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    獲利優先

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    Author麥可‧米卡洛維茲

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    Company感電出版

    \\\《無限賽局》作者西奈克盛讚:本書作者是「創業家的守護者!」/// 傳統會計原則正在謀殺你的事業, 財務報表是記帳方法,不是理財法則; 學會「現金」管理才是經營最重要的事!   亞馬遜書店超過7000名讀者★★★★★五顆星一致好評推薦;   幫助全球3萬家以上企業轉虧為盈、提振獲利,以上數字,持續增加!   比財務報表更簡單、更符合人性的現金管理工具。   你會在這本書裡學到:   ☑ 兩分鐘檢測公司實際財務狀況。   ☑ 不用看財報,只要看銀行帳戶餘額,就了解實際狀況。   ☑ 按部就班削減債務,進一步還清債務,不會變得一無所有。   ☑ 降低經營成本與增加業績的方法,真正幫助公司轉型。   天天衝營收、衝成長,為什麼獲利沒有起色?   生意不斷,但為什麼卻經常缺現金支付一張張帳單?   金錢是基礎,是綜效的根本,   錢不夠,就無法把訊息、產品或服務散播到世界各地;   錢不夠,我們就是自己創辦的公司的奴隸。   你是不是也有這樣的情況——   *傾盡全力拚出不錯的業績,看財務報表都有獲利,但是為什麼真正進入銀行帳戶的現金永遠不夠?   *生意不錯、但要支付的費用也不斷墊高,只好不斷接單衝營收、不管毛利多少、跨入全新的市場也無所謂?   本書直指你我可能知道,卻又容易犯錯的財務盲區:透過營收成長無法解決財務問題。一心指望下一張大單、下一個客戶或投資人可以挽救頹勢,但最後只是一手創造了超大怪物。不斷成長卻忽略健康,哪一天大單、客戶或投資人沒有出現,後果不堪設想。   創業導師、暢銷書作家麥可‧米卡洛維茲也曾有相同的經驗,只在乎業績成長,不在乎獲利,結果竟陷入求生存的惡性循環陷阱:營收增加,但必要費用增加更多→結果獲利更少,只好再拚命工作增加營收。在這樣的惡性循環下,創業存活的人寥寥可數。   銷貨收入-獲利=費用   才是確保生存的獲利成長法則   本書作者米卡洛維茲大聲疾呼要大家改變傳統會計思維,放棄會計原則帶來的賺錢幻象。他發現,傳統會計公式會讓人只想追求成長,忘了獲利。只要翻轉傳統的公式,就可以將記帳方法一改為獲利法則。   創業的目的是為了實現願景,達到財富自由;   創業家別不小心把自己變成公司的災難,需謹記:   賺錢(收入)和拿到錢(獲利),兩者天差地遠。   創新轉型不只在產品面,更多在財務面,   跟著本書從第一天、第一個月、第一年,運轉公司財務轉型,   配合這套「獲利優先」系統,將公司從吃錢怪獸變成獲利機器!
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    紙本書

    獲利優先

    感電出版
    麥可‧米卡洛維茲

    獲利優先:大道至簡的現金管理系...

    感電出版
    麥可.米卡洛維茲
    eBook NT$336 紙本書 NT$379
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