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    5. 大師輕鬆讀 No.407 電梯簡報術
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    大師輕鬆讀 No.407 電梯簡報術

    Publisher 大師輕鬆讀 /大師輕鬆讀股份有限公司
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    Released
    2011/09/21
    Language
    Traditional Chinese
    File format
    PDF (4MB), fit in large screen and Pubook
    Pages
    67
    ID
    9814
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    • Intro

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    電梯簡報術:三分鐘建立關鍵印象
    Small Message, Big Impact

    你隨時隨地都有機會遇到關鍵人物,但談話時間只有共乘電梯的三分鐘。如何在超短時間內引起興趣,讓對方迫不及待約你進一步面談?今天起開始活用「電梯簡報術」巧妙攻心,開啟無數契機!
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    本期目錄:

    ● 主題看板:電梯簡報術
    ● 5分鐘摘要:讓簡報發揮最大效益
    ● 第1部分:做好準備
    ● 第2部分:出眾講者的條件
    ● 第3部分:讓聽眾聽你說話
    ● 第4部分:電梯簡報範例


    主題看板:

    所謂的「電梯簡報」,是從英文的 Elevator Speech / Elevator Pitch 翻譯過來的,指的是假設哪天你在電梯裡巧遇一位重要人物,例如潛在的投資人、值得請益的前輩,或是非常想拜訪的客戶,你該如何善用這短短幾分鐘的時間,將內心醞釀已久的想法濃縮成精華,以簡潔有力的方式讓對方接收到重點。通常是針對一項產品、服務、個人、團體、組織或是專案的概略介紹,例如募資、行銷溝通、品牌或是公關目的等等。當然,電梯簡報也不只侷限於電梯,可泛指各種在公眾場合不期而遇的機緣。

    知名共筆部落格 INSIDE 的作者之一Lawrence Lin,曾於2010年9月發表一篇關於電梯簡報術的文章。文中直指電梯簡報所面對的種種挑戰:「你沒有電腦、沒有投影機,通常你只能靠一張嘴」、「你的時間非常有限,可能是10秒、30秒,最多應該也不會超過2分鐘」、「你一開始就必須吸引到對方的注意,你還要能察言觀色」。由此可見,想做一場有效的電梯簡報,並不如想像中那麼簡單。

    本書作者專門針對電梯簡報術,提出十分深入且具體的建議。舉例來說,作者強調「你必須能讓你的對象馬上了解你是誰、你在做什麼」、「你必須準備多個版本,如此一來你可以根據現實條件選擇不同的說法」,並提醒「熟能生巧,多加練習是不二法門」,這樣簡報聽起來才會顯得自然,而不只是在背稿子。更重要的是,你要先搞清楚電梯簡報的目的:電梯簡報的目標,並不是要直接達成最後的協議或交易,而是要引起聽眾的興趣,讓自己接下來有機會可以提供更多細節。

    事實上,有效的電梯簡報必須提供有意義、有根據的資訊,但也要提出令人信服的論點。如果你只是提供一堆資訊,那麼簡報將毫無成效,因為人們不明白你的目的;但如果你太過積極,對方很容易就會抗拒。所以必須恰到好處,並強調「為什麼我是你的明智選擇?」「為什麼你應該選擇我的公司?」以及「為什麼必須現在行動?」,才能得到你要的結果。

    無論你想要在這 3 分鐘不到的時間內,簡短介紹你的創業點子、你正在經營的事業,還是單純進行個人自我介紹,「電梯簡報術」都是極為重要的實務商業技巧,足以讓你把握住關鍵時刻的契機,而進一步發揮你可能從來沒有想像到的龐大效益。商場上,你隨時都需要做好準備,因為你不知道何時幸運之神會對你招手,敞開機會的大門。成功,往往只差這臨門一腳!
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    Released
    2011/09/21
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen
    Provide Adobe DRM
    Provide PDF
    Offer DRM free license
    No
    ID
    9814

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