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    5. 【能力雜誌第727期】打造爆款手遊行銷術
    2016年9月號

    【能力雜誌第727期】打造爆款手遊行銷術

    Publisher 能力雜誌 /財團法人中國生產力中心
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    Released
    2016/09/01
    Language
    Traditional Chinese
    File format
    PDF (15MB), fit in large screen and Pubook
    Pages
    114
    ID
    75887
    ISBN
    10282181
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    Offer DRM free license
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    • Intro

    • Chapters

    【揭秘打造「爆款」手遊行銷術】
    手遊市場幾十、上百的遊戲上市,造成玩家選擇性越多,就越缺乏忠誠度。好的行銷策略,讓業者擁有千萬名玩家,營收億來億去;不OK的行銷方式,讓投入鉅資的遊戲見光死。在這麼龐大的市場,什麼樣的產品可以攻佔玩家的「心佔有率」?該如何整合行銷資源,用在刀口上?該如何取得研發的第一桶金?又該如何創造與玩家甜蜜接觸點、刺激點?且看本期「打造爆款手遊」揭秘報導。
    More
    More
    【前言】
    第零個關鍵時刻
    揭秘打造「爆款」手遊行銷術
    文/黃麗秋

    【專家開講】
    紅心辣椒娛樂科技股份有限公司發言人暨整合行銷處資深經理江宇軒
    創意行銷 要知名度更要指名度
    口述/江宇軒 採訪整理/呂玉娟

    果合資訊公司執行長韓沂紋
    數據分析精準到位 常駐手遊排行榜
    口述/韓沂紋 採訪整理/蘇美真

    【案例篇】
    SIGONO不灑狗血
    銷售宇宙寂寞感 小清新叫好又叫座
    文/呂玉娟   
      
    手遊團隊Nomads
    用夢想說故事 讓群眾自願贊助
    文/陳幸枝   
      
    宅神爺遊藝場
    高招社群經營黏牢一票死忠玩家
    文/呂玉娟

    【法律篇】
    注意!「口袋怪獸」入侵
    從寶可夢談金融行銷與爭議處理
    文/陳佑寰

    【SHOW經濟 Show Economy】
    2016台灣機器人與智慧自動化展
    聚焦工業4.0 全面啟動智慧生活
    採訪撰文/蘇美真

    【快樂商道 Happiness & Success】
    任天堂創新的兩難
    寶可夢Model的大航海時代
    文/廖志德

    【競爭優勢 Competitive Advantage】
    向工作狂學休息
    30工作/30休息 高效率工作法則
    撰文/劉威麟 整理/蘇美真

    財富第5波誰能勝出
    台灣從長照2.0跨入大健康產業的機會與挑戰
    文/馮震宇

    好用夠用而且用得起
    諾亞克友善長照系統 e起優雅等老
    文/林惺曜

    演奏成功練習曲
    成為專家前的1001次練習
    文/翁睿廷

    【摘星塔 Fate.com】
    你 ( 妳 ) 的創新點子是滾滾而來或涓滴細流
    測測看你( 妳) 是創意王嗎?
    文/告密者

    【經理人書坊 New Book Review】
    *因尚未取得電子版權故暫不提供

    【觀點 View Point】
    數據管理增進效能
    文/張寶誠

    【編輯手記 Editor's Desk】
    優雅地等老
    文/黃麗秋
    More
    More

    Details

    Released
    2016/09/01
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen
    Provide Adobe DRM
    Provide PDF
    Offer DRM free license
    Yes
    ID
    75887
    ISBN
    10282181

    智慧自動化展

    機器人

    宅神爺

    SIGONO

    紅心辣椒

    寶可夢

    長照

    手遊

    人力資源

    Buy products firstAnd download app to watch

    Details

    See more 能力雜誌 / 財團法人中國生產力中心

    More

    【能力雜誌831期】

    【能力雜誌830期】

    【能力雜誌829期】

    【能力雜誌828期】

    【能力雜誌827期】

    品牌誌IN-數位品牌故事書

    【能力雜誌826期】

    贏向新市力 美學低碳市集up !!

    【能力雜誌825期】

    【能力雜誌824期】

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