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    6. 募款成功-義工與專家必讀

    募款成功-義工與專家必讀

    5.0分,1 ratings
    Author 瓊恩.福納根Joan Flanagan
    Publisher 五觀藝術 /五觀藝術事業有限公司
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    Released
    2010/08/06
    Language
    Traditional Chinese
    File format
    PDF (13MB), fit in large screen and Pubook
    Pages
    494
    ID
    1217
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    Offer DRM free license
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    • Intro

    • Chapters

    本書旨在提供專業募款人一些參考。不管您是非營利事業的專業募款人,或身為某個公益計劃的執行總監,這本書就是為您而寫。非營利事業與一般目的在賺錢的公司行號,有個很大的不同點:要在後者一路當到老闆,通常需要仔細計劃自己的事業發展路線。但是前者的經驗卻顯示,非營利事業的領導人往往一開始沒料到自己有一天會獨挑大樑,他們加入非營利事業之初,只是個護士,當個顧問或行政人員。後來有一天,他們腦裡浮現優秀點子,不過他們服務的機構卻沒錢實現這個優秀點子。為了要實現他們的好點子,他們挽起袖子開始募款。起初的進度或許緩慢,但轉眼之間他們已變成專業募款人,或是機構的執行長,負責監督龐大工作群,調度巨額資金,而且天天都想精進自己的募款知識。

    這本書就是寫給您看的。

    同時,這本書也是為非營利事業的義工所撰寫的。常見的情況是,一個義工洋洋灑灑地提出了一套精巧複雜的策略之後,老闆的評論是:「這個主意讚!我看你就領軍負責執行吧!」在任何組織或機構的結構裡,誰握有資金來源,誰就握有完全力量。因此有眼光的義工們都曉得,募款績效好的人,一定控制了擔任領袖的捷徑。無論您只是臨時擔任同學會的籌劃與舉辦經費的募集工作,或是非營利事業的總裁,這本書都可供您參考。
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    前言
    序
    第一章 資訊時代的募款工作:募款工作者的前途
    第二章 募款工作團隊
    第三章 行銷你的產品與服務:從客戶身上募款
    第四章 舉辦募款活動
    第五章 募款第一課: 如何開口要錢
    第六章 靠自己打下募款基礎:DM、電子郵件、電話行銷、
    登門親訪策略的應用
    第七章 散發訊息:網際網路、DM、電話行銷、登門親訪等管道
    第八章 發掘捐款大戶
    第九章 當下完成的大手筆贊助
    第十章 日後承諾的大手筆贊助
    第十一章 企業贊助
    第十二章 行銷合作夥伴
    第十三章 基金會補助款
    第十四章 其他贊助人:宗教團體、聯合勸募與非傳統基金、
    民間組織、政府補助與合約
    注釋
    相關資源指引
    索引
    總編輯後記
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    Details

    Released
    2010/08/06
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen
    Provide Adobe DRM
    Provide PDF
    Offer DRM free license
    No
    ID
    1217

    募款

    非營利

    Buy products firstAnd download app to watch

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    See more 五觀藝術 / 五觀藝術事業有限公司

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    意志 : 小博物館經營實務

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