English Japanese Korean Thai Traditional Chinese 简体中文
Publish Now
Publish Books Publish Media Products My Store Self Publish
Gold Log In Cart
Category
Browse all kinds of eBooks, magazines, videos by category
    More services
    • All You Can Read

    • Channels

    • Hot topics

    Language
    English Japanese Korean Thai Traditional Chinese 简体中文
    Back
    Category
    • Home

    • Books

    • Pubook E-Ink reader

    • Magazines

    • Media

    • Newspapers

    • Adult

    Back
    Books
    • All

    • Free to read

    • Finance

      Finance
      • All

      • Management

      • Investing

      • Marketing

    • Literature/Fiction

      Literature/Fiction
      • All

      • LGBTQ

      • Literature

      • Fiction

      • Romantic Fiction

    • Leisure Life

      Leisure Life
      • All

      • Recreation

      • Illustrated Book

      • Fortune Telling

      • Travel

      • Eating Habits

      • Fitness

    • Humanities

      Humanities
      • All

      • History/Geography

      • Law

      • Politics/Military

      • Applied Sciences

      • Natural Sciences

      • Philosophy

      • Biographies

      • Sociology

    • News/Entertainment

    • Language/Computers

      Language/Computers
      • All

      • Computers/Technology

      • Language

    • Religion/Spirituality

      Religion/Spirituality
      • All

      • Motivational

      • Health/Nutrition

      • Christianity

      • Buddhism

      • Taoism

      • Islam

      • Other Religions

      • Relationships

    • Mangas

      Mangas
      • All

      • Comics

      • Illustrations

      • Fan Works

      • Romance Mangas for Teens

      • Teenage Mangas

      • High School Mangas

      • Romance Mangas

      • Yaoi Mangas

      • GL Mangas

      • TL Mangas

      • Gay Mangas

      • Others

    • Art/Design

      Art/Design
      • All

      • Performance Art

      • Art

      • Design

      • Photography

    • Parenting/Relationships

      Parenting/Relationships
      • All

      • Education

      • Kids/Teenagers

      • Pregnancy/Childbirth

    • Exams

      Exams
      • All

      • Study

      • Government Exams

      • Financial Licenses

      • Teacher Exams

      • Professional Exams

      • TOEFL/TOEIC

      • Learning Skills

      • Official Publications

      • Job Hunting Exams

    • Photo Books

      Photo Books
      • All

      • Female Photo Books

      • Male Photo Books

    Back
    Magazines
    • All

    • Free to read

    • Finance

      Finance
      • All

      • Business Management

      • Investing

      • Direct Marketing

      • Advertising

      • Law

    • News/Entertainment

      News/Entertainment
      • All

      • News Analysis

      • General News

      • Stars

    • Leisure Life

      Leisure Life
      • All

      • Travel

      • Hobby

      • Family Life

      • Fitness

    • Art/Design

      Art/Design
      • All

      • Design

      • Art Appreciation

      • Decoration

      • Photography

    • Literature/Spirituality

      Literature/Spirituality
      • All

      • Literature

      • Christianity

      • Buddhism

    • Male Fashion

      Male Fashion
      • All

      • Fashion

    • Female Fashion

      Female Fashion
      • All

      • Urban Fashion

      • Teen Fashion

    • Car/Audio

      Car/Audio
      • All

      • Music/Audio

      • Cars/Motorbikes

    • Sports

      Sports
      • All

      • Basketball

      • Baseball

      • Outdoor Sports

    • Language/Computers

      Language/Computers
      • All

      • Computers/Technology

      • Natural Sciences

      • Language

    • Parenting/Relationships

      Parenting/Relationships
      • All

      • Pregnancy/Childbirth

      • Education

      • Books for Kids

      • Books for Teenagers

    • Photo Books

      Photo Books
      • All

      • Female Photo Books

      • Male Photo Books

    Back
    Media
    • All

    • Free to read

    • Careers

    • Careers
      • All

    • Investing

    • Investing
      • All

    • Parenting/Relationships

    • Parenting/Relationships
      • All

    • Art/Culture

    • Art/Culture
      • All

    • Religion/Spirituality

    • Religion/Spirituality
      • All

      • Buddhism

      • Christianity

      • Motivational

    • Exams

    • Exams
      • All

      • Government Exams

      • Learning Skills

      • Professional Exams

      • Teacher Exams

