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    5. 大師輕鬆讀 No.413 決策九力
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    大師輕鬆讀 No.413 決策九力

    Publisher 大師輕鬆讀 /大師輕鬆讀股份有限公司
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    Released
    2012/01/16
    Language
    Traditional Chinese
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    Pages
    73
    ID
    9761
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    決策九力: 成功策略的關鍵思考術
    Good Strategy Bad Strategy

    策略的優劣決定企業的成敗。 但企業組織往往身陷劣策略的泥淖中而不自知。 你知道你的策略出了什麼問題嗎? 認清策略本質,掌握決策九力,你就能從劣策略的泥淖中爬出來!
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    本期目錄:

    主題看板:你也可以成為優質策略家

    5分鐘摘要:決策九力 —— 管理者的真功夫

    第一章:優策略和劣策略 —— 兩者間的關鍵差異
    1. 劣策略的4 大特點:
    * 虛無的口號
    * 無法面對挑戰
    * 錯把目標當成策略
    * 採用了劣策略的目標

    2. 優策略的根本架構
    * 策略一定是始於正確的診斷
    * 建立或指出明確的指引方針
    * 策略必須明確指出所要採取的一致行動

    第二章:優策略的 9 大力量來源
    1/ 槓桿
    2/ 具體可見的目標
    3/ 環環相扣的系統
    4/ 規畫
    5/ 聚焦
    6/ 成長
    7/ 優勢
    8/ 動態
    9/ 慣性和亂度

    第三章練就策略家的思考
    優策略 1 :把策略視為有待證明的假設
    優策略 2 :要願意讓假設接受深刻的批評
    優策略 3 :要有能力形成獨立的判斷


    主題看板:

    你也可以成為優質策略家

    面對瞬息萬變的產業局勢與市場環境,企業經營的成功與否,端賴經營策略精準的擘劃與實踐。優秀的策略會引領企業突破瓶頸,開創新局;劣等策略則是讓公司自亂陣腳、營運停滯。由此可知,策略的優劣決定了企業成敗。然而可惜的是,一般人對策略抱持錯誤的認知,停留在片面的設下虛幻目標,或是浸淫在遠大理想的美溢修辭中。

    策略之於企業而言,猶如引領船艦方向的一盞明燈,當燈光飄忽不定,或指引方向錯誤時,企業的營運勢必陣腳大亂、危機湧現。本書作者以其精闢之見解,釐清你對策略的錯誤認知。他針對「優策略與壞策略」做出清晰透徹的診斷分析,告訴你何謂真正的「優策略」、優策略必須具備什麼樣的條件、優策略應該如何規劃、企業又應該如何避免身陷「劣策略」的泥淖之中。而如何成為一位擘畫優質策略的策略家,作者在本書也提出了精闢的思考方式供讀者借鏡參酌。

    簡而言之,所謂「優策略」,必須具備三項基本要素:1.診斷問題 ―― 看清眼前挑戰的本質、2.指引方向――你所選擇的整體作法、3.一致行動――實行指引方針必須採取的步驟。本書作者特別強調,優策略包含的是一套完整一致的行動,但這些行動並非「執行」細節,而是策略的力量來源。策略除了詳述組織要做些什麼,也要訴說組織不要做什麼。更重要的是,策略必須具有視人所未見、高瞻遠矚的獨特視野。

    舉例來說,過去美國的大型量販店至少要有 10 萬人口市場才能獲利,這是一般的市場認知。美國零售業龍頭沃爾瑪(Wall Mart)商店,透過供應鏈的有效管理策略,建立了一個由 150 家店所建構的網絡,並以一個配銷中心作為支援中心,將採購決策予以集中化。透過此番「優」策略的實踐,它顛覆了過往的「大賣場」法則,讓他們在人口少的地方也能經營大賣場,重新界定了「店」的定義。由此可知,優策
    略的過人之處,在於它讓人以不同的角度觀察態勢,進而產生開創新局面的獨到作為。

    除了上述的實例之外,本書還具體提出了優質策略家應該具備的思考術。首先,你必須把策略視為有待證明的假設。再者,決策者必須願意讓假設接受深刻的批評。最後,應避免盲目從眾,要有能力形成獨立的判斷。你是會擬定出優策略的傑出策略家嗎?本書將是你認清策略本質、擘畫優質策略的必讀指南。
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    Details

    Released
    2012/01/16
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen
    Provide Adobe DRM
    Provide PDF
    Offer DRM free license
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    ID
    9761

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