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    5. 大師輕鬆讀 No.400 用故事力打造品牌價值
    廣告行銷

    大師輕鬆讀 No.400 用故事力打造品牌價值

    Publisher 大師輕鬆讀 /大師輕鬆讀股份有限公司
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    Released
    2011/08/03
    Language
    Traditional Chinese
    File format
    PDF (3MB), fit in large screen and Pubook
    Pages
    69
    ID
    9808
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    賣一個故事:用故事力打造品牌價值
    TELL TO WIN

    你需要的不是最炫的簡報技術和一堆數據資料,而是說故事的能力。 讓影視媒體大亨透過8個故事,教你如何從「心」出發,為你的品牌說一個能打動顧客、激勵員工的好故事!
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    本期目錄:

    第一部分:為什麼要說故事
    第二部分:說故事的藝術


    主題看板:

    「絲緞玫瑰原生自諾曼地陡峭山崖邊,雖生長在寒冷且充滿鹽分的嚴苛環境,但始終綻放著如絲緞般的美麗光芒。這項發現讓迪奧研發出全新配方『絲緞玫瑰™花蜜』,萃取出絲緞玫瑰的活性成分,可讓肌膚維持緊緻彈性與活力。」

    「科學家在鐵達尼號沈沒的海底,打撈起了一件 LV 的硬型皮箱。歷經 80 年之久,這只 LV 皮箱竟然沒滲進半滴海水,被喻為 LV 的不死傳奇!」

    這就是近年來廣為盛行的「故事行銷」,坊間甚至有「說故事行銷學院」專門教企業如何打造自己的品牌故事。幫企業或產品說一個好故事,往往勝過千萬元的宣傳費用,能成功博得消費者及客戶的認同。

    將消費資訊以感性的故事情境包裝,更能建立起感情的連結,進而達到銷售的目的。然而,品牌該如何說一個動人心弦、耐人尋味的故事,令人留下深刻的印象?

    本書作者透過 8 個具體的故事行銷個案,教你如何用故事力打造品牌價值。創新企業家狄傑里爾如何藉由童年一個小故事脫離貧困,成為美髮業巨擘與全球富豪?著名服裝設計師卡瑪莉如何利用故事的力量為沃爾瑪百貨打造平價服飾產品線,又不失去高端的客戶與零售商?智威湯遜廣告公司如何利用「愈愛愈濃烈」的故事,為戴比爾斯鑽石的「真愛旅程首飾」創造驚人業績,解決碎鑽滯銷的難題?

    說故事的能力是能夠自我訓練的。別再一昧仰賴PowerPoint 檔案還有各種數據資料,因為「最新」科技無法打動人心,真正能改變全局的是「最心」科技。再優異先進的簡報技術,也比不上說一個好故事的力量。現在開始,與人面對面真誠地說出你的故事。透過令人難忘的故事,讓故事發揮出最大作用,你就能成為商場上的贏家!
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    Details

    Released
    2011/08/03
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen
    Provide Adobe DRM
    Provide PDF
    Offer DRM free license
    No
    ID
    9808

    品牌價值

    網路

    趨勢

    企業

    廣告行銷

    創意思考

    經營管理

    理財

    大師輕鬆讀

    投資

    Buy products firstAnd download app to watch

    Details

    See more 大師輕鬆讀 / 大師輕鬆讀股份有限公司

    More

    大師輕鬆讀 NO.1027 微型企業逆襲聖經

    大師輕鬆讀 NO.1026 贏在110%

    大師輕鬆讀 NO.1025 品牌重塑這樣做才對

    大師輕鬆讀 NO.1024 創意加速度

    大師輕鬆讀 NO.1023 雙贏職場

    大師輕鬆讀 NO.1022 要富不要稅

    大師輕鬆讀 NO.1021 不說廢話的網路創業指南

    大師輕鬆讀 NO.1020 21招練出領導魅力

    大師輕鬆讀 NO.1019 致富其實很簡單

    大師輕鬆讀 NO.1018 GTM進入市場全攻略

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    大師輕鬆讀 No.146 趨勢大師So Easy!

    大師輕鬆讀 No.188 效率高手「6不」訣

    大師輕鬆讀 No.177 追求A+不要大

    大師輕鬆讀 No.223 怎麼交出漂亮成績單?

    大師輕鬆讀 No.204 怎樣的產品最有辦法?

    大師輕鬆讀 No.418 除錯檢查表

    大師輕鬆讀 No.412 給主管的四個忠告

    大師輕鬆讀 No.411 贏家的九個本事

    大師輕鬆讀 No.410 快樂領導學

    大師輕鬆讀 No.408 當責

    大師輕鬆讀 No.402 別把腦袋放冰箱

    大師輕鬆讀 No.401 萬豪傳奇

      

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