      • Study

      • Financial Licenses

    • Language

    • Language
      • All

    • Leisure Life

    • Leisure Life
      • All

    • Literature/Fiction

    • Literature/Fiction
      • All

    Back
    Newspapers
    • All

    • 工商時報

    • 中國時報

    • 旺報

    • 联合日報

    • 光華日報

    Back
    Adult
    • Free to read

    • Gay

    • Nude male

    • Lesbian

    • Nude female

    • Adult Manga

    Finance
    • All

    • Management

    • Investing

    • Marketing

    Literature/Fiction
    • All

    • LGBTQ

    • Literature

    • Fiction

    • Romantic Fiction

    Leisure Life
    • All

    • Recreation

    • Illustrated Book

    • Fortune Telling

    • Travel

    • Eating Habits

    • Fitness

    Humanities
    • All

    • History/Geography

    • Law

    • Politics/Military

    • Applied Sciences

    • Natural Sciences

    • Philosophy

    • Biographies

    • Sociology

    News/Entertainment
    • All

    Language/Computers
    • All

    • Computers/Technology

    • Language

    Religion/Spirituality
    • All

    • Motivational

    • Health/Nutrition

    • Christianity

    • Buddhism

    • Taoism

    • Islam

    • Other Religions

    • Relationships

    Mangas
    • All

    • Comics

    • Illustrations

    • Fan Works

    • Romance Mangas for Teens

    • Teenage Mangas

    • High School Mangas

    • Romance Mangas

    • Yaoi Mangas

    • GL Mangas

    • TL Mangas

    • Gay Mangas

    • Others

    Art/Design
    • All

    • Performance Art

    • Art

    • Design

    • Photography

    Parenting/Relationships
    • All

    • Education

    • Kids/Teenagers

    • Pregnancy/Childbirth

    Exams
    • All

    • Study

    • Government Exams

    • Financial Licenses

    • Teacher Exams

    • Professional Exams

    • TOEFL/TOEIC

    • Learning Skills

    • Official Publications

    • Job Hunting Exams

    Photo Books
    • All

    • Female Photo Books

    • Male Photo Books

    Back
    Finance
    • All

    • Business Management

    • Investing

    • Direct Marketing

    • Advertising

    • Law

    Back
    News/Entertainment
    • All

    • News Analysis

    • General News

    • Stars

    Back
    Leisure Life
    • All

    • Travel

    • Hobby

    • Family Life

    • Fitness

    Back
    Art/Design
    • All

    • Design

    • Art Appreciation

    • Decoration

    • Photography

    Back
    Literature/Spirituality
    • All

    • Literature

    • Christianity

    • Buddhism

    Back
    Male Fashion
    • All

    • Fashion

    Back
    Female Fashion
    • All

    • Urban Fashion

    • Teen Fashion

    Back
    Car/Audio
    • All

    • Music/Audio

    • Cars/Motorbikes

    Back
    Sports
    • All

    • Basketball

    • Baseball

    • Outdoor Sports

    Back
    Language/Computers
    • All

    • Computers/Technology

    • Natural Sciences

    • Language

    Back
    Parenting/Relationships
    • All

    • Pregnancy/Childbirth

    • Education

    • Books for Kids

    • Books for Teenagers

    Back
    Photo Books
    • All

    • Female Photo Books

    • Male Photo Books

    Back
    Channels
    • 今周刊

    • 飽讀商周

    • 經理人

    • 大師輕鬆讀

    • 普洛達康

    • 禾馬

    • 台灣武俠傳說

    You haven't completed email verification, please complete email verification to purchase DRM Free or magazine subscription products
    You haven't completed phone verification, please complete phone verification to enable publishing features
    You haven't completed email verification, please complete email verification to enable publishing features
    • Home

    • Favorite

    • Account

    • Gold

    • Library

    More
    1. Home
    2. Books
    3. Art/Design
    4. Art
    5. Art/Culture
    6. 藝術觀眾培養˙教育與行銷聯手合作手冊

    藝術觀眾培養˙教育與行銷聯手合作手冊

    Author Rick Rogers
    Publisher 五觀藝術 /五觀藝術事業有限公司
    Follow Save Saved Share
    Released
    2011/03/07
    Language
    Traditional Chinese
    File format
    PDF (2MB), fit in large screen and Pubook
    Pages
    43
    ID
    4152
    Provide Adobe DRM
    Provide PDF
    Offer DRM free license
    No

    Buy products firstAnd download app to watch

    Details
    DRM
    NT$99
    Explanation
    eBook
    Printed book
    Get NT$15 off
    查看適用禮券
    Buy

    Preview View

    Buy for others
    庫存
    • Intro

    • Chapters

    成功的經營藝術組織除了需要優良的藝術節目之外,還需要有效的利用各種機能,教育和行銷是其中兩大領域,他們各自擁有獨立的完整性、信念、規範、且擔負著一定的任務。不過,二者所扮演的角色看起來常有許多重疊且互補的地方,這也是整個組織的目標所在。如此一來,將產生一個重要的問題:一個藝術團體能否為了開發新觀眾,讓教育和行銷推廣兩者一起共事?

