牌定位、商品開發、通路選擇以及行銷路線的判斷,種種環節缺一不可。本刊特集結7位產業專家分析know-how,準備好才有機會成就一個熱銷自創品牌!
    More
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    總編輯的話》Crossover緣起

    【編輯精選】
    投身電子書的理由》
    搶救低迷不振的出版市場?體積小、速度快、繁中電子書流通國際市場
    PUBU電子書城執行長特助/郭書廷

    堅持不一樣的品牌路》
    一年幾千家餐廳倒掉,為何他們在東區一級戰區開設刈包體驗館?
    雲饗股份有限公司行銷總監/郭曜郎

    【封面故事:自創品牌熱銷密技】
    品牌定位》
    建立品牌不卡關!真觀顧問傳授秘訣:3關鍵+MOT締造品牌
    VCI真觀顧問總經理/汪志謙

    品牌策略》
    打造品牌的關鍵:推出旗艦單品,不只賣產品更賣全套解決方案
    捷思唯執行長/林義捷

    鎖定族群》
    找對TA好辦事!全球第一款男性「臀膜」,成功打入全球都會型男市場
    UNICORN SKINCARE執行長/施凱鈞

    產品開發》
    從30萬成長到超過1億的營運秘密!一次剖析flyingV、鄉民晚報、電獺少女的開發關鍵
    電獺aotter執行長/謝綸

    數位廣告》
    別再下錯廣告了!urAD商發總監:活用數位行銷,3步驟讓消費者買單
    urAD商發總監/張天豪

    創意行銷》
    品牌行銷不只是下廣告! 前奧美創意總監打造有梗行銷:APP過香爐
    蔡智翔事務所創意總監/蔡智翔

    SEO優化》
    SEO操作大補帖!掌握5步驟3趨勢、突破4盲點,網頁登上搜尋引擎第一頁
    將能數位行銷執行長/連啓佑

    【焦點話題】
    短短2年內募得3億9千萬!貝殼放大CEO林大涵傾囊相授群眾集資3趨勢4秘訣
    貝殼放大執行長/林大涵

    4模式累積用戶、4型態廣告獲利,全球第三大APP開發商的事業拓展關鍵
    雪豹科技國際商務拓展經理/許詮

    金融大老在佈局什麼?區塊鏈技術,將成為金融科技下一波方向
    DTCO數金科技執行長/李亞鑫

    美中台MOOCs全面剖析:線上翻轉教育產業,9大商模創2600億產值
    YOTTA線上教育平台共同創辦人/游弘宇

    【LifeStyle品牌】
    為何他拋下台大法律光環?走過慘賠500萬,京盛宇蛻變成台灣茶指標品牌
    京盛宇執行長/林昱丞

    琅琅上口的台灣好茶!琅茶品牌之路:金三角團隊、專注與堅持
    琅茶Wolf Tea執行長/楊德威

    新竹台三線策展人!他改造廢棄國小、整合在地資源,活化在地農業生態
    大山北月負責人/莊凱詠

    【職場必備4力】
    管理力》
    你是好主管嗎?管理高績效團隊心法:員工優先、下放責任
    奧立科技業務總監/曾振威

    如何成為產品經理、晉升CEO?升官發財的關鍵6力
    稚軒公司總經理/夏松明

    創新力》
    總是被嫌沒創意?中高階經理人必學的創意3步驟!
    普拉爵文創創意總監/薛良凱

    KPI成為創新殺手?歐盟盛行的3個創新秘訣
    工業技術研究院歐洲辦事處專案組長/賴才雅

    社群力》
    別再衝粉絲了!臺灣吧行銷總監:社群操作3步驟,找對社群的關鍵指標
    臺灣吧行銷總監/陳思傑

    粉絲獲利術:「台灣自由行」3平台經營粉絲力,整合線上線下獲利力
    台灣自由行財務長/潘奕彰

    內容力》
    負能量爆紅!41萬粉絲團三大核心:風格、制高點、內容
    文案的美負責人/林育聖

    一本暢銷書的誕生!電腦玩物站長:內容為王,7步驟找到超級粉絲
    電腦玩物站長/Esor
    More
    天地人文創|

    名起易經三才,品牌以『天圓地方,人逗留』呈現,公司以人為本,致力傳遞台灣空間價值與跨界知識。創辦全台最大每周跨產業交流沙龍,匯聚上萬名各領域專業人士,共同交流學習與創作,為台灣跨界薈萃知名空間。
    More

    Details

    Released
    2016/08/01
    Language
    Traditional Chinese
    File format
    EPUB: Fit in all devices
    Provide Adobe DRM
    Provide EPUB
    Offer DRM free license
    No
    ID
    73753

    跨產業

    自創品牌

    Buy products firstAnd download app to watch

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    跨雜誌Crossover

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    Bob.Yu
    2016-08-01 19:05
    跨界跨很大! 不光新奇,內容也很多實用案例。 推薦!!
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