    我們正考慮結合教育和行銷成為一個獨立的觀眾開發部門。

    我們並不認為教育屬於開發觀眾的一部份,但每件事都跟參與有關。

    這兩個論點凸顯了當前各界對教育與行銷相連結之可行性(或正當性)爭論的極端看法,六年前由英格蘭藝術協會(ACE)和Paul Hamlyn Foundation共同舉辦的「開發新觀眾面面觀」(Developing New Audiences: the way forward)的研討會上,即認為「藝術教育」是阻礙有效開發觀眾的障礙之一,而將其界定為「低重要性」的訴求。而從那個時候開始,藝術教育與觀眾的開發就進展的非常緩慢。
    More
    More
    目 次
    引言
    一、了解扮演的角色
      教育的角色
      行銷的角色
    二、什麼叫觀眾開發?
      與節目活動內容的關係
    釐清共同的目標
    三、克服合作的障礙
      時間
      宗旨
      溝通
      語言
      地點
      員工流動率
      資源
      達到財務目標
      評估結果
      現況
    四、邁向成功
      教育訓練的必要
      借用他人的長才
      建立聯盟
      知道何時該妥協
    五、摘要和結論
    附錄1. 教育和行銷之聯合行動要點
    附錄2.實際案例討論教育和行銷對於觀眾開發所扮演的角色
    More
    More

    Details

    Released
    2011/03/07
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen
    Provide Adobe DRM
    Provide PDF
    Offer DRM free license
    No
    ID
    4152

    夥伴

    合作

    藝術行銷

    英國案例

    藝術教育

    藝術觀眾

    Buy products firstAnd download app to watch

    Details

    See more 五觀藝術 / 五觀藝術事業有限公司

    More

    意志 : 小博物館經營實務

    守護 : 小博物館經營實務

    耕耘 : 小博物館經營實務

    掛畫學問大

    博物館品牌

    藝術觀眾培養˙教育與行銷聯手合作手冊

    做夥來學藝:藝術教育計劃評估手冊

    藝術管理這一行

    博物館策略規劃手冊

    博物館經驗

    Related Product

    Naive Art (English)

    Chinese Porcelain (English)

    Still Life(English)

    李歐和他的圈子:美國畫廊教父卡斯特里的一生

    El Bosco

    Porcelaine chinoise (法文版)

    傷痕累累的天使

    五十種吉他演奏技法

    我不爲奴

    Les Arts de l’Afrique noire (French)

    Leonardo da Vinci (Spanish)

    解密專業拼布評審

      

    Review

    0 ratings
    1 stars
    0%
    2 stars
    0%
    3 stars
    0%
    4 stars
    0%
    5 stars
    0%
    Write a review
    Eligible to write reviews after purchasing products or add to Library
    Explanation
    DRM needs to login with Pubu Web or App, DRM free can be opened with any device or App
    You already owned this product
    Are you sure you want to buy 藝術觀眾培養˙教育與行銷聯手合作手冊 again? This will generate duplicated items in your Library
    Buy again
    Buy for others
    After completing the checkout process, go to "Profile, Manage gift codes" to send the gift code to your friends or group members
    Quantity
    OK
    English Japanese Korean Thai Traditional Chinese 简体中文

    • About Pubu

    • Terms of Service

    • Privacy policy

    • Publish Books

    • Publish Media Products

    • Self Publish

    • Support

    • Join AP Alliance

    • 用台灣之星看飽讀

    • Redeem Retail Products

    Free downloaddddddddddddd
    Free download
    Payment
    About Pubu
    湛天創新科技股份有限公司
    24488585
    Copyright © Nuazure Innovative Technology Co., Ltd. & HK Renascimedia Co., Ltd.
    pubu-web-3.9.0.202009251127
    Download Android APK
    Download

    系統訊息


    您的合約條件不符合推廣聯盟申請資格,如有疑問請洽詢Pubu版權部窗口

    系統訊息


    您必須啟用賣家功能,才能透過專屬推廣連結,賣書賺回饋金
    Choose language
    English 日本語 한국어 ไทย 繁體中文 简体中文
    Processing